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How Color Affects Food Choices [Kindle Edition]

Costa Magoulas , P.C. Downing
3.9 out of 5 stars  See all reviews (16 customer reviews)

Kindle Price: $4.97
 
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Book Description

The first to feast is the eyes. Color has a very strong influence in the foods we choose to eat. This is a training course designed to provide a tool for hospitality educators to teach and demonstrate how foods’ color affects the decisions customers make when making their selections. Comprehensive training of front and back of the house personnel is essential to a successful operation. This lesson plan may be used in hospitality classes as well as restaurants, concessions, and hotels for employee training in culinary operations. Course includes 4 lectures, 4 assessments and answer keys (with suggested grading rubrics), guide for instructor led taste samplings, guide and recipes for in class color and taste comparisons, instructions for blind comparative taste test, and 2 recommended assignments.


Product Details

  • File Size: 1104 KB
  • Print Length: 103 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008IJDE0S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #684,196 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
11 of 12 people found the following review helpful
This book is timely and needed in today's culinary world that reaches beyond the past meat and potatoes standard. With so many more choices of flavors and spice combinations to please the tongue, so is it just as importance to please the eye. This manual will educate the beginner student and the advance chef of how presentation affects the consumer's choice at the restaurant table or visual menu. Food is not just a choice anymore, it's an experience of which this manual will greatly contribute to how color affects the consumer's menu choices.
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3 of 4 people found the following review helpful
5.0 out of 5 stars How Color Affects Food Choices July 11, 2012
This book reveals Costa Magoulas' innovative approach to all his culinary expressions. This will be helpful, not only to professionals but anyone who enjoys cooking and sharing.
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3 of 4 people found the following review helpful
5.0 out of 5 stars The importance of color. July 10, 2012
We are continually bombarded by colors that affect our perceptions and guide our moods and choices. Chef Magoulas has worked hard to collect data that show the importance of color for culinarians in designing menus, platings, and overall color schemes.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Bravo! July 11, 2012
How Color Affects Food Choices is a wonderful addition to the numbers beyond counting of cookery books currently available. I found it especially interesting as an erudite presentation of the history of food.
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2 of 3 people found the following review helpful
5.0 out of 5 stars How Color Affects Food Choices July 11, 2012
What an outstanding and creative book! Any cook should purchase this to learn the "ins and outs" of trying new and innovative ideas.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Interesting topic - packed full of great info! July 10, 2012
By rookid
Verified Purchase
A must have for culinary and hospitality personnel! Instructors will find this a great class to offer students with plenty of assessments and follow up assignments.
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3.0 out of 5 stars Interesting topic December 9, 2012
By Nancy
Verified Purchase
This book is a quick and interesting read - It is interesting how our minds associate specific foods with memories and color.
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2.0 out of 5 stars Wasn't worth my time to finish December 7, 2012
Verified Purchase
The book topic doesn't really live up to the title. This book felt more like a reprint of someones science report.
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Most Recent Customer Reviews
2.0 out of 5 stars ?
This is not a book but a course on food color and psychological response. Deleted after the first page. Definitely skip it.
Published 20 months ago by Gingersnapcookie
2.0 out of 5 stars Color affects food choices
I did not learn anything new from reading this book. And I didn't get a good understanding of How we make the choices about colors we choose.
Published 21 months ago by Joan Miller
2.0 out of 5 stars Lessons in commercial food, not applicable to home-cooking
From the title, I was expecting this book would be more about planning menus. Rather, it is more a college-course in how to run a commercial food business such as a restaurant. Read more
Published 21 months ago by JoannainGermany
2.0 out of 5 stars Found it to be not very interesting.
Found it to be not very interesting. It wasn't what I thought it would be about at all. Glad it was a free book.
Published 21 months ago by Judith M Koch
5.0 out of 5 stars JagRN
One of a kind, definitely worth the wait! Easy reading and you will learn alot! My favorite color is still "medium rare"!
Published on July 12, 2012 by Fidelia Roster
5.0 out of 5 stars How Color Affects Food Choices
Way to go Chef Magoulas,Very informative. I wish there was a book like this when I was in Culinary School.
Published on July 10, 2012 by William F. Hannon
5.0 out of 5 stars Enhanced awareness off food!
"We eat with our eye's" often associated with a wonderfully prepared meal. This book explores and explains how colors can and do affect our reaction and enjoyment of food. Read more
Published on July 10, 2012 by Frank Lauterman
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