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For the past twenty years, the growth formula for business has been to increase revenues by expanding product offerings and streamlining supply. But with the recent global recession, the world economy has changed forever. Now the old tools—most notably supply-chain management—are no longer enough. In a new digital age characterized by over-supply and too many product types in almost every market, the new challenge is to locate and capture the elusive pools of high-profit demand.
Rick Kash and David Calhoun have the answer: a revolutionary, demand-driven model that has already proved successful for some of the world's most admired companies, including Best Buy, Anheuser-Busch, Hershey's, and Allstate. At the heart of this powerful new business model is an achievable vision for a new kind of winning company, one that uses sophisticated new tools and techniques to discover, characterize, and then serve these pools of high-profit demand—and in the process gain pricing power in that market. Kash and Calhoun show how to use everything from social networks to more revealing and effective consumer-research techniques and then introduce the demand chain, the logical new partner to your supply chain. The authors' principles, case histories, and insights will help your business run faster, cut costs, and become better able to deliver high-quality products and services, even in the tightest economic climate.
How Companies Win is a compelling call to action to engage every level within a company, small or large, local or global.
Both authors master the science of demand and show you with a simple language and nice examples how to manage your company to benefit from costumers satisfaction. Read morePublished 10 months ago by Luiz Gabriel Santos
While the second half of the book kinda blows, the first half if frick'en amazing.
Here is the key concept. Read more
Great book. About 1/2 wat through it. Having a chance to see how big business solve there problems and see that even a mega company like McDonalds can have problems and see how... Read morePublished 16 months ago by Sedrick L. Emery
very good benefit/price ratio excellent deal good product.Excellent book just what I expected, so far very happy with my purchase.Published 19 months ago by Homero Murzi
Companies have spent millions of dollars wringing every last drop of savings out of their supply chains. This is a good thing. Read morePublished on June 28, 2011 by Nick McCormick
This book is very pertinent to businesses and what we need to do to adopt to our changing world. The world indeed has become an economy of oversupply and we need to get better at... Read morePublished on February 22, 2011 by Paul
The book started a bit dull, with repeating quite basic pieces of truth (i.e. focus on your consumer), but then it gives interesting approaches/tools and mind opening discussions. Read morePublished on February 15, 2011 by escargot
Many companies have gone out of business because their leaders were convinced that "if we build it, they will come. Read morePublished on December 8, 2010 by Amazon Customer
Rick Kash and David Calhoun have an amazingly comprehensive guide to helping companies succeed in the global marketplace. Read morePublished on November 9, 2010 by RB