Popular for helping readers to organize a rigorous survey and evaluate the credibility of other ones by giving them practical, step-by-step advice, the Second Edition of this book now also covers: computer-assisted and interactive surveys and how they contrast with telephone and face-to-face surveys; guidelines for preparing informed consent statements for survey respondents; ways to ensure the sample you have is large enough to detect a difference between groups (if one exists); ways to ask questions about ethnicity; how to read computer output containing survey results; how to prepare a structured abstract of a survey report; new survey data analysis techniques, such as odds ratios, relative risks, and confidence intervals as well as sampling techniques, such as snowball sampling; and guidelines for preparing overheads and slides to report survey results with illustrations of how an oral presentation of survey results differs from a written one.
How to Conduct Surveys: A Step-by-Step Guide
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Book Description
Editorial Reviews
Review
"The questionnaire design section contains many examples of how not to word questions. . . . The section on scaling is also useful and evaluators in education especially will find the summary of benefit. There is also a good section on types of evaluative research designs that might use surveys. Longitudinal surveys and normative designs are summarized concisely and clearly."
(LA REVUE CANADIENNE D'EVALUATION DE PROGRAMME )About the Author
Arlene Fink (Ph.D.) is Professor of Medicine and Public Health at the University of California, Los Angeles and President of the Langley Research Institute. Her main interests include evaluation and survey research and the conduct of research literature reviews as well as the evaluation of their quality. Dr. Fink has conducted scores of evaluation studies in public health, medicine and education. She is on the faculty of UCLA’s Robert Wood Johnson Clinical Scholars Program and is a scientific and evaluation advisor to UCLA’s Gambling Studies and IMPACT (Improving Access, Counseling & Treatment for Californians with Prostate Cancer) programs. She consults nationally and internationally for agencies such as L’institut de Promotion del la Prévention Secondaire en Addictologie (IPPSA) Paris, France and Peninsula Health in Victoria, Australia. Professor Fink has taught and lectured extensively all over the world and is the author of over 110 peer-reviewed articles and 15 textbooks.
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Most Helpful Customer Reviews
13 of 17 people found the following review helpful:
5.0 out of 5 stars
Good primer for online surveys!,
By Vito Perez (LA) - See all my reviews
This review is from: How To Conduct Surveys: A Step-by-Step Guide (Paperback)
I've been doing online surveys and consulting for years and have been using Vista surveys as I found them to be the best overall. This book really helps to enusure that I ask the right questions for my Fortune 500 clients! By reading this book you will certainly pick up on not only critical questions you should be asking but HOW to ask them. Highly recommend!
3 of 3 people found the following review helpful:
3.0 out of 5 stars
Solid guidelines for Survey,
This review is from: How to Conduct Surveys: A Step-by-Step Guide (Paperback)
This was a good book for amateurs or those who have not been formally trained on the art of survey's. Covers all the rules and checkpoints for creating and conducting a survey.
1 of 1 people found the following review helpful:
4.0 out of 5 stars
Easy to Follow,
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Amazon Verified Purchase(What's this?)
This review is from: How to Conduct Surveys: A Step-by-Step Guide (Paperback)
Fairly easy to follow and helpful for the novice survey designer. I bought for a class and will likely keep it after the class is over because it could come in handy.
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Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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valid survey, design validity Key Phrases - Capitalized Phrases (CAPs): (learn more)
Making the Decision, The Survey Form, Getting It Together, United States, Conducting Surveys, Presenting the Survey Results, Survey Design, Archives of General Psychiatry, Confidence Interval, Rank Order, Very Dissatisfied, Feel Fit, Behavior Survey, Have-A-Heart Association, Freda Smith Center, Very Satisfied, Youth Program, Roger Fields, Control Schools Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
valid survey, design validity Key Phrases - Capitalized Phrases (CAPs): (learn more)
Making the Decision, The Survey Form, Getting It Together, United States, Conducting Surveys, Presenting the Survey Results, Survey Design, Archives of General Psychiatry, Confidence Interval, Rank Order, Very Dissatisfied, Feel Fit, Behavior Survey, Have-A-Heart Association, Freda Smith Center, Very Satisfied, Youth Program, Roger Fields, Control Schools Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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