How to Connect in Business in 90 Seconds or Less [Hardcover]

Nicholas Boothman (Author)

Book Description

Publication Date: June 3, 2002

In business, we can't make a living selling to our friends. We don't have the luxury of choosing our colleagues or our managers, our clients or counterparts in other companies. So learning how to establish rapport with all sorts of people is crucial, which is what Nicholas Boothman teaches, simply yet powerfully, in his step-by-step program.

It begins with the ABCs of Neuro-Linguistic Programming—Attitude; Body Languge, including how to synchronize with another person; and Congruence, where communication is coordinated both in what we say and how we say it. Then Boothman describes the four key business personalities—Dreamers, Persuaders, Controllers, Analysts—and how to communicate with each one. He shows how to nail down the Big Idea in a 10-second presentation, how to be a schmoozer instead of a dry fact-talker, and how to establish credibility and authority right out of the gate. Filled with skills, techniques, and creative exercises to help make the most of every type of encounter and relationhip, this book is a direct connection to success.

Editorial Reviews

Review

Boothman enthusiastically shares strategies for establishing rapport, building interpersonal relationships, gaining a competitive edge, and making favorable impressions. -- Booklist --This text refers to the Audio CD edition.

Review

"Succes in business depends on effectively communicating your ideas at least as much as on thinking them up, and Boothman tells how to do that, offereng tips on everything from what to wear in the office to how to create a mission statement that actually motivates."
—Matthew Bishop, The Economist

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Product Details

• Hardcover: 256 pages
• Publisher: Workman Publishing Company (June 3, 2002)
• Language: English
• ISBN-10: 0761125957
• ISBN-13: 978-0761125952
• Product Dimensions: 7.2 x 5.3 x 1 inches
• Shipping Weight: 11.2 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #308,764 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

58 of 61 people found the following review helpful:

5.0 out of 5 stars Connection in Business is Everything, December 1, 2002

By 

Mark E. Mathis (Albuquerque, New Mexico) - See all my reviews
(REAL NAME)   

This review is from: How to Connect in Business in 90 Seconds or Less (Hardcover)

What a wonderful little book that packs a great big wallop! If you are serious about connecting with people in business, and reaping the rewards that come with more and better relationships, then this is an absolute must-read for you.

I had the good fortune of reading Nick Boothman's first book, "How to Make People Like You in 90 Seconds or Less," while on a flight to a conference in which I was teaching. I was inspired by the simplicity and practicality of Boothman's approach. I began using his techniques before even leaving the airplane and continued to use them in the cab, the hotel, and at the conference. It was a breakthrough moment for me. My audience paid closer attention, laughed more, and learned more than any other I had previously served. This happened because I connected with them in a much stronger and more meaningful way-Boothman's way. I've been following Nick's direction ever since.

Now, Mr. Boothman releases a pitch-perfect sequel-"How to Connect in Business in 90 Seconds or Less." While this volume is grounded in the same principles as his first book, every page is crafted with the businessperson in mind. As I have read and re-read this snappy, entertaining, profound book, I am amazed at how much more Nick Boothman has to teach me about persuasion-the craft of getting people (in this case clients and other business contacts) to want to do what I want them to do. It's all KFC: Know what you want, Find out what you're getting, and, Change what you do until you get what you want. Sounds obvious, right? Wrong. If it were many more of us would be much more successful.

Some of the material in this book is good basic sense that your mother told you but somehow leaked out of your head. Boothman puts that good sense back into your brain with a greater freshness, clarity, and practicality.

"How to Connect in Business in 90 Seconds or Less" illustrates the power of connecting with businesspeople quickly and consistently. Don't let your ego get in the way of picking up this book. You'll learn a lot stuff you thought you already knew.

13 of 15 people found the following review helpful:

5.0 out of 5 stars How connecting in business can work, November 6, 2002

By 

John Bishop (Toronto, Canada) - See all my reviews

This review is from: How to Connect in Business in 90 Seconds or Less (Hardcover)

I have been involved in marketing and networking for the last 30 years both in Europe and North America and thought I had learnt almost all I could about connecting in business. I was so wrong. On a recent transatlantic trip I read Boothman's book twice and put many of the suggestions to work at a function I attended at the end of the trip and was blown away by the positive reaction generated by using the techniques suggested.

10 of 12 people found the following review helpful:

5.0 out of 5 stars Results, February 2, 2003

By 

W. E. Grissom "Bill" (Oregon United States) - See all my reviews

This review is from: How to Connect in Business in 90 Seconds or Less (Hardcover)

This book is easy to read, gives exercises that enables you to use what you have read and puts you in a position to get more out of your life. If you want to be more effective in ALL your communication, get this book.