In How to Create All of the Business You Can Handle, you will learn powerful strategies and concepts that any small business owner can apply. Topics include the lifetime value of a customer, business growth strategies, and how to maximize the return on your marketing investment. Marketing happens in the mind; this book will introduce you to the psychology of marketing and the power of influence.
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"Finally, a marketing book that lays out in clear terms exactly what to do to achieve your business goals!" -- GAIL BLANCHETTE, OWNER, DANCING DESIGNS
Bob is a true guru of marketing; his discussion on marketing return on investment is as good as it gets! -- JOHN ASHER, CHRM, STRATEGIC MARKETING AND ANALYSIS, INC.
Step-by-step marketing strategies that even a novice can implement." -- JIM O'DONNELL, PRESIDENT, JAGUAR MANAGEMENT CONSULTING GROUP, INC.
Bob is a true guru of marketing; his discussion on marketing return on investment is as good as it gets! -- JOHN ASHER, CHRM, STRATEGIC MARKETING AND ANALYSIS, INC.
Step-by-step marketing strategies that even a novice can implement." -- JIM O'DONNELL, PRESIDENT, JAGUAR MANAGEMENT CONSULTING GROUP, INC.
About the Author
Bob Martel is one of the country’s leading marketing experts, helps small business owners reach their business destiny with powerful, results-driven marketing strategies. He has helped hundreds of companies achieve marketing success across several industries, including software, professional services, manufacturing, retail, distribution, and funeral homes. Bob is a seminar leader, columnist, and frequent speaker to trade and professional associations, Chambers of Commerce and government agencies. As a consultant to small business owners and marketing professionals, Bob specializes in helping clients improve the results of their marketing efforts and strengthen the perceived value of their products and services. His company, JMB Marketing, is located in Marlborough, Massachusetts.
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