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How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO Paperback – September 24, 2012

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How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses + The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
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Editorial Reviews

About the Author

Tom Taulli is based in Silicon Valley, in the heart of IPO land. On a regular basis, he talks with many of the top tech CEOs and founders to find the next hot deals and discover which startups are stinkers. A long-time follower of the IPO scene, Taulli started one of the first sites in the space, called WebIPO, in the mid-1990s. It was a place where investors got research as well as access to deals for the dot-com boom. From there, he started several other companies, such as Hypermart.net, which was sold to InfoSpace in 1999. Currently, Taulli is an advisor to tech companies and writes extensively on tech, finance, and IPOs. His work has appeared on Forbes.com, TechWeb, and BusinessWeek. He is also frequently quoted in publications like the Wall Street Journal and is regularly interviewed on CNBC and BloombergTV. You can follow him on Twitter at @ttaulli.

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Product Details

  • Paperback: 208 pages
  • Publisher: Apress; 1 edition (September 25, 2012)
  • Language: English
  • ISBN-10: 1430246472
  • ISBN-13: 978-1430246473
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 13.3 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #876,076 in Books (See Top 100 in Books)

More About the Author

I am a Silicon Valley based entrepreneur and have covered the markets for over 15 years. During this time I have written extensively on tech, finance, and IPOs. I am a regular writer for Forbes.com and InvestorPlace.com. My articles have also appeared on TechWeb and BusinessWeek. I have launched several startups, including Hypermart.com, which sold to InfoSpace in 1999.

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Most Helpful Customer Reviews

7 of 7 people found the following review helpful By Cory on October 17, 2012
Format: Paperback Verified Purchase
Length: 2:06 Mins
I wanted to leave a video review to show that I really enjoyed this video and that it really is a helpful book for any entrepreneur who is interested in launching their own business in tech. Give it a watch and buy the book, it's definitely worth it because the author provides great references to all of the top startup companies and what they did to become successful.

-Kory Alden
CEO / FanWire

How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO
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2 of 2 people found the following review helpful By Ashley Wilkinson Breinlinger on November 6, 2012
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Tom's newest book is an example of his writing at its finest: Accessible. Honest. Refreshing. He synthesizes his research, observations and personal experience to create a compelling narrative, colored with examples and anecdotes that bring his points to life. Here in San Francisco, "what makes a successful company" is a constant topic of conversation, and our loft is host to a steady stream of entrepreneurs, developers and investors. Now that this book has moved from my nightstand to our coffee table, it is sparking conversation. Tom's book is a worthwhile read for anyone wanting to grow a business; it gives newcomers a leg-up, and will force veteran entrepreneurs to revisit their priorities and approach.
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2 of 2 people found the following review helpful By Aimee Rancer on November 6, 2012
Format: Paperback
Tom's newest book is a must read for those wanting to gain additional insight into Silicon Valley startups, especially in the technology industry. As a newcomer to high technology and Silicon Valley, "How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO" is a fascinating and educational read that focuses on the fact of when you have a solid idea, what comes next. As one reviewer mentioned earlier, "it gives newcomers a leg-up, and will force veteran entrepreneurs to revisit their priorities and approach." After reading, this gives me a new perspective on the reality of not only Silicon Valley businesses, but what it takes to start a successful venture.
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2 of 2 people found the following review helpful By Ernesto Leal on October 16, 2012
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The author shows a guide to increase the probability of having a successful product. He makes a great job explaining the importance of having a solid idea and mission to create a great product, and gives great advice on how to achieve it.

The book gave me an good idea about what investors are looking for in startups and what the tech industry looks like. This has definitely help me reshape my original idea and prepare the best material to go out and look for investors. Having the confidence that I will be able to make a great impression.
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1 of 1 people found the following review helpful By Adam Epstein on November 25, 2012
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"How to Create the Next Facebook," is Tom Taulli at his best. As he does in his former books and in his blogging, Taulli conveys the expert observations of a veteran technology insider in such a way that it's as useful to aspiring newcomers as it is to business veterans. There are three things that make this a must-read book for entrepreneurs: (i) the sheer quantity of useful information smartly laid out in a chronological continuum; (ii) the highly illustrative contextual examples of how other well-known companies and their leadership (i.e., in addition to Facebook) either succeeded or failed in various aspects of building their businesses; and (iii) the author's ability to analyze all the things that made Facebook such a success without shying away from focusing on some of the Company's shortcomings as well (e.g., great insights into its IPO). Simply put, Taulli is able to synthesize and explain enormous amounts of complicated information in a way that's not only interesting but easy to understand. Moreover, this isn't just a one-time read, but a resource that is likely to be revisited.
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1 of 1 people found the following review helpful By Scott Gabehart on October 11, 2012
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The author has done an excellent job of documenting the Facebook phenomenon in a manner which can help today's entrepreneur build a roadmap towards the ultimate exit strategy - the IPO. Using his own invaluable experience and wide-ranging connections within the internet and high tech realm, Mr. Taulli's insights are collectively anecdotal, theoretical and practical. A must read for motivated business owners of all types.
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Tom does it again.

As an expert in tech, finance and IPOs, Mr. Taulli, in his latest, "How to Create the Next Facebook", provides very practical and strategic recommendations for start-ups ramping up their business.

Tom breaks down lessons learned from Facebook and offers an actionable playbook for those looking to take a start-up from an idea to IPO.

I enjoyed reading Tom's insights on Facebook's journey -- this is a must read if you are looking for compelling advice and to understand, play by play, how to determine the right business model, how to grow a business, what the go-to-market strategy should look like and ultimately how to build a sustainable and profitable company.
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I'm fascinated by the web start up community anf the various stories that come from Silicon Valley, Silicon Ally, London and elsewhere in the world...

IF I had the notion or came up with an amazing concept for a new venture, app, digital service of some sort.. then I could really do a lot worse than to stick my nose in this book for a few days!
Don't forget to have pen and post-it notes handy cause there's a lot of reference material hidden in these pages.... Sure it's all been written with a USA perspective and you may be able to skip a few pages... but not many!

If you fancy a crack at the big time (aka Zuckerburg etc.) then you need to read this! Do it buy it Now!
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