First Sentence:
Nowhere is Peter Drucker's statement more true than in new product development.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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good copy testing system, wet shaving market, margarine users, shaving instruments, new products department, strategic product development, new margarine, new products organization, shaving system, quality checkpoints, power shovel, new product entry, new product managers, ideation process, new product performance, new product failures, butter maker, butter sales, new product success, new products manager, new product planning, shaving products, brand franchise, major new products, generic descriptor
Key Phrases - Capitalized Phrases (CAPs):
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United States, General Mills, Healthy Choice, Land O'Lakes, Booz Allen, New York, Never Rust, Buckminster Fuller, Decision Proposal, General Foods, Marketing News, Acquisition Strong, Advertising Age, Business Week, Harvard Business Review, International Herald Tribune, North America, Peter Drucker, Poppin Fresh, San Diego, Sandra Brue, South Africa, United Kingdom, Acquisition Adds, Los Angeles Times
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