Customer Reviews

How to Win Customers and Keep Them for Life

5 star:		(8)
4 star:		(3)
3 star:		(0)
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I initially read this book almost ten years ago, I was impressed then. I have read many books since and reread the book a few days ago. I'm even more impressed now. It is the "benchmark" in customer service. An honest, logical, and reasonable approach to customer service. Follow the suggestions, you and your customers will benefit. I e-mailed the author with a question and guess what. I got an answer within HOURS. Finally a guy that "walks his talk".

This is simply the greatest book ever on how to treat customers the way they should be treated, how to handle potential problems, and how to capitalize on it all. In the future, I will be sure to use the practical, no-nonsense advice given by Michael LeBoeuf. His business management and customer service related masterpieces should make up any part of a manager or sales analyst/manager's business bookshelf. His books are not only helpful to those with their own business or those involved with sales or managing a business, but are important for use in everyday life and how to treat people. The popular mantra associated with this book is simple, yet profound: "What gets rewarded, gets done".

One of the deadliest mistakes in small business (even worse in large corporations) is to ignore your "back end" sales. By "back end" I mean additional (larger) sales made to your customers.

The only way to continue to market to your customer base is if they are happy with you. Dr. Michael LeBoeuf has spelled out a plan for turning "satisfied" customers (those quiet customers who never complain) into "loyal" customers (those customers who are hyper-responsive to your offers).

I especially enjoyed the startling statistics in the "Something to Think About" section. It points out in a dramatic fashion just how much money dissatisfied customers can be costing your business and how hard it is to detect unhappy customers.

I give this book my highest recommendation...especially to small business owners.

I am surprised there are not more reviews of this book. It is a classic. Anyone who sells or owns a business or has a customer should read it.

The following is an excerpt from my blog on it. Just for background, I started my business from scratch years ago so had just me and my car and built it to hundreds of staff and now over $1 Billion in sales.

Awesome book. I need to figure out how to apply the lessons to a larger company. The lessons apply perfectly to a small company that sells to the public. Makes me think I should start a small business. The same principals apply to a larger company like SYNNEX. People often ask me what the secret to computer distribution is. The answer is summed up by a quote from the book :"everyone is trying to accomplish something big not realizing life is made up of the little things" (Quote by Frank Clark). Distribution is all about the little things.

This is an absolute must read for all small busines owners. I've had my own small manufacturing business for 19 years and I can assure you - THERE IS SO MUCH TRUTH IN THESE PAGES THAT YOU IGNORE IT AT YOUR OWN PERIL. Plus, Michael Leboeuf is a excellent writer. Buy it!

I was recommended this book with my recent promotion. I was not sure I would enjoy it but okay. I purchased one and before I got half way through with the book I was purchasing 15 more. For some co-workers and maybe some future co-workers.

Just when I thought I knew all I could possibly know about customer service; This book puts it all on a whole new level.
If you are in the restaurant business, purchase one now. After-all, all you have to gain is more happy customers.

Our entire company was required to read this book as it offers solid basic information on how to win customers and keep them for life. This book will affect you on a personal level. A must for any sales person.

The book was fun to read and informational. While I already was familiar with a lot of the information I did pick up a few new things that I'm now using. I'm having all of my staff read the book and I'd recommend it.

Our management team is reading this book together and discussing it weekly and it has been invaluable. The book has a lot of very practical techniques and advice on how to dramatically improve and increase your business. I would recommend it to anyone in an organization regardless of wether or not they come into direct contact with customers. It is especially useful for salesman because it teaches them not just how to win a sale but to win repeat customers. What more could you want as a salesman?

HTWCAKTFL is a great insight into not only time held strategies but also a look into the new generations of customers. Following the outline of this book will help anyone from the day-in, day-out sales person the the mom and pop bakery down the street.