This book offers many examples of tools which leading companies are using to help marketers "mine the unconscious. Read morePublished 17 months ago by Michael Ruckman
Gerald Zaltman is the author of the book How Customers Think. Gerald Zaltman is
currently a professor of marketing at Harvard Business School and a fellow at... Read more
Zaltman's How Customers Think provides an easy-to-read work on consumer behaviour and market research. Read morePublished on November 20, 2009 by Mr. G. Carroll
At the core of this book is a process called ZMET that uses patented research techniques to identify deep metaphors people apply to daily situations. Read morePublished on January 26, 2009 by Dan Wallace
If a picture tells 1,000 words, and the average person uses 5-6 metaphors per minute, then typical market research is just hitting the tip of the iceberg in accessing the 5,000+... Read morePublished on August 25, 2008 by Lynn Hunsaker
This is a disjointed, rambling and under-edited compendium of topics from market research. The author swings from brand development to product development to service experience as... Read morePublished on March 24, 2008 by M. Mullany
This book is a great cross between a psychology book and a marketing book.
I was interested in this book because it talks a lot about understanding how and why customers... Read more
I dont know if this is a marketing book!!
Too much text for less benefits
Ideas are not integrated with each other specially when connecting science with... Read more
The title holds much promise. The introduction intriguing. Yet as I trudged through this tomb, it finally dawned on me that there is much less here than the first glance promises. Read morePublished on July 13, 2007 by H-Squared