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Advertising & politics each use these tools to 'adjust' our perceptions of everyday life. Reading this will help you understand what tactics they employ to achieve this.Published 1 month ago by Amazon Customer
I don't understand why anyone would give it 5 stars. It is crap. There is nothing enlightening about understanding costumers or consumers. Read morePublished 11 months ago by MDN
Every bit as important and insightful as Zaltman's Marketing Metaphoria.Published 14 months ago by Adam Carmer
This book offers many examples of tools which leading companies are using to help marketers "mine the unconscious. Read morePublished on March 27, 2013 by Michael Ruckman
Gerald Zaltman is the author of the book How Customers Think. Gerald Zaltman is
currently a professor of marketing at Harvard Business School and a fellow at... Read more
Zaltman's How Customers Think provides an easy-to-read work on consumer behaviour and market research. Read morePublished on November 20, 2009 by Mr. G. Carroll
At the core of this book is a process called ZMET that uses patented research techniques to identify deep metaphors people apply to daily situations. Read morePublished on January 26, 2009 by Dan Wallace