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How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations, revised and expanded new edition, with a foreword by Richard St. John and an afterword by Simon Sinek Paperback – October 21, 2013
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About the Author
JEREMEY DONOVAN is a TEDx organizer and speaker. He serves as group vice president of marketing at Gartner, Inc., the world's leading information technology research and advisory company with $1.6 billion in annual revenue.
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Top Customer Reviews
I was very impressed with the content and format of this book. Although short in length, it is full of helpful presentation advise. The following is a (partial) list of topics covered:
1. Selecting a Topic: Identify a central idea and work backwards to establish an audience focused narrative that includes stories and facts. Connect with the audience by focusing on people's inner needs for belonging, self-interest, self-actualization or hope.
2. Crafting a `Catchphrase': Turn the central idea of the presentation into a memorable phrase that is implanted in the audience's mind. An ideal catchphrase should be short (3-10 words) and action oriented. A catchphrase should be repeated several times during the presentation.
3. Opening a Talk: The first ten or twenty seconds of a speech is the peak of the audience's engagement. Capitalize on this engagement by starting your speech with a compelling opening. Personal stories, shocking/startling statements and powerful questions are all effective ways to open a presentation. As a follow-up to the opening of your presentation, deliver a post-opening that informs the audience of the benefits they will gain from the presentation.
4.Read more ›
|Length: 4:51 Mins|
You see, I'm a writer. I like to write. I like sitting alone at home in a t-shirt and yoga pants with just my characters for company.
But writers have to sell books, and I hate the marketing part of it. Don't get me wrong: I adore my readers! But I don't want to be the kind of writer who goes on Twitter and shouts, "Buy my book!" I want the readers who want to read my books to read them because they want to read them. And then there's the whole t-shirt and yoga pants thing when it comes to author visits, vlogging, or making YouTube videos. No one wants to see that. And I'm embarrassed about the way I look, because I'm no Anne Hathaway, and I'm embarrassed by the way my voice sounds.
So what do you do in a situation like that? How do you get over your fear of putting yourself out in public?
Well, being a writer, the first thing I did was look to books for the answer. I bought Video Nation by Jefferson Graham, which is a book about creating video for the web. That turned out to be pointless, because its answer for everything is to spend hundreds and thousands of dollars on equipment. A friend recommended Talk Up Your Book by Patricia Fry, and I knew within the first few pages that was the wrong book for me, because it claims that personality sells over 80% of books. Hello, how many bestselling books have you bought from authors you've personally met? Have you met J.K. Rowling? How about James Patterson? Rick Riordan? I didn't think so. And her answer for what you do if you feel self-conscious about your weight is to lose weight. Really? Many anorexics think they're fat. So is that book saying they should lose weight? Kind of bad advice, don't you think?Read more ›
Jeremey has clearly spent countless hours learning from the masters and throughout the book he references some of the best and most-loved TED videos of all time. It was quite fascinating to hear how he analyzes the different speeches to help the reader understand what makes them so great. Furthermore, in all instances, he makes the clear connection back to how you can employ the same tactics and get the same fantastic results in your own speaking.
The author has an personable and concise writing style which makes this book easily readable. He also interjects plenty of personal examples and anecdotes from his years of observing speakers, which helps keep the book moving at a reasonable pace.
I would highly recommend this book to anyone participating in TED auditions, speaking at a TED or TEDx conference, giving a keynote, involved with Toastmasters or just interested in learning more about the rules of speechcraft and observing how some of the greats work.
But it's not just about TED talks - this is a great book to read anytime you have a presentation to make - if you have a few minutes to deeply engage and impress your audience, this book is a quick, informative, brilliant guide.
Most Recent Customer Reviews
Helpful and practical. I was able to apply his concepts and deliver a very successful presentation.Published 24 days ago by cema
Great book- good information, well-presented. Will read again and again.Published 3 months ago by Amazon Customer
Whether or not you ever hope to give a TED talk of your own, if you do any public speaking at all (and that includes teleseminars and webinars), you can learn a lot by studying the... Read morePublished 4 months ago by Shel Horowitz
This book was instrumental in laying down a foundation for my recent TED talk - "Develop Your B-Sides". Read morePublished 6 months ago by Larry Williams
A very informative book that challenges readers to spread your idea by implementing these tolls. Highly recommend for people who want to do public speakingPublished 9 months ago by Chad Keaulana