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How Democrats and Progressives Can Win: Solutions from George Lakoff


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How Democrats and Progressives Can Win: Solutions from George Lakoff + Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives + The Little Blue Book: The Essential Guide to Thinking and Talking Democratic
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Product Details

  • Actors: DON'T THINK OF AN ELEPHANT: KNOW YOUR VALUES George Lakoff. This dvd is a complement to the book, FRAME THE DEBATE by George Lakoff
  • Format: Multiple Formats, Anamorphic, Color, Dolby, NTSC
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Number of discs: 1
  • Studio: Educate the Base
  • DVD Release Date: September 9, 2004
  • Run Time: 25 minutes
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (12 customer reviews)
  • ASIN: B0002YXYY8
  • Amazon Best Sellers Rank: #263,556 in Movies & TV (See Top 100 in Movies & TV)

Special Features

None.

Editorial Reviews

JUST RELEASED! How Democrats and Progressives Can Win: Solutions from George Lakoff is a powerful tool for concerned citizens, activists, volunteers - everyone - who wants to communicate effectively. Using television news clips, graphics, and a lively interview with George Lakoff, this 25 minute DVD program will help you understand the critical role of language in today's politics and the ways you can make language work for you. This is a 'How-to' style program with a particular emphasis on this year's presidential election. The use of language to frame all the issues and political debate is what the Republicans figured out over 20 years ago - but what the Democrats have only recently discovered. Lakoff is an expert on language and on this DVD you will learn:

* How conservatives were able to gain so much power

* What "framing" is

* How the term "tax relief" works to frame the debate over taxation

* How to debate a conservative

* Where have all the religious liberals have gone

* Why there seem to be two Americas

* How to influence a swing voter

* How to 'frame' President Bush

* Values win elections. Conservatives know theirs. Do you know yours?

George Lakoff is one of the world's best-known linguists. He is Professor of Cognitive Science and Linguistics at the University of California, Berkeley, and a founding senior fellow at the Rockridge Institute. He is the author of the influential book, Moral Politics: How Liberals and Conservatives Think, 2nd Edition, (2002).

Howard Dean calls Lakoff "one of the most influential political thinkers of the progressive movement." Lakoff's star has been rising--he is currently an advisor to John Kerry and contributed to his acceptance speech at the Democratic Convention.

Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

52 of 54 people found the following review helpful By Robert Bostick on September 23, 2004
This DVD captures George Lakoff's entire point of view in an extraordinarily concise and powerful way. The editing is tight and the accompanying support graphics help make his thoughts even clearer. For all progressives who wonder why the right has been so successful at framing their "conservative" agenda and winning so many elections in the last 12 years here is your answer. The DVD gives the progressive movement the linguistic tools to communicate our values and vision more effectively than ever before. This DVD is a great gift to anyone who seeks to make this a better world. Buy it and pass it around. It is something really positive to do.
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56 of 59 people found the following review helpful By William Hare on October 23, 2004
George Lakoff has broken interesting new ground at the Rockridge Institute. The linguistics professor at the University California at Berkeley has led the movement in helping shape a new progressive political agenda after conceding that conservatives had achieved a big lead in the important realm of establishing message as a means of prevailing in ongoing debate.

Lakoff explains at the beginning of this informative DVD how Louis Powell, shortly before being appointed to the U.S. Supreme Court by President Richard Nixon in 1970, launched the movement to establish an effort to seize the political agenda in American for conservatives. Some 43 think tanks were created in the better than three decades since Powell launched his effort. Progressives found it difficult to match the level of financial expenditures of conservatives assisted by corporate largesse, but are now in a position to claw their way back into the game and ultimately win.

The area where Lakoff contends that the major momentum was established in promoting the conservative political agenda resides generally in the message field and specifically through framing issues by the shrewd and repetitious use of language. A strong case in point was Bush's first move after assuming the presidency. On day one of Bush's term he sought to reward the corporate donors who had provided him with the chance to win the presidency, which ultimately occurred not through the ballot box but by a one vote Supreme Court majority, by advocating what he called "tax relief."

Lakoff explains that the word "tax" has a negative connotation to Americans, but by creating a positive metaphor such as "tax relief" a negative is converted to a positive.
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9 of 9 people found the following review helpful By William J. Parmenter on March 13, 2006
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What every Progressive candidate or backer needs to know. This short video should be required viewing before each time any progressive candidate speaks in public. How to express positions in a frame that reflects progressive values. For example, talk about "tax fairness" or "investment in the future". The phrase "tax relief" evokes the notion that taxes are an affliction which needs to be relieved: who could support continued infliction of such suffering? On the other hand, the tax reduction in 2003 was $400 for an average wage-earner and 1000 times that for a CEO getting 200 times the average wage.

Is this fair?
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12 of 14 people found the following review helpful By E. Riley on July 27, 2005
Enlighting and informative!

Mr. Lakoff dismantles the verbal tools used by conservatives to lull an impressionable public and discusses how to counter conservative arguments.

I live in Texas and am often struck dumb by Conservative's Orwellian speech repeated by most all my friends and acquaintances. My moral progressive arguments generally falling on deaf ears and dismissed as liberalism.

Not anymore!
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10 of 12 people found the following review helpful By George A. Polisner on April 20, 2005
How Democrats and Progressives Can Win is an outstanding production that makes a very complex subject accessible to all. Dr. Lakoff uses some current issues as examples -how the issue is communicated drives how the issue is perceived by the masses -and why.

While the production is geared toward politics -its relevance extends to all communication.

George Polisner

alonovo.com
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14 of 18 people found the following review helpful By Alan Beggerow VINE VOICE on March 3, 2005
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George Lakoff's book 'Don't Think Of An Elephant' is a revelation on how language is used in politics and government to advance the conservative agenda. This video goes one step farther and has Lakoff himself explain the art of framing the debate.

It is nothing less than a guide on how progressive/liberals can frame the issues in their terms, something that has not happened of late. When any group defines the issues, then the opposition, no matter what they do, is defeated. The essence of it all is to frame the issues in your own language-say how you really feel about an issue instead of trying to explain your stance with the oppositions terminology.

This video is only 25 minutes, but it contains a wealth of clear explanation and visual examples. For those that want to understand how language is used in politics, this is required viewing. It is a great companion to his book, especially for those who don't quite 'catch' it all after reading the book.

Highly recommended!
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