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How To Develop Successful New Products [Hardcover]

Jerry Patrick (Author)

5.0 out of 5 stars See all reviews (1 customer review) |

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Book Description

Publication Date: January 11, 1997

"A huge leap forward in understanding and improving industrial innovation. It is equivalent to discovering a new fundamental! Organizations that take advantage of this awareness . . . will undoubtedly have a distinct competitive edge." -- Bobby M. Phillips Research Fellow Eastman Chemical Company "A clear, precise explanation of why so many new products fail and a challenging blueprint for raising the success rate. Patrick combines the academic discipline of a scholar with the anecdotal knowledge of a practitioner, scars and all, to produce a valuable guide to successful new product development. A must-read." -- Martin Edenbaum Technical Consultant Medical Product Development "Jerry Patrick's novel and innovative theories and approaches are realistic, practical, and applicable to real-life product development and promotion." -- Theresa A. Vialpondo-Spittler President and Chief Executive Officer VIA Enterprises, Inc. "Patrick's work for our global clients has reflected the incisive, creative strategies described in this book. . . . We've worked together, globally, for almost ten years, and his theories and research procedures continue to generate actionable results for us. He is an inspiration and truly creative." -- Kees Wetsema President Wemar International Research "Jerry Patrick's use of concept boards and focus groups is brilliant. . . . The entire validity of a product's future is accurately evaluated, necessary changes indentified, and the course of successful development and roll-out charted. This book goes directly to the heart of Patrick's theory . . . [to] ensure the success of a new product in the marketplace." -- Mike Grant Course Manager/Corporate Learning Center US West Marketing Resources Group, Inc.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } "A huge leap forward in understanding and improving industrial innovation. It is equivalent to discovering a new fundamental! Organizations that take advantage of this awareness . . . will undoubtedly have a distinct competitive edge." -- Bobby M. Phillips Research Fellow Eastman Chemical Company "A clear, precise explanation of why so many new products fail and a challenging blueprint for raising the success rate. Patrick combines the academic discipline of a scholar with the anecdotal knowledge of a practitioner, scars and all, to produce a valuable guide to successful new product development. A must-read." -- Martin Edenbaum Technical Consultant Medical Product Development "Jerry Patrick's novel and innovative theories and approaches are realistic, practical, and applicable to real-life product development and promotion." -- Theresa A. Vialpondo-Spittler President and Chief Executive Officer VIA Enterprises, Inc. "Patrick's work for our global clients has reflected the incisive, creative strategies described in this book. . . . We've worked together, globally, for almost ten years, and his theories and research procedures continue to generate actionable results for us. He is an inspiration and truly creative." -- Kees Wetsema President Wemar International Research "Jerry Patrick's use of concept boards and focus groups is brilliant. . . . The entire validity of a product's future is accurately evaluated, necessary changes indentified, and the course of successful development and roll-out charted. This book goes directly to the heart of Patrick's theory . . . [to] ensure the success of a new product in the marketplace." -- Mike Grant Course Manager/Corporate Learning Center US West Marketing Resources Group, Inc.

Editorial Reviews

From the Back Cover

New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here--in How to Develop Successful New Products. In thirteen practical, easy-to-read chapters the author shows you the step-by-step formulas for increasing your "hit rate" and protecting yourself and your company from losers, with chapters on:

Identifying the reasons for failure
Overcoming the barriers to effective communication
Identifying those customer needs that matter most
Positioning your products to be first, be right, and make the sale
Building value-added benefits into your products
Generating ideas that pay off every time
Expanding your products' reach with more effective segmentation
Successfully going global but "thinking local"

Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Successful New Products will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another.

Product Details

Hardcover: 224 pages
Publisher: McGraw-Hill; 1 edition (January 11, 1997)
Language: English
ISBN-10: 0844236624
ISBN-13: 978-0844236629
Product Dimensions: 9.2 x 6.2 x 0.8 inches
Shipping Weight: 1.2 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon Best Sellers Rank: #2,287,948 in Books (See Top 100 in Books)

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5.0 out of 5 stars Great Read, September 23, 2011

T. Patrick - See all my reviews
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This review is from: How To Develop Successful New Products (Hardcover)

This book identified SO many of the issues our organization faces when developing new products and services, especially the multiple gatekeepers! I also looked at his site ccmarketing.com hoping to find a seminar on International New Products Marketing where Dr. Patrick was speaking but so far no luck.

How To Develop Successful New Products

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Inside This Book (learn more)

First Sentence:
That quote was contained in a survey Booz Allen and Hamilton completed over 20 years ago. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
corporate viscosity, opinion barrier, concept boards, idea generation session, new product development program, new product failures, telecommuting program, home office workers, advertising aim, new product concepts, opinion level, new product opportunities, input session, successful new products, winning concepts

Key Phrases - Capitalized Phrases (CAPs): (learn more)
Perception Expansion Theory, United States, Important Important, Public Service Company of Colorado, Eastman Kodak, Just Curls, Linking Benefits, Bureau of the Census, Calvin Klein, Chemical Division, Rosser Reeves

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 43 books:

Mass Communication by John R. Bittner in Back Matter (1), Back Matter (2), and Back Matter (3)
Design Concept by Allen Hurlburt on page 106, and Back Matter
Positioning: The Battle for Your Mind by Al Ries on page 78, and Back Matter
Advertising Copywriting: Techniques for Improving Your Writing Skills by James L. Marra in Back Matter
The Nature of Human Values by Milton Rokeach in Back Matter

See all 43 books this book cites

1 book cites this book:

Will It Sell? How to Determine If Your Invention Is Profitably Marketable (Before Wasting Money on a Patent) by James E. White on page 56, page 176, and page 262

Books on Related Topics (learn more)

Marketing Research Essentials by Carl D. McDaniel

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New Product Development by Robert J. Thomas

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