Automotive Holiday Deals Up to 50% Off Select Books Shop Men's Athletic Shoes Learn more nav_sap_SWP_6M_fly_beacon Black Friday egg_2015 All-New Amazon Fire TV Get Ready for the Winter Gifts Under $50 Find the Best Purina Pro Plan for Your Pet Amazon Gift Card Offer bf15 bf15 bf15 $30 Off Amazon Echo $30 Off Fire HD 6 Kindle Black Friday Deals Outdoor Deals on DOTD
How to Drive Your Competition Crazy and over one million other books are available for Amazon Kindle. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Buy Used
Used: Acceptable | Details
Sold by ToyBurg
Condition: Used: Acceptable
Comment: Eligible for FREE Super Saving Shipping! Fast Amazon shipping plus a hassle free return policy mean your satisfaction is guaranteed! Good readable copy. Worn edges and covers and may have creases. The cover may have significant wear. There may be page curls. It is possible that there are heavy highlights or writing in this book. All pages are there and otherwise item is in good condition.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit Paperback – August 2, 1996

17 customer reviews

See all 5 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$53.11 $0.01
Audible, Unabridged
"Please retry"

Take an Extra 30% Off Any Book

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more

Editorial Reviews

From Publishers Weekly

Marketing advice from Apple Computer Fellow and Macworld columnist Kawasaki.
Copyright 1996 Reed Business Information, Inc.

Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Paperback: 256 pages
  • Publisher: Hyperion (August 2, 1996)
  • Language: English
  • ISBN-10: 0786881631
  • ISBN-13: 978-0786881635
  • Product Dimensions: 6.1 x 0.8 x 9.2 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #1,017,743 in Books (See Top 100 in Books)

Important Information

Example Ingredients

Example Directions

More About the Author

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Customer Reviews

Most Helpful Customer Reviews

36 of 40 people found the following review helpful By Robert Morris HALL OF FAMETOP 100 REVIEWERVINE VOICE on January 11, 2000
Format: Paperback
In How to Drive Your Competition Crazy, Kawasaki urges his reader to create disruption for "fun and profit." The book is organized into four parts: Lay the Groundwork, Do the Right Things, Do Things Right, and Push the Envelope. Within each of the four parts, Kawasaki includes interviews with various corporate executives who share their real-world experiences. He offers hundreds of examples to illustrate his ideas about non-conformist strategies which will help achieve a competitive advantage.
In his more recent book, Rules for Revolutionaries, Kawasaki asserts that, inorder to break down the barriers to innovation, one must "command like a king." That is to say, have steadfast convictions and then communicate those convictions to others with the power of faith and self-assurance. When asked to explain what a champion is, Jack Dempsey replied that a champion "gets up when he can't." Such determination is admirable, of course, but not always prudent. (What if David had decided to wrestle Goliath?) Agreeing with Jeffrey Gitomer, Kawasaki insists that customers must become "evangelists", not merely buyers of whatever one sells. Sustainable customer loyalty is the objective, not satisfaction with a single transaction. The same is true when one must generate support to overcome resistance to change. Two mistakes must be avoided: in Barbara Tuchman's words, "assessing a situation in terms of preconceived fixed notions while ignoring or rejecting contrary signs", and, "the refusal to benefit from experience." Only by being alert to "contrary signs" while benefiting from experience can anyone hope to prevail.
Kawasaki has sometimes been described as "controversial", usually by those who feel obliged to defend the status quo.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
10 of 10 people found the following review helpful By A Customer on June 8, 1997
Format: Hardcover
I laughed my way through this book. I am designer who was constantly frustrated with the back biting that goes on between myself and other designers. This wonderful book helped me utilize simple techniques to step out of that circle of ego and become the positive, constructive colleague I wanted to be. It could really be called 'How to Make Friends With the Competition and Still Influence the Right People" because it has a bit of Dale Carnegie mixed in with Depak Chopra!! or maybe "Zen in the Art of Sharing the Cash Flow"
(There really is room for everyone who wants it!)
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
10 of 11 people found the following review helpful By Marque Pierre Sondergaard on June 26, 2000
Format: Paperback
Although I am a big fan of Guy, this one was a disappointment compared to the standards I have come to expect from him. The title of book indicates a vast area to cover. But to my disappointment it seemed a bit inconsistent or out focus/unfocused. Maybe like the title.
When all is said and done it has a multitude of cases, quotes and points in the usual Kawasaki style that can prove beneficial, but still not a clear classic.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
4 of 4 people found the following review helpful By Roger Peter Marec on June 20, 2006
Format: Hardcover
Written by the former Director of Software Product Management for Apple Computer, Inc., this is a book first about how to survive amongst the established business giants, and then how to carve an ever-increasing niche in the shared markets.

Apple's strategy in the early days was to create advantages for its clients and also to create disruption to IBM. Kawasaki says that it is important to pick a giant to fight against - you have more to gain and more credibility to be established.

To get started you must know your own company very well, your customers very well and your enemy very well. For your own company, all efforts must be made to discover how your customers see you. Why do they buy from you, and why don't they buy from you? Then you must define who your customers really are. Are the people that buy your product, the ones that are using your product? To find out about your competition, study them by visiting them and patronizing them so that you can establish their modus operandi for sales, service and follow-through.

To find your niche, you must discover that which you offer that you have both a high ablity to produce, and a high value to the customer. This should be your focus.

The title of this book is misleading. It talks about disrupting the other fellow... It seems this tactic is for your own company morale and the title of this book mostly for sales. This book is really about finding a way to make your customers happier than anybody else can.

Kawasaki goes over the importance of not feeling thwarted by another company's advances and gives proper and strategical retaliations. Creativity is a main theme in this area. Be unpredictable.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
9 of 11 people found the following review helpful By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER on May 10, 2001
Format: Paperback
Guy Kawasaki combines insights from eastern philosophy with practical business advice on how to disrupt the market in favor of your company. Through strategic planning and zest for the game, companies can move in on their competitors' customers, credibility, and profit - and have a lot of fun in the process. This exhilarating book is packed with useful exercises, examples, interviews, and even a sampling of children's literature. We [...] recommend it to executives of big and small companies who want to shake up the marketplace, and to career-minded individuals eager to rise in the ranks and make their companies stronger.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

Want to discover more products? Check out this page to see more: greatest salesman ever