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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit (Paperback)

by Guy Kawasaki (Author) "Our dream was simple: send IBM back to the typewriter business holding its Selectric typewriter balls..." (more)
Key Phrases: driving your competition, substitute positioning, lousy boss, New York, Home Depot, British Airways (more...)
4.7 out of 5 stars  (15 customer reviews)

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Editorial Reviews
From Publishers Weekly
Marketing advice from Apple Computer Fellow and Macworld columnist Kawasaki.
Copyright 1996 Reed Business Information, Inc.
Product Details
  • Paperback: 256 pages
  • Publisher: Hyperion (August 2, 1996)
  • Language: English
  • ISBN-10: 0786881631
  • ISBN-13: 978-0786881635
  • Product Dimensions: 9.2 x 6.1 x 0.8 inches
  • Shipping Weight: 11.7 ounces
  • Average Customer Review: 4.7 out of 5 stars  (15 customer reviews)
  • Amazon.com Sales Rank: #203,836 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Kindle Edition (Kindle Book) |  Hardcover (1st ed) |  Audio Download  |  All Editions

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Inside This Book (learn more)
First Sentence:
Our dream was simple: send IBM back to the typewriter business holding its Selectric typewriter balls.