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How to Do Everything with Your Web 2.0 Blog [Paperback]

Todd Stauffer (Author)
4.8 out of 5 stars  See all reviews (5 customer reviews) |
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Book Description

Publication Date: October 22, 2007 | ISBN-10: 0071492186 | ISBN-13: 978-0071492188 | Edition: 1

Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You'll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis, and even money-making features. It's time to take your blog to the next level and get more hits, more fans, more friends, and more customers.

  • Learn about different blogging tools, including Blogger, TypePad, WordPress, and ExpressionEngine
  • Customize your blog's design by editing templates and style sheets
  • Share your blog headlines and story feeds via RSS and Atom
  • Add photos, video, and audio--including podcasts--to your blog
  • Drive traffic to your site with tagging, social bookmarking, and ranking services
  • Collaborate with users through wikis
  • Promote visitor participation using forums, community blogs, and newsletters
  • Make money through your blog with Google AdSense, Amazon, and other affiliate programs
  • Track, optimize, maintain, and back up your blog

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Customers buy this book with Blogging For Dummies, 3rd Edition by Susannah Gardner Paperback $14.78

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Editorial Reviews

About the Author

Todd Stauffer is the author or coauthor of more than three dozen books on computing and the Internet. He is the originator of the How to Do Everything series and author of all four editions of the bestseller How to Do Everything with Your iMac.

Product Details

  • Paperback: 460 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (October 22, 2007)
  • Language: English
  • ISBN-10: 0071492186
  • ISBN-13: 978-0071492188
  • Product Dimensions: 9.2 x 7.4 x 1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,230,802 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
Do yourself a favor: don't judge this book by its (awful) cover. I've had this book by my side every step of the way while setting up my very first blog, and I have to say it has been a huge help. Stauffer's style is direct and engaging, not cutesy. He tells you what you need to know to get started, without a lot of fluff.

I wanted to write a review here because I think this books deserves a big audience, and because the Amazon listing tells you little about what's covered. So here's what's inside:

"Web 2.0 Blog" covers four different blogging platforms: Blogger, TypePad, WordPress, and Expression Engine. So if you're interested in one of these four, you'll find the book very helpful. If you are trying to decide which of the four to go with, the book is even more helpful, as you can compare them feature by feature. For instance, you'll see that while Expression Engine seems quite powerful and flexible, it's obviously more complicated than the other three. Stauffer does a good job of helping you weigh the pros and cons of each.

The book covers quite a lot in a 450 pages, and it does it very well. There's even a basic introduction to XHTML and CSS, giving you a peak at how each blogging platform works under the hood. Other topics covered in depth are:
- RSS feeds
- Photoblogs, podcasting, audioblogging, and adding video
- Working with social bookmarking sites such as Digg and Technorati
- using wikis to collaborate with readers
- adding a forum to open the discussion beyond comments
- community and group blogs
- sending e-newsletters to your subscribers
- getting traffic and monetizing your blog

Highly recommended.
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1 of 1 people found the following review helpful
Format:Paperback
I have several blogs already and was looking for some ways to tweak and improve them.

I did find some useful information in this book.

However, alot of the info contained herein was stuff I already knew well.

The author goes in-depth on how to choose a specific blogging tool, the various options out there and how to optimize it once you're up-and-running.

Since I'd already chosen my subjects, my tools and such, the info that really interested me was how to optimize my blogs.

In fact, there's good info on that including how to promote your blog, how to monetize your blog and more.

If you're just getting into blogging, this is the book for you. It will be an invaluable asset to your reference shelf.

If you're a vet blogger, check it out at the library. There's some good stuff here for you as well.

Cheers! I'll see you in the blogosphere.
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1 of 1 people found the following review helpful
Format:Paperback
I've read five how-to books on blogging. How to Do Everything with Your Web 2.0 Blog is the best by far.

(The four others are listed below.)

Most blogging books tend to be self-referential. The authors talk about their own experiences and use their own blogs as examples. That gives you a narrow view of blogging, because their own experiences are narrow, even if they are successful--and not all the authors are successful bloggers. What works in their niche won't necessarily work in yours.

Stauffer's book eschews that lazy approach. He uses examples from all over the blogosphere. His book is based on wide-ranging research, not just his own experiences.

Not only is Stauffer broad in his use of examples, he is comprehensive in his treatment of the topics he covers (with two exceptions, which I'll talk about below). Those topics include strategic planning (very excellent), choosing a platform (including hosted vs. server-side options), choosing CMS software (TypePad, WordPress, Blogger, etc.), designing with templates and CSS, Atom and RSS feeds (including FeedBurner), using multi-media content, tagging and promoting your blog (don't rely solely on SEO!), collaborating with coauthors and users with wikis and forums, traffic stats and analytics, monetizing (AdSense, affiliate programs, tip jar, PayPal donations, etc.), and more.

Another thing Stauffer eschews (refreshingly) is evangelical hype.

The two topics that Stauffer does not cover adequately (a) the substance of a blog, i.e., what you write about and how you write it, and (b) monetizing.

The other four I read:
ProBlogger (the best on monetizing)
Clear Blogging
How to Make Money with Your Blog
The Huffington Post Complete Guide to Blogging (the fluffiest)
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
community blogs, page elements, visual editor, traffic sources, flickr badge, theme editor, text ads, available widgets, extended text, category management, new template group, photo gallery module, major blogging tools, wiki module, film incentives, admin interface, view your blog, blog headlines, other blogging tools, tethered modem, web hosting account, blog design, blog tool, popular blogging tools, tag module
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Explore More Blogging Options, Choose Your Blog Tool, Getting Started, Save Changes, Latest Headlines, Jackson Free Press, Users Through Wikis, Publicize Content, Installed Remove, Plan Your Web, Google Analytics, Todd Stauffer, Select Content, New Category, Sidebar Widgets, Tip Jar, Eventful Event Feed, Discussion Forum, Photo Albums, Order Content, List Posts, Expression Engine, Donna Ladd, Mississippi Legislature, Template Management
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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