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How Fashion Works: Couture, Ready-to-Wear and Mass Production
 
 
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How Fashion Works: Couture, Ready-to-Wear and Mass Production [Paperback]

Gavin Waddell (Author)
4.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

September 20, 2004 0632057521 978-0632057528 1
Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This stimulating book clarifies how fashion operates on all its levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production assessed and evaluated. Fashion terms, their use and meaning are explained in plain words and the complicated stages of design, manufacture and distribution are described in detail. Also included are sections on bespoke tailoring, wholesale menswear, dressmaking, millinery and accessories, the fashion calendar and short biographies on the most influential designers.

Every follower of fashion, whether at college or in big business, will welcome the information presented in this book.




The Author


Gavin Waddell, whose experience of fashion is wide ranging, has worked as a designer for two of London’s top couturiers, as a ready-to-wear designer with his own label, as a forecaster, menswear designer and illustrator and more recently as a writer on the subject. As an educator he has run three of Britain’s foremost fashion schools and performed the role of assessor, external examiner and advisor to many of the country’s leading colleges and universities. He studied fashion design at Saint Martin’s School of Art London and has had his work featured in, amongst others, Womenswear Daily, Vogue, Harpers and Queen and The Times.




Cover illustration drawn by the author from a photograph by Franco Rubartelli of Veruschka wearing the famous safari shirt by Yves Saint Laurent from his spring/summer 1968 collection.


Frequently Bought Together

Customers buy this book with The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business $14.82

How Fashion Works: Couture, Ready-to-Wear and Mass Production + The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business


Editorial Reviews

Review

It is thoroughly researched, attractively presented and appealing in its unpretenious style. It is accessible, pertinent to different levels of expertise, and provides a distinctive insight to the fashion industry. Journal of Fashion Marketing and Management, vol 10, no 1; 2006

Book Description

Fashion deals with a world of illusion on the one hand and a hard-bitten, multi-million pound, super-complex industry on the other. This highly illustrated book clarifies how fashion operates on all its levels: the mystery of haute couture is explained, the complexities of ready-to-wear are simplified, and the power of mass production is evaluated. Fashion terms, their use and meaning are put into plain words and the complicated stages of design, manufacture and distribution are described in detail. Sections are also included on bespoke tailoring, wholesale menswear, dressmaking, millinery and accessories, short biographies on the most influential designers and the fashion calendar.

Product Details

  • Paperback: 211 pages
  • Publisher: Wiley-Blackwell; 1 edition (September 20, 2004)
  • Language: English
  • ISBN-10: 0632057521
  • ISBN-13: 978-0632057528
  • Product Dimensions: 7.6 x 0.5 x 9.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,049,445 in Books (See Top 100 in Books)

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3 of 4 people found the following review helpful:
4.0 out of 5 stars Very instructive, September 14, 2007
This review is from: How Fashion Works: Couture, Ready-to-Wear and Mass Production (Paperback)
I thought this book gave a fantastic overview of the fashion industry...essentially a fashion 101 in a very readable, user friendly format. I would recommend this book to anyone who wants to learn about how the industry works, but dosen't have time to take a course.
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Inside This Book (learn more)
First Sentence:
The word 'couture' is from the French and means sewing or stitching, so haute couture is the high form of this art or craft. Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Chambre Syndicale, Yves Saint Laurent, Savile Row, Christian Dior, France Runs, Incorporated Society of London Fashion Designers, Camera Nazionale, Christian Lacroix, Dries Van Noten, World War, King's Road, Moda Italiana, Karl Lagerfeld, Royal College, Giorgio Armani, Italy Runs, Austin Reed, Donna Karan, Henry Creed, Mary Quant, Norman Norell, Zandra Rhodes, Beau Brummell, Charles Frederick Worth
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