How to be a Finance Rock Star: The Small Business Owner's Ticket to Multi-Platinum Profits [Paperback]

Nicole A Fende (Author), Carol Roth (Preface)

Book Description

Publication Date: February 24, 2012

You Started Your Business to Make Money...Right?

Trying to build and run a profitable business without finance is like a rock band trying to perform without electric guitars. It falls flat.

You can t reach multi-platinum profits without understanding the numbers.

How to be a Finance Rock Star provides the resources and knowledge every entrepreneur needs to get their finances in order. All packaged in an entertaining and easy to understand format.

In this book you will:

* Learn simple and effective ways to move past your fear of numbers (if Elvis could overcome stage fright, so can you!)
* Discover how you can use only 4 numbers (four!) to understand what drives profit in your business and unlock the secret to Multi-Platinum Profits.
* Understand how to set profit goals and avoid the profit black holes that keep many business owners from making it big!
* Tame the budget beast and earn an instant 35% return. Learn how you re burning money, how to stop it and an easy system to fix the problem for good.
* Have exclusive access to online bonus features!

Are you ready to be a Super Star?
To take your business Multi-Platinum?
Get How to be a Finance Rock Star today!

Editorial Reviews

About the Author

Short Bio on Nicole Fende:

Nicole Fende is The Numbers WhispererTM and President of Small Business Finance Forum. As a credentialed actuary with experience as a Chief Financial Officer, Investment Banker, and successful entrepreneur, Fende helps her clients reach their profit goals and learn how to effectively and enjoyably run the financial side of their business.

In her book, How to be a Finance Rock Star, Nicole shares the same strategies she uses with her profit coaching clients to help them reach multi-platinum profits. It's an easy, practical go-to reference guide for mastering small business finance.

Despite Ms. Fende s endless list of impressive credentials, her true claim to fame is her ability to make finance fun. From her LOL blog posts, such as How College Keggers Teach Complex Expense Analysis , to the endearing finance mascot Fluffy, she entertains entrepreneurs while helping them grown their bottom line.

This definitely isn t the finance you slept through in college.

Nicole is an Associate in the Society of Actuaries, and has attained the rank of 1st Degree Black Belt in Cuong Nhu Martial Arts. Ms. Fende holds a dual degree in Mathematics and French from Northern Michigan University.

Twitter: @NicoleAFende

Looking for more? The soup to nuts bio.

Ms. Fende began her fast paced career in the actuarial field, working for Aetna Inc. based in Hartford Connecticut. Her desire to work in the international field led Nicole to a position as a regional development resource for Aetna International's South East Asia operations. Her projects included an extensive market and product review for life insurance in India, improvement of health gross margins from negative to positive within a 12-month period, and the development of an individual life insurance product, which became 25% of new Individual Life applications in the Philippines.

In 1999 Nicole was named Vice President & CFO for Aetna Philippines. At age 26, she became the youngest CFO for the company. During her tenure at Aetna Philippines Nicole achieved a capital savings of nearly 1 million USD, implemented a cost effective reward scheme which substantially improved employee performance, became the first non-Filipino to be accepted by the Actuarial Society of the Philippines, and reduced the monthly financial statement reporting time from the 25th to the 15th of the following month.

In 2001, Nicole moved to Hong Kong to work for ABN AMRO Asia Financial Services, focusing on the Banking and Insurance sectors in Asia. As an Assistant Director she played a key role in generating new business, as well as analyzing and modeling a Filippino Bank's Asset / Liability mismatching issues. Her main project involved developing and marketing the business plan for a bancassurance joint venture between the largest bank in Indonesia, and the largest insurer in the world at that time, which has since launched successfully, exceeding plan.

Most recently Nicole has worked as an independent consultant. Her projects have included small business cash flow analysis, profitable pricing; acquiring key talent; negotiating a partnership agreement, and assisting international client with new business development. These experiences, combined with her unique analytical and interpersonal skills, led Ms. Fende to found the Small Business Finance Forum.

Nicole lives in the Twin Cities with her husband Paul, daughter Sarah, a hyper Irish Setter, and two lazy cats.

Product Details

• Paperback: 174 pages
• Publisher: Small Business Finance Forum; First Edition edition (February 24, 2012)
• Language: English
• ISBN-10: 0983765901
• ISBN-13: 978-0983765905
• Product Dimensions: 9.2 x 7.5 x 0.4 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,252,124 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

5.0 out of 5 stars I Hate Finance; I Don't Hate This Book March 10, 2013

By Nick Armstrong

Format:Kindle Edition|Amazon Verified Purchase

I'll be honest: I'm lucky my wife lets me out of the house with a wallet. So, it's no wonder that finances are not my favorite subject.

I was totally thrilled to find a book that could explain to me not only which numbers were important, but how to go beyond that basic knowledge into more specialized systems knowledge to help me grow and expand my business while keeping financial stability in mind.

Her avatar creation system is just plain smart, and worth the meager investment in this book alone. Pick this book up today, read it this week, and marvel at the fact that it will have paid for itself after the first chapter.

5.0 out of 5 stars Finance Explained in a Way That Really Makes Sense July 20, 2012

By Monette Satterfield

Format:Paperback

I've known and worked with Nicole for quite a while and I've never met anyone who can explain hard to grasp concepts as well as she can. In this book, she explains the sometimes daunting and complex concepts of finance in a concrete and understandable way. Them, she goes further to show how to apply and use those ideas to better run and manage your business. Oh, and she makes it fun too!

5.0 out of 5 stars Math Suddenly Makes Sense! July 12, 2012

By Charlene Slimp

Format:Paperback

Nicole Fende has done a wonderful and amazing job of creating a resource for "the rest of us" - a book about finance that really makes sense! She uses real life examples and easy to understand metaphors so that not only do you understand the THEORY of a concept, but also the real IMPACT of the concept. And she introduces each concept in a way that you can immediately go to your business or personal financial paperwork and find what you need to know.

But that doesn't mean the technical stuff is left out. Formulas are explained in easy to understand terms and then high lighted for quick reference. There are video bonuses accessible via QR code to give you even more information. But she also explains to you the finance terms and how they're used, so if you need to carry on an intelligent conversation with someone about your finances, say, with your accountant, you'll understand what they're saying and be able to express yourself in the same language.

Thank goodness Nicole wrote this resource!