Although geared primarily to art gallery owners, artists, art consultants and anyone else who wants to sell art will find this book full of helpful advice. After reading the book, try the self-evaluation forms at the end to see how well you're doing in marketing and where you might want to improve your skills.
Book Description
Editorial Reviews
From the Back Cover
In this book, full of the secrets of successful art dealers, you will discover how easy it is to: -identify your most likely buyers
-keep marketing costs reasonable
-locate clients without spending a dime
-use your current clients to find new ones
-develop a strong mailing list
-use the telephone and mail effectively
-put together a flawless exhibition
-save money on advertising
-get reviewed in the art press
-get free publicity
-keep marketing costs reasonable
-locate clients without spending a dime
-use your current clients to find new ones
-develop a strong mailing list
-use the telephone and mail effectively
-put together a flawless exhibition
-save money on advertising
-get reviewed in the art press
-get free publicity
Also included is an extensive self-evaluation so that you can pinpoint your strengths and weaknesses.
Start making more money today with these proven techniques!
About the Author
Nina Pratt has presented seminars on art marketing and sales techniques to dealers across the country. Author of How to Sell Art: A Guide for Galleries, Dealers, Consultants and Artists' Agents as well as pamphlets, booklets and articles on the art business for both artists and dealers, she has taught art marketing at major universities. As business advisor to the field, she has coached hundreds of successful enterprises.
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
1.0 out of 5 stars
Don't Bother...common sense stuff,
By Teresia Adams (Tigard, OR USA) - See all my reviews
This review is from: How To Find Art Buyers (Paperback)
This book is a waste of time. It tells you nothing that a basic business book couldn't. It is all common sense: Be nice to people... Duh! Call people and...OK? To pay [money]is unreal for a book that could have been written by a high school kid. This tells me that anyone with enough effort can be published.
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