This groundbreaking guide to successful management in architecture, engineering, and design, the culmination of a decade of work, combines practical solutions with business theory and an eye-opening treatise on the anatomy of leadership.
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Book Description
Editorial Reviews
Review
How Firms Succeed by Jim Cramer and Scott Simpson is a vital reference source for all design professionals. The skill -- Leo A. Daly III, FAIA, RIBA, Chairman and President, Leo A Daly Architecture
How Firm’s Succeed is a fountainhead of great ideas for firms looking to not just survive, but thrive in today’s -- Thompson E. Penney, FAIA, President/CEO LS3P Architecture and 2003 AIA President
Jim Cramer and Scott Simpson have created a terrific touchstone for the design professions--a thorough yet thoroughly readable compendium -- Phil Bernstein, FAIA, Vice President, Autodesk and Yale University Professor
Reading How Firms Succeed served as reassurance to continue the many things we have done successfully, but more importantly, it -- Rod Kruse, FAIA, Partner, Herbert Lewis Kruse Blunck Architecture, 2001 AIA Firm of the Year
How Firm’s Succeed is a fountainhead of great ideas for firms looking to not just survive, but thrive in today’s -- Thompson E. Penney, FAIA, President/CEO LS3P Architecture and 2003 AIA President
Jim Cramer and Scott Simpson have created a terrific touchstone for the design professions--a thorough yet thoroughly readable compendium -- Phil Bernstein, FAIA, Vice President, Autodesk and Yale University Professor
Reading How Firms Succeed served as reassurance to continue the many things we have done successfully, but more importantly, it -- Rod Kruse, FAIA, Partner, Herbert Lewis Kruse Blunck Architecture, 2001 AIA Firm of the Year
About the Author
James P. Cramer, Hon. AIA, Hon. IIDA, CAE, is the Chairman/CEO of The Greenway Group, a management consulting and research firm based in Washington, D.C. and Atlanta. He is the author of Design plus Enterprise, Seeking a New Reality in Architecture and Design, editor of the monthly newsletter Design Intelligence, and co-editor of the annual Almanac of Architecture & Design. He is adjunct professor of architecture at the University of Hawaii, Manoa and co-chair of the Design Futures Council. The former executive vice president/CEO of The American Institute of Architects in Washington D.C., he has degrees from Northern State University, the University of St. Thomas, and postgraduate studies at the Wharton School of Business. He lives in Dunwoody, Georgia, with his wife Corinne Aaker Cramer.
Scott Simpson, FAIA, is a principal of The Stubbins Associates in Cambridge, Massachusetts. A senior fellow and co-chair of the Design Futures Council, a think-tank based in Washington, D.C., he is a frequent speaker at seminars and conferences and has published more than 70 articles dealing with issues of innovation in the design professions. He is also an editor-at-large of DesignIntelligence. He has been a design critic at Yale University and the University of Wisconsin and a guest lecturer at the Harvard Graduate School of Design. His academic background includes degrees from both Harvard and Yale. He lives in a house of his own design in Carlisle, Massachusetts, with his wife Nancy Kuziemski.
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Most Helpful Customer Reviews
13 of 16 people found the following review helpful:
4.0 out of 5 stars
indispensable,
By Richard Swett (Denmark) - See all my reviews
This review is from: How Firms Succeed: A Field Guide to Design Management (Paperback)
How Firms Succeed transforms the poetry of architecture into the prose of practical management advice. This book offers solutions to the questions and problems that distract firms from their quest to provide excellent design. It should rapidly become an indispensable part of every architect's working library.
9 of 11 people found the following review helpful:
5.0 out of 5 stars
Deceptively simple,
By Roger Godwin (Gensler) - See all my reviews
This review is from: How Firms Succeed: A Field Guide to Design Management (Paperback)
I loved this book! In these highly competitive times acheiving success is just as much about running a quality business as it is producing great design. How Firms Succeed provides deceptively simple, yet ultimately critical guidelines that apply to anyone seeking inspiration and insight.
8 of 10 people found the following review helpful:
5.0 out of 5 stars
Refreshing,
This review is from: How Firms Succeed: A Field Guide to Design Management (Paperback)
Too many design professionals think that design excellence and financial acumen are mutually exclusive. Thanks to the authors of How Firms Succeed for putting this myth to rest. This book addresses the issues that, if practiced, will allow for both. One can only imagine the impact of a firm that provides best-of-class design and its impact on our communities.
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