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13 of 16 people found the following review helpful:
4.0 out of 5 stars indispensable, July 19, 2002
This review is from: How Firms Succeed: A Field Guide to Design Management (Paperback)
How Firms Succeed transforms the poetry of architecture into the prose of practical management advice. This book offers solutions to the questions and problems that distract firms from their quest to provide excellent design. It should rapidly become an indispensable part of every architect's working library.
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9 of 11 people found the following review helpful:
5.0 out of 5 stars Deceptively simple, July 15, 2002
This review is from: How Firms Succeed: A Field Guide to Design Management (Paperback)
I loved this book! In these highly competitive times acheiving success is just as much about running a quality business as it is producing great design. How Firms Succeed provides deceptively simple, yet ultimately critical guidelines that apply to anyone seeking inspiration and insight.
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8 of 10 people found the following review helpful:
5.0 out of 5 stars Refreshing, July 15, 2002
This review is from: How Firms Succeed: A Field Guide to Design Management (Paperback)
Too many design professionals think that design excellence and financial acumen are mutually exclusive. Thanks to the authors of How Firms Succeed for putting this myth to rest. This book addresses the issues that, if practiced, will allow for both. One can only imagine the impact of a firm that provides best-of-class design and its impact on our communities.
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10 of 13 people found the following review helpful:
5.0 out of 5 stars Must Have, November 29, 2002
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This review is from: How Firms Succeed: A Field Guide to Design Management (Paperback)
How Firms Succeed should be on every Design Firm's must read list. It is the closest thing to a how-to manual in running a design firm. Anyone who follows the principles of the text will reap the rewards as their business grows.
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7 of 9 people found the following review helpful:
5.0 out of 5 stars Uncommonly clear and insightful, July 15, 2002
By A Customer
This review is from: How Firms Succeed: A Field Guide to Design Management (Paperback)
All too often design professionals get wrapped up in the grandness of the design and forget what the purpose of the commission was in the first place. They need to manage their relationships and finances with true professionalism. How Firms Succeed is a book that helps acheive holistic health. It's enjoyable too--should become invaluable to the design professions.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars learner, February 6, 2010
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This is a briliant tool for anyone in any creative business. It covers all the bases from management of a design firm to running the business end. I am the CEO of a formidable 30 year old design/manufacuring company in the fashion world. I found this book extremely focused and enlightening, so much so that I purchased it for several managers in and outside my company.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars A Great Resource for Understanding and Managing Design Firms, August 2, 2005
I was very pleased to find this book. It is a clear, concise resource for people who need to better understand design firms. It provides an insight into the nature of the design business - and it unique culture - that is invaluable to both practitioners and managers who want to create a successful and healthy organization.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Very good for teaching, November 24, 2008
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marioba (Mexico City, Mexico) - See all my reviews
I bought this book to teach a class about design firms management. It was really useful, specially the way all subjects were arranged.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Great Book!, August 2, 2008
Although I am not an Architect but I enjoyed reading this book. It tells you exactly what you want to know about running a design firm. I also liked the simple, clear language that was used. If you are planning to start up your own business then I really recommend you to read this book.
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6 of 10 people found the following review helpful:
5.0 out of 5 stars Exceptional Insight for all Architects, May 22, 2002
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Robin M Ellerthorpe (Chesterton, IN United States) - See all my reviews
This review is from: How Firms Succeed: A Field Guide to Design Management (Paperback)
Well done. Having finished reading How Firms Succeed, I commit to following Leo A. Daly III's lead in getting the OWP/P Consultants team to read it and discuss its important message. Hopefully we will eventually get our firm to read it.

The book is written for architects. Short, pointed chapters succinctly capturing ideas driven by examples. Questions ending each chapter offer additional insight and introspection by the reader.
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How Firms Succeed: A Field Guide to Design Management
How Firms Succeed: A Field Guide to Design Management by James P. Cramer (Paperback - April 25, 2002)
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