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How to Win Friends and Influence People in the Digital Age Hardcover – October 4, 2011


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Editorial Reviews

About the Author

Dale Carnegie passed away in 1955 but his voice lives on. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers.
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Product Details

  • Hardcover: 272 pages
  • Publisher: Simon & Schuster; First Edition edition (October 4, 2011)
  • Language: English
  • ISBN-10: 9781451612578
  • ISBN-13: 978-1451612578
  • ASIN: 1451612575
  • Product Dimensions: 5.5 x 1 x 8.4 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (142 customer reviews)
  • Amazon Best Sellers Rank: #174,058 in Books (See Top 100 in Books)

More About the Author

Dale Breckenridge Carnegie (originally Carnagey until 1922 and possibly somewhat later) (November 24, 1888 ??? November 1, 1955) was an American writer and lecturer and the developer of famous courses in self-improvement, salesmanship, corporate training, public speaking and interpersonal skills. Born in poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People, first published in 1936, a massive bestseller that remains popular today. He also wrote a biography of Abraham Lincoln, titled Lincoln the Unknown, as well as several other books.

Carnegie was an early proponent of what is now called responsibility assumption, although this only appears minutely in his written work.[citation needed] One of the core ideas in his books is that it is possible to change other people's behavior by changing one's reaction to them.

Customer Reviews

4.2 out of 5 stars

Most Helpful Customer Reviews

473 of 506 people found the following review helpful By Wild Bull Writer on October 5, 2011
Format: Hardcover
Do you like awful jargon? Bad writing? Meaningless "improvements"? Do you really want to buy a book with gobbledygook sentences like "Today's biggest enemy of lasting influence is the sector of both personal and corporate musing that concerns itself with the art of creating impressions without consulting the science of need ascertainment"?

Frankly, this unfortunate "revision and updating" of the Carnegie book is a big step backward---a step you can avoid making by buying the original book, which is actually very readable. Whereas this "new" version is so full of mind-numbing jargon you'll want to pull your hair out.

Conclusion: Either this book is a tranparent ploy to make money, regardless of the quality of the work, or the book's owners employed the wrong people to "revise and update" it. Not sure which it is. But the effort did go awry.
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123 of 128 people found the following review helpful By Doctore333 on December 31, 2012
Format: Kindle Edition
Let me first say I have a master's degree (working on my doctorate) and work in the in the complex legal market.

I also read and/or listen the original "How to Win Friends and Influence People" at least once every couple years and firmly believe in it. It is good, solid advice. I believe the concept of this book was a great idea. That is where my praise stops.

This version on the "Digital Age" however is AWEFUL. There are soooooo many metaphors, analogies, and overly forced advanced English word choices that this book is unreadable. You literally have to "digest" every paragraph on the meaning of the language alone. It made this a painful read. I wonder if the authors were sitting around trying to make themselves sound smart or see how complex they can make this book. If Dale Carnegie were around today, he would be scratching his head in disgust. After all the original concept of this book was for the reader to function in any scenario, not to insult his/her intelligence. The original book was written for the common person which is why the it was such a success.

Take my advice skip this version and read the original instead.
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150 of 158 people found the following review helpful By biodavis on March 28, 2012
Format: Hardcover
Do not buy this book. It borders on false advertising. I very much admire Dale Carnegie's original book, and looked forward to new ideas of incorporating social media. Very little. Most examples are still vignettes prior to social media (eg, Calvin Coolidge, Teddy Roosevelt, etc.). Stick with the original, until they <<really>> provide a book outlining old principles with new examples
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60 of 60 people found the following review helpful By Steve on May 7, 2013
Format: Paperback
I have the original How To Win Friends And Influence People in paperback and on my Kindle. Seems to be a pretty solid book that makes many valid points.

When I found this new version of the book, I thought to myself "This book probly shows how to apply these same techniques in emails, facebook, etc.".

I'm about 1/4 through the book, and it's almost nauseating. I hoped that the bad reviews on this book were just misunderstandings or people being mean, but they aren't. The writing in this book is absolutely terrible.

In the original book, an idea is presented, and then several stories are told in order to demonstrate that point. This book doesn't do that. In fact, it makes no sense at all. It just goes on and on and on, page after page of babble.

My recommendation is this: Stick with the original book and learn to apply those techniques to the digital world on your own.
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117 of 134 people found the following review helpful By D. C. Jacobson on October 5, 2011
Format: Hardcover
If you like gibberish like this:

"Today's biggest enemy of lasting influence is the sector of both personal and corporate musing that concerns itself with the art of creating impressions without consulting the science of need ascertainment."

Then by all means, buy this book. Else, buy an older edition, written in English.
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15 of 15 people found the following review helpful By Kindle Customer on July 16, 2014
Format: Audio CD
I bought these CDs thinking that they were an audio edition of the book How to Win Friends and Influence People, unfortunately it is not. The current owners of the Dale Carnegie brand have capitalised on his name and highly successful book to produce a CD that is at best superficial and lacking in substance. Chapter after chapter of woffle and superficialities. The back of the case explains that the CDs are aimed to :
- find nuance and value in online mediums
- build and capitalise on a solid network
- project your message widely and clearly
- convey mastery of the Web 2.0
- optimise the power of digital tools.

I played the CDs in my car and quickly skipped forward hoping to find a chapter that contained any real substance, unfortunately I did not find one. When I got home I took great pleasure in filing the CDs under G.
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29 of 41 people found the following review helpful By iaijohn on November 21, 2011
Format: Hardcover
This new "How to Win Friends and Influence People in the Digital Age" is an intelligent and easy read for anyone interested in communicating better for personal and professional reasons. I bought the e-reader version; it seemed appropriate. The book stresses the increased need to communicate better because today we communicate more. It is written in a contemporary style with current examples of why we need to communicate clearly and concisely. As it says in the book "We live in a driven, digital world..." where the need for immediate responses does not give much time for well crafted writing or speech. That is where the book can help.

"How to Win Friends and Influence People in the Digital Age" and the Dale Carnegie Course presents ways to thrive on the digital superhighway. For example Dale Carnegie's first principle, don't criticize, condemn, or complain, is especially important when your e-mail may be forwarded to anyone or everyone! Other Dale Carnegie principals are illustrated in the book in plain English and with current examples. In the original book there is a principle that people's names are the sweetest sound to them. In the digital edition screen names are described as reflecting people's personality on blogs, tweets and Facebook. In the end, the rise of social media connects companies and customers. The art of winning friends and influencing people today means making connections and staying connected.
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