CEOs, department heads, freelance consultants, lawyers--almost everyone in business--has to fight for clients just like manufacturers or retailers. Now, in this guide, two daring young marketing "marauders" tell how to target profitable clients; how to discover your unique market niche; how to get free publicity; how and when to advertise; and more.
Jeff Slutsky is the leading expert on low cost community level marketing. With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as Street Fighting.
His unique grassroots local store markeitng program has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Inc Magazine, CNN. Jeff's client list includes AT&T, American Express, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, Marvel Comics, Sylvan Learning, Moe's Southwest Grill, and HealthSource Chiropractic.
He's Street Fighter Marketing and President of Jeff Slutsky Productions in Columbus, Ohio (800-SLUTSKY) which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He's is a seasoned speaking professional and has authored and published 10 books, three audio albums and six video training videos. But his most successful production to date . . . is the birth of his triplets!
