How to Get Noticed by the National Media [Paperback]

Jeff Lewis (Author), Dick Jones (Author)

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Book Description

Publication Date: May 15, 2001

Organisations and businesses will learn how to garner national news coverage and generate buzz about their news with the strategies in this book. Explained are the fine points of developing a national media campaign and identifying the story ideas that will lead to national attention. All of the common questions are covered -- targeting the most appropriate reporters and producers for a story, pitching ideas to print and broadcast media, and attacking the problem of regional image. Also included is advice for damage control in high-profile situations, using opinion pieces and letters to the editor to increase national visibility, and getting the most from special interest or trade publications.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Organisations and businesses will learn how to garner national news coverage and generate buzz about their news with the strategies in this book. Explained are the fine points of developing a national media campaign and identifying the story ideas that will lead to national attention. All of the common questions are covered -- targeting the most appropriate reporters and producers for a story, pitching ideas to print and broadcast media, and attacking the problem of regional image. Also included is advice for damage control in high-profile situations, using opinion pieces and letters to the editor to increase national visibility, and getting the most from special interest or trade publications.

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About the Author

Jeff Lewis and Dick Jones

Product Details

Paperback: 200 pages
Publisher: Trellis Publishing (May 15, 2001)
Language: English
ISBN-10: 1930650426
ISBN-13: 978-1930650428
Product Dimensions: 9.1 x 6 x 0.4 inches
Shipping Weight: 10.4 ounces
Amazon Best Sellers Rank: #2,312,721 in Books (See Top 100 in Books)

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1 book cites this book:

Writing for Quick Cash: Turn Your Way with Words into Real Money by Loriann Hoff Oberlin in Back Matter

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