How to Get Publicity: And Make the Most of It Once You've Got It [Paperback]

William Parkhurst (Author)

Book Description

Publication Date: August 22, 2000

Business needs a boost? Invented the software that's going to revolutionize cyberspace? How is everyone going to find out about that fundraiser you're organizing? Publicity is the simple answer to your prayers--the greatest (and cheapest) resource for self-promotion that's available.

Learn everything you need to know about promoting yourself efficiently, effectively, and economically with the indispensable How to Get Publicity-- now completely revised an updata!  Television, radio, and publishing public relations wizard William Parkhurst offers his proven insider's expertise, using examples and case histories as well as his own tried-and-true methods--covering everything from writing a penetrating press release and booking a successful tour to handling bad publicity and the unlimited opportunities the Internet has to offer.  The techniques and media may have changed through-out the years, but the basic steps remain the same on the path to self-promotion--and How to Get Publicity is the perfect guide to capturing millions of dollars' worth of media coverage and maximizing your opportunities.

Editorial Reviews

Review

"Parkhurst offers solutions--buy the book." -- -- Barron's

About the Author

William Parkhurst is the president of Parkhurst Communications.His work has been featured on CNN, Good Moring America, 20/20, Today, Oprah!, and C-Span's Book Shelf, as well as in articles amd major newspapers, including the New York Times Washington Post, and the Chicago Tribune.Parkhurst has also appeared on NPR's All Things Considered.He lives in New York City.

Product Details

• Paperback: 304 pages
• Publisher: HarperCollins; 1st edition (August 22, 2000)
• Language: English
• ISBN-10: 0066620627
• ISBN-13: 978-0066620626
• Product Dimensions: 7.9 x 5.3 x 0.8 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,880,638 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Takes It Beyond the Obvious, September 1, 2002

By A Customer

This review is from: How to Get Publicity: And Make the Most of It Once You've Got It (Paperback)

Although the book's title is How to get Publicity, that is really not the best reason to get this book. In fact, there are other books that are stronger on how to obtain publicity, like Michael levine's guerrilla PR: wired.

No, the real reason to get this book is its secondary title--And Make the Most of It (Publicity) Once You've Got It.

Lots of books tell you how to get publicity, but that's where they stop. Fine, you're famous; now what? That's what this book helps you with. That is its strength and what sets it apart from all the rest.

1 of 1 people found the following review helpful:

4.0 out of 5 stars You'll Read It Again and Again, August 16, 2002

By A Customer

This review is from: How to Get Publicity: And Make the Most of It Once You've Got It (Paperback)

As a writer, this book is essential to making a living. This book talks about getting pr on the web, and how to save money throughout all of your pr strategies. I also liked Guerrilla PR Wired, Michael Levine's book. These two are the only reference books a writer will need to successfully market his or her projects.

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Classic, Now Updated, October 3, 2000

By 

Dan Poynter "Author-Publisher-Speaker" (Santa Barbara, CA United States) - See all my reviews
(VINE VOICE)   

This review is from: How to Get Publicity: And Make the Most of It Once You've Got It (Paperback)

This is one of my favorite books; I've had earlier editions on my shelf for years. As an author and a publisher, I use Parkhurst's advice to promote books.

How to Get Publicity describes writing news releases, media kits, media campaigns, interviews on radio, TV & for print, adverse publicity, the press conference, satellite tours, and much more.

As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I recommend this volume to anyone who has to promote him or herself or their book. [e-mail].