Customer Reviews

How to Get Publicity: And Make the Most of It Once You've Got It

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Although the book's title is How to get Publicity, that is really not the best reason to get this book. In fact, there are other books that are stronger on how to obtain publicity, like Michael levine's guerrilla PR: wired.

No, the real reason to get this book is its secondary title--And Make the Most of It (Publicity) Once You've Got It.

Lots of books tell you how to get publicity, but that's where they stop. Fine, you're famous; now what? That's what this book helps you with. That is its strength and what sets it apart from all the rest.

As a writer, this book is essential to making a living. This book talks about getting pr on the web, and how to save money throughout all of your pr strategies. I also liked Guerrilla PR Wired, Michael Levine's book. These two are the only reference books a writer will need to successfully market his or her projects.

This is one of my favorite books; I've had earlier editions on my shelf for years. As an author and a publisher, I use Parkhurst's advice to promote books.

How to Get Publicity describes writing news releases, media kits, media campaigns, interviews on radio, TV & for print, adverse publicity, the press conference, satellite tours, and much more.

As the author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles, I recommend this volume to anyone who has to promote him or herself or their book. DanPoynter@ParaPublishing.com.

As any writer will tell you, a published author is now expected to be an active promoter of their own book as well as an expert in whichever topic they covered. Self-published authors are particularly challenged because they're on their own in learning how to sell their book.

Although I don't think "How to Get Publicity" would be particularly useful for media-savvy business leaders seeking clear PR strategies, it could be very useful to authors who are wading into marketing for the first time.

The book offers a helpful set of tactics for preparing before the publicity opportunity arises (e.g., learning what journalists are seeking, practicing your sound bytes, and preparing a press kit), and then great tips for maximizing that opportunity once it presents itself (e.g., successfully handling a TV interview.)

Sending best wishes to all published authors who are taking the next step in reaching their audience!

Who? Author William Parkhurst. What? A new edition of his public relations primer. When? Now. Why? Because small business needs an Internet-friendly PR update. How? Pretty good, thank you. Putting those five questions at the heart of your press release is only one of the techniques this book describes for creating an effective publicity campaign. Parkhurst focuses on obtaining low-cost publicity, including how to do your own press releases and Web-page designs. Much of the book deals with well-established strategies, including those described in an earlier edition. This edition's new material covers E-publicity and use of the Internet. We from getAbstract recommend this solid basic text to individual entrepreneurs and owners of small businesses.

How to Get Publicity teaches a writer everything he needs to know about publicity. It is easy to read and packed with great tid bits and gems. Buy this book- you will be happy you did!