Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

How to Have Creative Ideas: 62 Exercises to Develop the Mind Paperback – International Edition, January 8, 2008

4.2 out of 5 stars 5 customer reviews

See all formats and editions Hide other formats and editions
Price
New from Used from
Paperback, International Edition
"Please retry"
$5.77 $5.65


Editorial Reviews

Review

“The master of creative thinking.”–Independent on Sunday

“[De Bono] is a one-man global industry whose work is gospel in government, universities, schools, corporations, and even prisons, all over the world.”–Times 2

“Simple, practical and great fun. Best of its kind.”–Management Today

About the Author

Dr. Edward de Bono is widely regarded as the leading authority in the direct teaching of creative thinking. He is the originator of the term “lateral thinking,” and his books have been translated into thirty-seven languages.
NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 224 pages
  • Publisher: Vermilion (January 8, 2008)
  • Language: English
  • ISBN-10: 009191048X
  • ISBN-13: 978-0091910488
  • Product Dimensions: 5.3 x 0.6 x 8.5 inches
  • Shipping Weight: 7 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,043,766 in Books (See Top 100 in Books)

More About the Author

Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.

He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.

Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.

Customer Reviews

5 star
20%
4 star
80%
3 star
0%
2 star
0%
1 star
0%
See all 5 customer reviews
Share your thoughts with other customers

Top Customer Reviews

Format: Paperback Verified Purchase
The whole book, except for an introduction in the front, is comprised of 62 games (exercises) designed to help you learn to make connections where none appear on the surface. This is not a book you read through when you're bored. There is no story. There is no secret sage advice to implement within these pages. It does not provide ideas for that new logo design you just can't seem to figure out.

Some may be frustrated at the way the book is set up because they are looking for quick fixes for mental roadblocks for their artistic creativity. Don't approach How to Have Creative Ideas looking for answers or easy steps to follow to get your creative ideas. It's a bit of work, but it's fun and exciting to see the results!

I do highly recommend this book to anyone who wants to exercise their mind and expand their ability to think differently. I can see that it would be most useful to marketing people, entrepreneurs or anyone seeking to make their business serve their customers better.
Comment 13 of 13 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
The brain is a self-organizing system and thus has evolved to use logic and linear reasoning as the basic mental instrument to form stable symmetric or rational patterns. This is done primarily in order better to deal with a stable universe. Doing so has for many eons been basic to human survival. However, over time it was discovered that asymmetric or novel, or counter-intuitive thinking, or "symmetry-breaking" or more accurately "pattern breaking forms of thought," proved to have even more survival value.

By definition creativity means to bring something new of value into being. de Bono believes that the brain is designed specifically "not to be creative," but to continue to form stable patterns for dealing with, and helping to make the universe more stable. Thus to him there is nothing at all innate about being creative. It is not an in born talent but a skill that must be learned, developed and then applied.

This book is his primer for teaching new creative habits of mind and generally for how to improve one's creative thinking abilities; and then for how to apply them to new situations. In difficulty, this book comes prior to his other book on "Lateral Thinking," and thus is an easy introduction to some of his most important more advanced thinking techniques.

Presented here are 62 exercises covering a wide range of areas from mind games, to mind exercises to, word games, general brainstorming, reverse sorting, and even random word and number associations, to humor, which in de Bono's way of thinking is the sine qua non of creativity.

Each exercise is designed to teach an important rudiment of what de Bono calls asymmetric thinking, which in his view is a key underlying percept of all creative thought.
Read more ›
2 Comments 3 of 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
it is a good book..parents can play the games with their children any time and people can use the games in various other innovative ways also
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
By Sara Gomez on January 7, 2014
Format: Kindle Edition Verified Purchase
The book is great!! I have learn so much on how to develop creativity. This will help me with my kid and at work.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
It came on time. The pages were a little yellow. There were no stains.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Want to discover more products? Check out these pages to see more: creative memories idea book, daily creativity exercises