19 of 23 people found the following review helpful:
3.0 out of 5 stars
Interesting Thoughts on how Industries Evolve and Making it Work, June 23, 2005
This review is from: How Industries Evolve: Principles for Achieving and Sustaining Superior Performance (Hardcover)
Prof. McGahan (BC and HBS) has written an interesting book on how industries evolve and how a business executive can identify those trends and make $ out of it.
These are the key insights from the book,
1. 4 types of industry evolution patterns - Progressive (retail), Creative (pharma), Radical (fedex) and Intermediating (financial brokers).
2. These rules can be applied across core assets or core activities.
3. Two categories of phases of changes - [Fragementation, shakeout, maturity, declining]or [Emergence, Convergenc, Co-Existence and Dominance]
4. Her prescriptive approach to apply it to the industry,
- Identify what is your industry
- Determine Evolutionary Trajectory
- Determine nature of change - architectural/foundational
- Determine phase of change
- Apply principles of competition for each type
5. 2 kinds of tradeoffs - Leading vs. Following, Repositioning vs. Sustaining.
As you can well see these perspectives are not driven from lot of data and hard stats but more conjectures and hypothesis that are not well proven. I am not sure using this approach will help you make $ of money of these trends but it can get you tenureship at the local university.
FGS
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4 of 5 people found the following review helpful:
5.0 out of 5 stars
Academic but worth it, September 26, 2005
This review is from: How Industries Evolve: Principles for Achieving and Sustaining Superior Performance (Hardcover)
This book was written by a b-school professor based on many years of research. The framework takes a little while to absorb. We read and reread the book several times. Once we "got it," though, this really made a big difference in helping us understand how our business threatened larger firms. We made much better pricing decisions after reading it.
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9 of 14 people found the following review helpful:
5.0 out of 5 stars
Just Plain Old Logic, December 25, 2004
This review is from: How Industries Evolve: Principles for Achieving and Sustaining Superior Performance (Hardcover)
This is a book definitely worth reading. While the concepts can be second nature to someone who considers themselves a strategic thinker, the way Dr. McGahan defines the different types of competitive environments and they ways to achieve success within them is simple and yet insightful. Any business person should put this on their must read list.
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