I am considering entry into the self storage industry and have done a moderate amount of research to date on the internet. My expectations weren't overswhelming for this book since I was sure it wouldn't be market or region specific and it wouldn't be able to factor in current economic conditions. This book is about 90 pages and could have been reduced to less than half of that if you take out the double-spaced bullet points scattered throughout each chapter. Many explanations are so basic and obvious that it feels like you are reading a grade school book report on "how to start a business".
I was hoping for some insight on construction options, marketing techniques, components of the investment costs, pricing strategies, etc. This book has almost none of that. And any mention of those items is generic at best.
If you are considering investment into self storage, I would encourage you to save your money and instead look to other publications on the internet or from self storage agencies such as Inside Self Storage.