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How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election
 
 
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How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election [Paperback]

Robert J. Thomas (Author), Jill Thomas (Editor), Barb Gunia (Illustrator)
4.7 out of 5 stars  See all reviews (38 customer reviews)

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Editorial Reviews

Review

Here are some of the letters and reviews of "How to Run for Local Office that I have received over the years. Robert J. Thomas/Author I purchased your book from a suggesstion of my Congressman Asa Hutchinson. I ran for Russellville City Council, knowing nothing about even how a city was run. I won, beating my incumbent who had been in for 6 years. I didn't win by a landslide but it was a comfortable margin. Your book gave me the courage to face difficult things and to be able to go door-to-door and campaign in order to win this election. I am ecstatic and I wanted to thank you for this wonderful book. Your book was so helpful. Thanks again! Sonja R. Brent Russellville City Council Woman 01/03/01 --Letters and reviews from readers.

From the Publisher

When we first published this book, we didn't realize that it would have such a wide appeal with candidates. This book is being used by people from all walks of life to run for all types of elective office. We have received hundreds of comments from readers thanking us and informing us of how the book helped them win their elections against all odds. This book has now sold over 14,000 copies worldwide, and is in its fourth printing as we speak. While the majority of the copies have been sold in the United States, we have sold copies in almost every country around the globe including the U.K., Australia, Uganda, Guam, Puerto Rico, Ireland and more. It has been used by many college professors and teachers. The book has been used by colleges and universities including Harvard, Oklahoma State University, Keene State College, Ohio State University, West Point Military Academy, Indiana University and many more. We have been very pleased with the results of How to for Local Office and look forward to helping many more candidates beat the odds!

Product Details

  • Paperback: 128 pages
  • Publisher: R & T Enterprise; 1st edition (April 12, 1999)
  • Language: English
  • ISBN-10: 0966830407
  • ISBN-13: 978-0966830408
  • Product Dimensions: 8.4 x 5.5 x 0.5 inches
  • Shipping Weight: 6.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (38 customer reviews)
  • Amazon Best Sellers Rank: #139,187 in Books (See Top 100 in Books)

More About the Author

Robert J. Thomas began working as a meter reader at the City of Westland, Michigan, in September of 1970. He continued working there for 20 years literally holding every position possible from being the dog warden to cleaning sanitary sewers. He was heavily involved in the union for the Department of Public Service. He started out as a Union Stewart and worked his way up to being President of A.F.S.C.M.E. Local 1602.

Robert represented employees in binding arbitration and negotiated contracts with the city administration. The employees that Robert represented were virtually located in every department within the city, which gave Robert an insight into every operation of the city. He steadily became disenchanted with the city and how it operated. That is when he began to think the impossible.

He decided that the only way to really make a change in the city's direction was to be at the top and that meant only one thing, he would have to run for the Office of Mayor. The day he announced his intentions to run for Mayor, he was a sanitary sewer worker with absolutely no political background or experience and no money or support from any group or organization in the city. Yet, there he was, standing in front of a few local news reporters announcing that he was going to run for the top political position in the city. Overnight, Robert literally went from holding a two-inch sanitary sewer hose during the day to handing out political flyers and knocking on doors in the evening, asking people to vote for him for mayor.

He was laughed at by the newspapers. He was laughed at by the political pundits who all supported the incumbent mayor. The incumbent mayor had over $100,000 to spend on the campaign and Robert had to sell a car to raise his first $5,000. For every volunteer Robert had, the incumbent mayor had ten. The incumbent mayor had the endorsement of every group and organization in the community except two. Robert had the endorsement of his local union as well as the Westland Police Union. This was surely a battle of David versus Goliath!

Robert is always a person who thinks outside the box. He put together a campaign strategy that no one thought could be won. On Primary Election Day, he won the second spot by a mere 26 votes! Robert received less than 20 percent of the overall vote count, but that did not deter him. He continued working tirelessly and using some strategies and techniques that no one had ever seen in Westland politics before.

When all the votes were counted on the day of the General Election, Robert had won the mayoral election by a mere 200 votes and everyone was shocked; except Robert. Four years later, Robert won his first reelection by a record landslide in the city, receiving over 66% of the vote. His third reelection campaign was another landslide and record breaker for the city. Robert was Mayor for twelve consecutive years and retired in 2002.



While he was Mayor he wrote his first book titled, "How to Run for Local Office," which has now sold over 20,000 copies worldwide. This book includes all the tips, techniques and strategies that Robert used to win that first campaign against all odds. Robert has since written five other books including a series of three western novels based on the character, Jess Williams. He has recently finished the new second edition of "How to Run for Local Office," and is currently working on the fourth book in the series of western novels. He has written a science fiction novel, which he has not yet published. He now lives in Michigan with his lovely wife, Jill.

 

Customer Reviews

38 Reviews
5 star:
 (32)
4 star:
 (2)
3 star:
 (3)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.7 out of 5 stars (38 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

54 of 54 people found the following review helpful:
5.0 out of 5 stars The Ultimate "How To Primer" for Winning Local Office, April 2, 2001
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This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
This thin book is excellent at detailing the aspects of successful political campaigns.

It is a very good "how-to" primer. Really an expanded to-do list for organizing and executing a campaign for local office, this book is a fine aid for those new to the process. All the topics are coverd -- from organizing and planning to ordering yard signs, doing brochures and how to get out the vote on Election Day.

As a local candidate myself (six runs for the State House - successful), I can attest to the depth of coverage provided by this book.

It is stripped down, with few words wasted. There is not much background information provided nor framework for the lists of things to do. This will perhaps leave skeptics wanting more information. However, it is a good primer and would be an excellent aid to first time local candidates and campaign managers.

I'm teaching a course in elective politics at the University of Pennsylvania's Fels Center of Government. This is one of the required reading books for the course and is also used by some other teachers in the field at colleges and universities around the country.

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37 of 37 people found the following review helpful:
5.0 out of 5 stars I lost EVERY battle but I won the WAR!, December 24, 2003
By 
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
My opponent was the favored incumbent. She received the endorsement of the local newspaper AND her name was listed on the ballot before mine. All of these small things added up to sure and sudden defeat, right? Well, not so fast!
I purchased Mayor Thomas' book and followed the recommendations to the letter. Almost every suggestion, if not perfect for my situation, could be modified slightly to fit my situation. I had never run for local office before and had, literally, no idea where to begin. This book contained practical, logical, sound advice. I developed my "inner circle" and we found the "good voters" in just the fashion Mayor Thomas said we would. "How To Run For Local Office" also gave me the confidence to create a detailed plan and stick to it. If you're running for local office, you need to do two things. BUY this book, and hope your opponent doesn't!
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29 of 29 people found the following review helpful:
4.0 out of 5 stars Add it to *your* syllabus, January 6, 2002
By 
David C. King (Cambridge, MA USA) - See all my reviews
(REAL NAME)   
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
I'm a professor at Harvard's Kennedy School of Government and have used several "how to" campaign books over the last 10 years. Most, like this one, are written by very local candidates and have a wonderfully authentic, genuine feel. I like Mr. Thomas' book best of all, and I'm using it again this year. The advice is practical, easy to follow and up-to-date. It compliments other more "theoretical" readings in a political parties or campaigns class. Students often react by thinking, on first reading, that everything is so "obvious" or "common sense," but when I place students as volunteers in campaigns, they tend to be surprised by how many "obvious" things are missed every day. My semi-well-reasoned guess is that 50 percent of local campaigns make very significant strategic or managerial mistakes that wouldn't be made if Mayor Thomas' guidelines were followed.
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