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54 of 54 people found the following review helpful:
5.0 out of 5 stars The Ultimate "How To Primer" for Winning Local Office
This thin book is excellent at detailing the aspects of successful political campaigns.

It is a very good "how-to" primer. Really an expanded to-do list for organizing and executing a campaign for local office, this book is a fine aid for those new to the process. All the topics are coverd -- from organizing and planning to ordering yard signs, doing...

Published on April 2, 2001 by Wayne A. Smith

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8 of 11 people found the following review helpful:
3.0 out of 5 stars Good Start
This book is a good start for running a campaign for election. It strongly emphasizes the work required to succeed. It isn't easy running for election and the point is made strongly.
As far as running a campaign based on the information presented, it is helpful especially if you've never run before.
Published on August 13, 2003


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54 of 54 people found the following review helpful:
5.0 out of 5 stars The Ultimate "How To Primer" for Winning Local Office, April 2, 2001
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This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
This thin book is excellent at detailing the aspects of successful political campaigns.

It is a very good "how-to" primer. Really an expanded to-do list for organizing and executing a campaign for local office, this book is a fine aid for those new to the process. All the topics are coverd -- from organizing and planning to ordering yard signs, doing brochures and how to get out the vote on Election Day.

As a local candidate myself (six runs for the State House - successful), I can attest to the depth of coverage provided by this book.

It is stripped down, with few words wasted. There is not much background information provided nor framework for the lists of things to do. This will perhaps leave skeptics wanting more information. However, it is a good primer and would be an excellent aid to first time local candidates and campaign managers.

I'm teaching a course in elective politics at the University of Pennsylvania's Fels Center of Government. This is one of the required reading books for the course and is also used by some other teachers in the field at colleges and universities around the country.

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37 of 37 people found the following review helpful:
5.0 out of 5 stars I lost EVERY battle but I won the WAR!, December 24, 2003
By 
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
My opponent was the favored incumbent. She received the endorsement of the local newspaper AND her name was listed on the ballot before mine. All of these small things added up to sure and sudden defeat, right? Well, not so fast!
I purchased Mayor Thomas' book and followed the recommendations to the letter. Almost every suggestion, if not perfect for my situation, could be modified slightly to fit my situation. I had never run for local office before and had, literally, no idea where to begin. This book contained practical, logical, sound advice. I developed my "inner circle" and we found the "good voters" in just the fashion Mayor Thomas said we would. "How To Run For Local Office" also gave me the confidence to create a detailed plan and stick to it. If you're running for local office, you need to do two things. BUY this book, and hope your opponent doesn't!
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29 of 29 people found the following review helpful:
4.0 out of 5 stars Add it to *your* syllabus, January 6, 2002
By 
David C. King (Cambridge, MA USA) - See all my reviews
(REAL NAME)   
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
I'm a professor at Harvard's Kennedy School of Government and have used several "how to" campaign books over the last 10 years. Most, like this one, are written by very local candidates and have a wonderfully authentic, genuine feel. I like Mr. Thomas' book best of all, and I'm using it again this year. The advice is practical, easy to follow and up-to-date. It compliments other more "theoretical" readings in a political parties or campaigns class. Students often react by thinking, on first reading, that everything is so "obvious" or "common sense," but when I place students as volunteers in campaigns, they tend to be surprised by how many "obvious" things are missed every day. My semi-well-reasoned guess is that 50 percent of local campaigns make very significant strategic or managerial mistakes that wouldn't be made if Mayor Thomas' guidelines were followed.
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23 of 24 people found the following review helpful:
5.0 out of 5 stars It's like having a campaign advisor in your pocket!, January 29, 2000
By 
rena (Washington D.C.) - See all my reviews
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
A friend bought me this book for Christmas because I was thinking of running for office. I didn't think much of the book until I sat down to read it. What a great book! This book dosen't waste your time reading through a lot of useless material to get to the point. I already had some ideas as to how I was going to run my campaign. After I sat down to read the book, I realized that some of my ideas would have wasted a lot of my time and money. Now, with the advice from this book I will be able to put on a much more effective campaign. I have a few friends who are thinking of running for office and I plan to do them a favor and buy them this book.
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17 of 17 people found the following review helpful:
5.0 out of 5 stars A very nice, concise, no-frills primer, October 5, 2005
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)

I used to consider myself a pro in elective politics on a very small scale, but I lost direction and purpose as I tried to move up the food chain. Indeed, I may have succumbed to the Peter Principle.

As I changed to another career, I eventually discarded all my electioneering material I accumulated over the years, finding that I sorely missed the material once I became involved just recently in a local issue-related campaign.

Hence, my buying "How to Run for Local Office: A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election."

I was not disappointed. It contained essentially everything I learned over the years while campaigning. But instead of a shelf of material, all the basics are here in this book.

The one thing that is lacking is a template for campaign plans, event check-off sheets, et al.

First timers, this is a must buy.
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15 of 15 people found the following review helpful:
5.0 out of 5 stars I never ran. I bought the book and read it. I've been elected to Committee, Council and now Mayor., May 30, 2003
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
I believe the title of my review says it all. Almost.

Before I bought the book, I had never delved into politics. I think that, added to winning two contested elections in two years, says everything.

One for county party committee, one for borough council.

UPDATE: Make that three now on locally elected positions and two for state wide party positions. In 2005, I ran for and won a contested election for Mayor.
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13 of 13 people found the following review helpful:
5.0 out of 5 stars Author's strategy worked!, August 29, 2000
By A Customer
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
After becoming very disappointed in the direction of leadership in our local civic organization, a friend of mine and I decided to run as candidates for president and vice-president. We bought this book, followed its strategy and won the election with over 75% of the vote! I later shared this book with a politician friend of mine who decided to run for a high county office in a race against 2 established county officials. He won with over 60% of the vote. I strongly recommend this book!
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9 of 9 people found the following review helpful:
5.0 out of 5 stars Best advice I have found on running a campaign!, July 19, 1999
By A Customer
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
The advice I found in this book was fantastic! It showed me several ways to save a lot of money in a campaign for public office. I really liked the advice in the first two chapters about what to expect when you get into politics. It was a real eye-opener for me. With all that I have learned from this book, I know that my first campaign will be ten times more effective, and I'll save money at the same time! I would recommend this book to anyone who even thinks they might someday run for office!
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9 of 10 people found the following review helpful:
5.0 out of 5 stars This book hits all the nails on the head!, July 19, 1999
By A Customer
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
What an easy book to read. It's written in laymen's terms and it is so easy to understand. The author goes straight to the point on every page. There is no wasted space here. The advise on targeting the voter and how to maximize your time when going door-to-door is worth the cost of the book itself. If you are going to run for a public office, as I plan to, this book is a very wise investment!
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Excellent Bible, January 4, 2001
By 
Sonja R. Brent (Russellville, AR) - See all my reviews
This review is from: How to Run for Local Office : A Complete, Step-By-Step Guide that Will Take You Through the Entire Process of Running and Winning a Local Election (Paperback)
I decided to run for City Council, now knowing anything about how to run or what to do. My Congressman reccommended the book to me, I ordered it, and it was great. It helped me get out of my shell, and go door to door, meet people, ask for money. Not only did I win the election, (beating my opponent who had been in 6 years), but I also raised the most contributions. I was so grateful there was a "bible" for running for office that I could not have done it alone.Thanks so much Mayor Thomas.
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