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How to Look Expensive: A Beauty Editor's Secrets to Getting Gorgeous without Breaking the Bank [Kindle Edition]

Andrea Pomerantz Lustig
3.8 out of 5 stars  See all reviews (157 customer reviews)

Print List Price: $25.00
Kindle Price: $13.78
You Save: $11.22 (45%)
Sold by: Penguin Group (USA) LLC


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Kindle Edition $13.78  
Hardcover $14.50  
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Book Description

Glamour's "Beauty Sleuth" reveals tricks of the trade to help you look fabulously high-end—in any economy.

Andrea Pomerantz Lustig has spent twenty years as a beauty editor, and her contact list is packed with the names of the most exclusive stylists in the business.In How to Look Expensive, she combines her own experience with highly coveted secrets she's learned from the experts to help readers achieve buttery highlights, luminous skin, flawless makeup, and more, all on a budget. Delivering red-carpet looks without putting readers in the red, tips include:

• How to get expensive-looking hair color at an inexpensive salon

• Superluxe DIY skincare cocktails for less than $20

• The cheap cosmetic secrets of expensive makeup artists

• Tips for princess-perfect skin on a pauper’s budget

• “Work Your Beauty Budget” sections that help you make the most of every dollar

With How to Look Expensive, every woman can afford to get gold-card gorgeous, and reap the self-confidence that comes with it.

Editorial Reviews


“Full of beauty tips, tricks and artists’ secrets, in How to Look Expensive, veteran beauty editor Andrea Lustig helps real women determine exactly what they need to look and feel pretty powerful and make every beauty dollar they spend really count.”
—Bobbi Brown
Andrea has a journalist’s eye in a beauty editor’s body: She knows what’s new, understands what works, and can sniff out hype a mile away.”
—Cindi Leive
“There are too many beauty books on the shelves, so the bar for actually buying one is high. This one leaps it, with room to spare. […] The philosophy behind this book is both wise and doable: Maintenance is important, but you can go overboard.”
The Wall Street Journal
“Perfect highlights, flawless makeup, and glowing skin were once high-maintenance, high-cost endeavors. Not anymore.  Beauty insider Andrea Lustig pulls back the curtain to show us how those in-the-know do it better and less expensively.  This book's not a deal, it's a steal!”
—Jean Chatzky, Financial Editor, NBC Today
"As a seasoned editor and beauty industry expert, Andrea's ultimate style guide uncovers a wealth of behind the scenes beauty secrets that have allowed many of the world's most glamorous and stylish women to always look their absolute best. This approachable, authentic book is chock-full of tips for every woman to look beautiful and chic without breaking the bank."
—Frederic Fekkai
"Busy women everywhere will appreciate Andrea's sense of what works, and her expert ability to highlight the necessities for easy, glamorous beauty.  This book is the perfect go-to for anyone looking to keep their beauty regimen fresh!"
—Giada De Laurentiis
“Andrea distills all the best beauty secrets in this fun, witty read.”
—Tory Burch
"The new beauty book I swear by"
“She promises and delivers on providing beauty advice on hair, cosmetics and clothes that will make you feel like a million bucks without actually spending it.”
The Washington Post
“She reveals the power tools in her arsenal, and provides affordable and D.I.Y. alternatives for her cosmetic weaponry.”
The New York Times
Glamour magazine's "Beauty Sleuth" columnist gives a million dollars worth of practical beauty advice for $25 in How to Look Expensive."
The Florida Times-Union

About the Author

Glamour's "Beauty Sleuth," Andrea Pomerantz Lustig, also contributes reguarly to The New York Times, Allure, and other publications. She was a pioneer editor in chief at and for nine years served as the beauty and fitness director at Cosmopolitan. She lives in New York City.

Product Details

  • File Size: 2627 KB
  • Print Length: 223 pages
  • Page Numbers Source ISBN: 1592407234
  • Publisher: Gotham Books; 1 edition (August 7, 2012)
  • Sold by: Penguin Group (USA) LLC
  • Language: English
  • ASIN: B007FEFD6A
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #26,543 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.8 out of 5 stars
3.8 out of 5 stars
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Most Helpful Customer Reviews
226 of 238 people found the following review helpful
5.0 out of 5 stars Invaluable August 9, 2012
Format:Kindle Edition|Verified Purchase
I was hesitant to spend the money on this book, assuming it was the same old drivel I've read over and over. I'm not even FINISHED with this book and yet I'm imploring you to buy this. I'm only on like chapter 3 and I'm already saving money. Example: my 20 year old Mason Pearson hairbrush seriously needs to be replaced but they're so expensive. Guess what? I don't NEED a new Mason Pearson hairbrush! She makes plenty of much more affordable suggestions. She DIAGRAMS HAIRCUTS to take to your stylist.
This is not the same old schlock we've all read a million times before, this is shopping guide, an in-depth tutorial, it's everything a woman needs to know to look her best.
I NEVER review books. EVER. But the complete lack of reviews on this invaluable book amaze me. If you care at all how you look you really need to buy this book. This is the best tool in my beauty arsenal.
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151 of 168 people found the following review helpful
5.0 out of 5 stars Amazing August 25, 2012
Format:Hardcover|Verified Purchase
Let me start by saying, I read A LOT of beauty books and this is by far the best compilation of information I've ever seen in one place. What I love about this book:

The author clearly defines what she means by "expensive". I met a woman the other day who was a wonderful person and I enjoyed talking with her, but the entire time I was distracted by her bright bright school bus yellow blond hair. Sometimes our efforts to look beautiful can do more harm than good and it can be hard to know the difference. This book helps you with that and warns repeatedly against the dangers of "over doing it".

It's not a cookie cutter "Here's how you too can look just like me!" type of beauty book. (I HATE those.) There is a break down of different celebrity style categories: Park Avenue Pretty, Hollywood Boho, Glam Globe-Trotter, and Modern Movie Star. You can pick the style or combination that best fits you and there are suggestions for how all of the advice can be applied to the various styles.

The author tells you what it is celebrities do to get a certain look. Most of the time this is not practical for us mere mortals either with time or money. Gweneth Paltrow's beautiful hair color for example (which is what I think the woman mentioned above was shooting for) is a huge investment of both and is therefor not too practical for most of us. If you really want to make the sacrifice to have that hair the book can help you out, but mostly I just liked knowing exactly what celebrities do to look so good because next time I envy something (like Gweneth Paltrow's hair) I don't have to wonder why I can never get mine to look that way. Instead I can say to myself, I can have it if I really want it, but it's not worth it.

There is advice for every budget.
Read more ›
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41 of 47 people found the following review helpful
3.0 out of 5 stars I'll sum it up for you. November 11, 2012
Format:Kindle Edition|Verified Purchase
I liked this book, but it seemed like it was rushed towards the end and I was actually surprised it was so short. If you are a novice to advice and beauty, I do think it would be helpful. If not, I'll sum up her points for you:

Overly bleached/processed/single processed hair looks bad - natural hair/balayge highlights look good
Split ends/frizziness/unkemptness (come on ladies, you know when your hair looks bad) is bad - blown out hair looks good (points for advising to get a medium barrel round boar bristle brush and to practice at-home blow drying)
Overdone, Kardashian makeup looks cheap - understated makeup looks good (points for blending techniques using the blender egg)
Overdoing peels/teeth bleaching/injections and fillers is bad, a perfect balance is good

Couture head to toe - cheap, mixing with cheaper neutrals is lux.

Basically, if you want to visualize the style advice I'd point you in the direction of Burberry advertisements, and inject your own cheaper version of the components. I think they call that Banana Republic though.

-stars for personal taste of the author trumping your own individual style. I happen to like bright colors.
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104 of 131 people found the following review helpful
3.0 out of 5 stars Aimed more for the beauty novice September 1, 2012
Format:Hardcover|Verified Purchase
I'd give this a 3.5 if I could. As a true connoisseur of all things beauty for 31 of my 44 years, I was excited about this book. Certainly Andrea was going to let me in on some invaluable advice that I had not already gleaned from countless articles, blogs, websites, books, etc. I wish I would have had the book in my early years as I felt the advice was more for someone who either hasn't been around long or just hasn't been paying attention during the last couple of decades. It's not that her advice, tips or tricks weren't helpful, but I had already heard of most of them. I read the book in two evenings and did make some notes on products I would like to try. I think the section on hairstyles is great for someone who needs a new look, but I really don't know many women not wearing one of those styles already. The section on beauty resources and references is quite good, but for some reason, she did not include which I have found to be one of the best sites for comparing beauty products. I would recommend this book for those starting to experiment with their looks, makeup, etc.
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18 of 21 people found the following review helpful
1.0 out of 5 stars Incredibly disappointing November 29, 2012
By mk
Format:Kindle Edition
I was so excited to read this book but it was horrible. There was nothing in it that was even sslightly useful. Everything thing in this book I've seen or read a million times. It's common sense. The same basic topics you read about in magazines.
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Most Recent Customer Reviews
5.0 out of 5 stars Loved it
LOVED this book. I needed some style tips as my body/outlook changed after my two children. Her tips are excellent and the entire read is informative and entertaining. Read more
Published 1 day ago by Kaylan Brett
5.0 out of 5 stars This is A Beauty Bible that will change your life
I am not even going to lie this book is sitting on my coffee table and it helps me make pretty big decisions for my closet and daily style- I was able to not only get tips on what... Read more
Published 8 days ago by Desire' Falk
4.0 out of 5 stars good book
Good book. Purchased for my daughter and she really enjoyed it. lots of great tips. Some of the recommended products are a little expensive but last for a long time, so over all... Read more
Published 1 month ago by vickie
5.0 out of 5 stars My go to book
This book is great! Written by a knowledgeable person in the field of beauty. She has so much great info on websites and vendors in the field. Read more
Published 1 month ago by queenj
5.0 out of 5 stars Just what is needed to look great on a budget
Andrea tells us how not to be fooled by fancy advertising and how to select the best product or look for the best price.
Published 1 month ago by Bonnie Bamburg
5.0 out of 5 stars Great resource for gorgeous, successful women.
An entertaining and informative read covering the most important tips of tricks of the beauty industry for your consideration. Read more
Published 1 month ago by karina
4.0 out of 5 stars Somewhat self explanatory
I bought this book per a recommendation from a youtube review. The book is good, well written, and has good graphics. Read more
Published 2 months ago by Heathermdavis
2.0 out of 5 stars If you're looking for fashion tips, don't look here
In "How to Look Expensive," Andrea Pomerantz Lustig offers 197 pages of grooming and makeup tips, and just 4 pages of fashion tips.
Published 2 months ago by Bloggerista
1.0 out of 5 stars skip it...Google it instead
Really thought it would have more information because of the title. Not impressed. Doesn't have some cheats but mostly nothing you don't already do.
Published 3 months ago by Sandra
2.0 out of 5 stars Good in theory
All these books have tips but finding the stuff is what eludes me. Stores here are schizophrenic in organization and scarce in quality basics. Read more
Published 3 months ago by CC_dm
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More About the Author

Andrea Pomerantz Lustig is known around the offices of Glamour as the "Beauty Sleuth," thanks to the wildly popular beauty advice column and articles she wrote for the magazine for the last decade, as well as her BlackBerry bursting with the hottest beauty pros. She started's beauty blog and is cherished by Glamour readers for her fresh, original beauty tips, ideas, and solutions. Prior to becoming a contributing editor at Glamour, she was pioneer editor in chief at, and before that spent ten years as beauty and fitness director at Cosmopolitan. She regularly appears in the national media, on shows including The Early Show, Good Morning America, Today, Oprah, and Entertainment Tonight. Her beauty tips have appeared in Glamour, the New York Times, Women's Daily, Allure, and bloggers share her tips with their audiences regularly. A graduate of the University of Pennsylvania, she lives in New York City with her husband and three children.


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