How to Make It Big in the Seminar Business [Paperback]

Paul Karasik (Author)

Book Description

ISBN-10: 0070341206 | ISBN-13: 978-0070341203 | Publication Date: December 1, 1995

This text features practical techniques for turning a hobby or skill into a profitable seminar. It gives seminar leaders the methods they need to accurately measure total performance, and techniques for implementing low-risk, high-profit marketing strategies.

Editorial Reviews

From the Back Cover

Make big money speaking!

The complete guide to earning money doing what you love

Have you ever made a killing in the stock market? Are you a home improvement expert? Does scrapbooking make you tick? Whatever your skill or interest, you can bet on one thing: There's an unexploited market out there waiting to learn what you know. In How to Make it Big in the Seminar Business, a successful industry insider tells you everything you need to know about organizing, launching, and running your own seminars and workshops. Not only will you earn extra income, you'll also enjoy the personal satisfaction of enlightening and enriching the lives of others.

Seminars are among the hottest businesses today. This fully updated guide provides valuable tips on:

• Financing, scheduling, and delivering your seminar
• Evaluating your program's success, locally and nationally
• Employing the latest technologies for low-risk marketing
• Using the Internet for cost-effective seminar presentation
• Soliciting and using audience feedback to improve your delivery

Full of insight you'll find nowhere else, How to Make it Big in the Seminar Business includes an expanded directory of companies that can help you take active steps in launching your own seminar. You already have talent and passion. Now, reap the rewards of sharing them with others.

--This text refers to an alternate Paperback edition.

About the Author

Paul Karasik (San Diego, CA) is a noted sales and management consultant and founder of the American Seminar Leaders Association.

--This text refers to an alternate Paperback edition.

Product Details

• Paperback: 252 pages
• Publisher: McGraw-Hill (December 1, 1995)
• Language: English
• ISBN-10: 0070341206
• ISBN-13: 978-0070341203
• Product Dimensions: 8.7 x 5.9 x 0.6 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 4.7 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,420,306 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

121 of 122 people found the following review helpful:

3.0 out of 5 stars It's OK, But..., November 24, 2000

By 

Michael Wyland "Nonprofit Consultant" (Sioux Falls, SD United States) - See all my reviews
(REAL NAME)   

This review is from: How to Make It Big in the Seminar Business (Paperback)

This book is a good, though only partial, treatment of the subject of developing a seminar business from scratch. It's actually better at teaching you how to promote yourself as a trainer or seminar leader than it is at showing you how to build a business. It's "you can do it, too!" approach is empowering but woefully incomplete.

Seminar leadership is a viable business in itself, as well as a component of any subject matter expert's business. There is tremendous potential in establishing onself as an expert and selling that expertise though seminars, including "backroom sales" of books, videos, audiotapes, and related products. Seminar attendees, book readers, etc., are also a potential audience for private consulting assignments. The ability and drive to leverage one body of knowledge into multiple formats and venues is central to this book's purpose.

After reading the book and listening to the companion audiotapes (sold separately), I attended a two-day "Seminar Leaders University" hosted by the American Seminar Leaders Association (ASLA), founded by the author and subsequently sold by him. I hold their "Certified Seminar Leader" (CSL) designation. However, none of these three resources addressed the *economics* of the seminar business or prepared me for the business of the seminar business.

Begin with this book, and follow up with Howard Shenson's books, epecially "How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences," for the dollars and cents of marketing, testing, and delivering successful seminars.

"How to Make it Big" should whet your appetite for more substantial fare to complement its enthusiasm and introduction to the subject.

24 of 29 people found the following review helpful:

5.0 out of 5 stars Wonderful way to learn more about how to get started!, September 10, 1999

By A Customer

This review is from: How to Make It Big in the Seminar Business (Paperback)

This book was really helpful to me. It contained information on everything from what to do with the initial idea of a seminar business, to how to write a great seminar brochure, to marketing techniques. Overall, I'd HIGHLY recommend it to others interested in making money in the seminar business.

Also, a good selling point is the listing of names, addresses, and numbers for people in the business, contacts, good seminar locations, etc. Very worthwhile investment!

6 of 7 people found the following review helpful:

5.0 out of 5 stars EXCELLENT, May 2, 2008

By 

Letty (TX) - See all my reviews

Amazon Verified Purchase

This review is from: How to Make it Big in the Seminar Business (Paperback)

Excellent resource. This book is a goldmine of information. Sometimes you buy a book and it has OK info, you read it and it helps you understand something a little bit more. Well this book is the whole enchilada, it really taught me about a seminar business. I bought 3 books, but only really needed this one.