A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words -- consultants need help! That's why How to Make It Big as a Consultant keeps selling and selling. Written by a veteran consultant (with hundreds of consulting engagements to his credit), this up-close-and-personal guide is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career.
Completely updated, the third edition includes new chapters on how to do effective research, and how the Internet can provide a multitude of business opportunities. All the basics that make this book a favorite are still included, such as how to:
Understand what clients think they need (and analyze if it's what they really need) -- Market the business -- both directly and indirectly -- Create the structure for an assignment (proposals, pricing, contracts, scheduling) -- Solve clients' problems (using the Harvard Case Study Method) -- Structure and run the business (all the legal, tax, and insurance issues) -- Grow and evolve to become an outstanding consultant -- one that clients turn to again and again.
