How to Make Hot Cold Calls: Your Calling Card to Personal Success [Paperback]

Steven J. Schwartz (Author)

Product Details

• Paperback: 145 pages
• Publisher: Stoddart Pub (September 1997)
• Language: English
• ISBN-10: 0773758577
• ISBN-13: 978-0773758575
• Product Dimensions: 8.3 x 5.4 x 0.6 inches
• Shipping Weight: 0.8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,294,904 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

44 of 44 people found the following review helpful:

5.0 out of 5 stars Your dreams are just a phone call away!, December 22, 1999

By 

Ms Doris Fulton (Toronto, Canada) - See all my reviews

This review is from: How to Make Hot Cold Calls: Your Calling Card to Personal Success (Paperback)

Steven Schwartz provides us with a systematic, winning approach to making those most difficult of phone calls, the dreaded "cold call". Based on our continuous use of his approach, I can say without hestitation, IT REALLY WORKS!

Schwartz's approach is smart and easy to follow. He breaks down the challenge by teaching us how to face and overcome our fears, efficiently organize our call lists, and script our calls for delivery with passion and conviction. He even shows us how to analyse our results for continuous improvement.

There are lots of clever tips and useful examples. The book can be read in an evening and put into good use the next day. A "must" read for everyone who wants to move their "cold" calls into a warm, welcoming world of unlimited opportunities.

53 of 55 people found the following review helpful:

5.0 out of 5 stars Hot Calls...Not Cold Sweat, December 10, 1999

By 

Robert Brickman - See all my reviews

This review is from: How to Make Hot Cold Calls: Your Calling Card to Personal Success (Paperback)

With "How To Make Hot Calls", Steven J. Schwartz has done the near-impossible. He has taken the third most stress-provoking life event (behind public speaking and diapering an infant) and transformed it into one of the most powerful assets I have in my business life.

When I was referred to Schwartz's book, I was concerned that I'd be cluttering my bookshelf with another facile, indulgent self-help guide from a slick motivational speaker with limited business experience and a juvenile sense of humor.

This book is different. Unlike other books of this type, Schwartz uses an engaging combination of anecdotes, real-life business examples and highly effective exercises to convey his concepts. He speaks to the reader in plain language and provides many opportunities to reinforce the skills being taught.

Schwartz's ideas are simple, infectious and have resulted in my being much more effective and at ease in reaching my clients and managing my relationships with them. This book would be invaluable to anyone who is in consultative sales, marketing or professional services.

I heartily recommend this book to anyone who, like me, was intimidated by the prospect of calling new business contacts. Without meaning to sound hyperbolic, this could be the best investment you'll ever make in a skill you'll use for the rest of your working life.