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“Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.”
–Scott Monty, Global Digital Communications, Ford Motor Company
“If you simply slap a few tools like Twitter and Facebook onto your existing marketing, you are not engaging. Social media are more than tools. But if you change your mindset, you can make money. This book is packed with information to show you how.”
–David Meerman Scott, bestselling author, The New Rules of Marketing, and coauthor, Marketing Lessons from the Grateful Dead
“This book is not a self-help guide to instant riches but offers a variety of strategies and quick tips to the experienced marketer in an entertaining and light tone. Callout boxes showcase key ideas. Although not a textbook, it would be an excellent choice to complement readings in marketing courses.”
Want to earn big profits from social media?
Now, there’s an authoritative, up-to-the-minute resource you can trust–and use.
This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.
Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now.
Big ideas and immediate action steps:
How to set up a social media campaign for success
...and how to get a positive return on your investment
How to profit from YouTube, LinkedIn, Facebook, and Twitter
…and go way beyond them
Why your first social media campaign failed
…and what to do differently next time
What to measure, how to measure it
…and how to act on what you learn
A very handy book which will definitely help you improve your social media marketing.
Its tone is much more genteel than other books on the subject and while it covers all the bases, some of its information is already a bit out of date.
I recommend this book to anyone seeking to understand social media and how to leverage it in their business.
This book might help the business owners to learn about social marketing. Title of this book is misleading, it doesn't tell you how to earn or make money at all, all it tells is... Read morePublished 5 months ago by V. Lomayev
I had to read this book for a marketing class but ended up keeping it for my personal book collection. Read morePublished 7 months ago by Kady
The book How to Make Money with Social Media by Turner and Shah is a must read before launching any social media marketing campaign. Read morePublished 16 months ago by Social Media Student
How To Make Money with Social Media by Jamie Turner and Dr. Reshma Shah is a great guide for people (especially companies that focus on physical products) to get a solid plan down... Read morePublished 16 months ago by Matthew Burke
Most modern marketing managers will know a lot of the information doled out in this book but not all of it. Read morePublished 16 months ago by Carol Toscano
Aside from making money with social media the authors have given readers a guide on how to build successful social media campaigns. Read more
I have been reading lots of books on social media. Half of the pages in the books get wasted telling the importance of Social Media and its future. Read morePublished on February 1, 2012 by Prabhu Ram
>>>..."Insiders's Social Media Growth Guide" is an In-The-Trenches Guide for Serious Business & Profit Builders that has the results of Expert's who have developed money-making &... Read morePublished on October 29, 2011 by Michael GreenGold
If you don't know what a blog, twitter, facebook is, then this book might be somewhat helpful. Besides social media aspects, it covers marketing. Read morePublished on August 24, 2011 by alexthunder