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How to Make Money in Stocks: A Winning System in Good Times and Bad, Fourth Edition Paperback – May 18, 2009

4.3 out of 5 stars 355 customer reviews

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Editorial Reviews

Review

PUBLICITY CONFIRMATIONS (as of 6/17/09) 6/17/09, Newsmax.com, NATIONAL Online, Feature and Interview 6/15/09, Marketwatch.com, NATIONAL Online, Interview 6/15/09, Radio America, NATIONAL Radio, Interview 6/15/09, WBBM, Boston Radio, Interview 3-11 Education 20090617

About the Author

William J. O'Neil is the founder and chairman of Investor's Business Daily. He also founded William O'Neil + Company, a leader in equity market information and data research for more than 400 major institutional money managers worldwide.
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Product Details

  • Paperback: 464 pages
  • Publisher: McGraw-Hill Education; 4 edition (June 8, 2009)
  • Language: English
  • ISBN-10: 0071614133
  • ISBN-13: 978-0071614139
  • Product Dimensions: 6 x 1.1 x 9 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (355 customer reviews)
  • Amazon Best Sellers Rank: #3,063 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
William O'Neil the author has just published his magnum opus and its a wonderful book to show the small investor how to attain wealth in an effective and systematic fashion.

This book is a guide to understand how the Stock Market really works. William O'Neil perfected his CAN-SLIM method in the 1960's to make himself a multi-millionaire. He felt that his investment system was something most people could learn so he launched a newspaper in 1984 called Investment Business Daily (IBD) to teach small investors how to invest well and increase their net worth significantly.

During the go-go Bull market years of the 1990's IBD reached a subscription level of over 300,000 subscribers and competed head-on the the venerable and established Wall Street Journal (WSJ). I am convinced IBD is the superior newspaper because it specifically teaches the small investor how to outperform Mutual Funds by using the small investor's main advantage - the ability to get in and out of the market quickly. This advantage when properly used allows the small investor to avoid the major damage of a huge Bear market downturn such as in the case of 2001-2002 and also in 2008. Mutual Funds being so heavily invested with billions of dollars of stocks are not so nimble; consequently they usually take heavy losses during large market downturns such as in 2008.

His system is called CAN-SLIM. It is a complex set of rules; so allow yourself two years to learn the basics. You will have to master the reading of technical charts and understand fundamentals of various companies.
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Format: Paperback Verified Purchase
A comprehensive (and demonstraby successful) investment approach - beyond mere stock screening, June 13, 2009
By William L. Lyman "FreeMarket" (ATLANTA, GA USA) - See all my reviews
(REAL NAME)
The CANSLIM stock investing methodology outlined in "How to Make Money in Stocks" is a time tested method that incorporates how the equity (stock) market(s) really work - for the passive, minority, outside investor. It is a 80/20 approach (with William O'Neil's approach, proprietary metrics and tools you can achieve 80% of the success with 20% of the effort) and explicitly rides the coattails of the market (read and react - don't fight/argue with the market). This system *IS* designed for the individual investor and small professional investor - I'm not sure it would scale for $250 million portfolios and above (but I'm not sure that it wouldn't either).

CANSLIM is part fundamental (here earnings growth is the primary focus), part structural, part timing/technical and part money/risk management (this part is **crucial** to investment success). The vast amount of other investing books will typically provide only a screening/selection approach, but "How to Make Money in Stocks" provides a comprehensive investment approach including stock selection, portfolio composition, selling criteria and money/risk management.

In short - buy stocks that have a reason to go up (a new product/management catalyst, a leading stock in one of the top 20% of the 196 IBD industry groups, strong earnings growth (>25%), solid Return on Equity (> 17%), reasonable leverage, etc.
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Format: Paperback
I read this book about 10 years ago and generally gained a greater appreciation for buying healthy stocks. Make no mistake - this is a momentum strategy. But O'Neil has created a very specific formula and process for his style of momentum investing. I also learned a lot about technical analysis and some of the other elements that affect stock movements (sentiment, market psychology, etc.). And O'Neil spends a good deal of time telling you how to sell a stock, whether at a profit or a loss. I think this is perhaps the hardest part of investing, but after reading this book, you should have no excuse for letting a huge gain slip away or digging a huge hole for yourself. Above all, the book provides dozens of examples to support many of the techniques advocated in the book. One gripe I have is that when it comes to finding certain patterns in charts (head and shoulders, cup with handle, etc.), beauty can be in the eye of the investor - I wasn't always comfortable with what qualified as an acceptable pattern, and, of course, these "iffy" charts all demonstrate money-making stocks AFTER the fact. I also believe that there are other investment approaches that can yield good results, especially in a trending market like we have found ourselves in more recently. But on the whole, this book provides a wealth of information in a concise, well-supported manner. It definitely belongs in your investment library. A bonus is that the newspaper O'Neil founded, Investor's Business Daily, can provide an ongoing educational follow up to the book, so the approach you learn in the book will never become outdated. I read it regularly.
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