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They do an excellent job of walking you through the entire process, step-by-step and having lots of fun along the way.
The Schepps' book sounds good and often times they state that more detail will follow a particular topic or suggestion but nothing of substance ever follows.
Brad and Debra have done an excellent job highlighting real-world stories of how individuals and companies have used YouTube to generate revenue.
7/14: After reading a dud of a book called Youtube for Business, I proceeded with How to Make Money with YouTube which turned out to be another... Read more
Grat book, easy to read & has all the info you need to know.
Great tool for any Business. Highly recommend!
Unfortunately for these authors, I read this book after reading Alan Lastufka's and Michael Dean's "YouTube: An Insiders Guide to Climbing the Charts. Read morePublished on October 8, 2012 by Amazon Customer
Two stars because I bought it used w/a 2009 publish date-don't know if an updated version has more to it-I found it to be a homogenized narrative that used the same repetitive... Read morePublished on June 18, 2011 by InfO-Pimp
As a contributor to this book I am inclined to give a great review but in order to be totally transparent, I will explain why I think it is such a good book. Read morePublished on June 6, 2010 by David Mullings
The many real-world examples of the successful use of YouTube for marketing were the highlights of this book. Read morePublished on April 20, 2010 by Veronica Robbins