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How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site Paperback – May 14, 2009
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There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register more than 50 million views per video. And while many Americans know how to use YouTube to share videos with family and friends very few understand how to harness the power of YouTube to earn money, market yourself, connect with customers, and grow your business.
The secrets of how to capitalize on the world's most popular video-sharing website is now shared in a new book, How to Make Money with YouTube by Brad and Debra Schepp.
One of the most valuable features of How To Make Money With YouTube are real-life success stories from video marketers who used the site to promote products and services.
One of my clients, Mr. Duey, a rapping school teacher who uses rap music to teach kids math, science and history, is also featured in the book. His video, "Mr. Duey Fractions" is featured on Teacher Tube which is like YouTube but it's for teachers, parents and students. The "Fractions" video is now one of the top ten all time most viewed videos on TeacherTube with 540,000 views. The exposure has led to CD sales, media coverage and other exciting opportunities for Kaas Records and Mr. Duey.
Another method mentioned in the book is the use of video book trailers as part of a book marketing campaign and to obtain book publicity. A book trailer is like a movie trailer in that it allows someone to preview a book. A video book trailer brings the book to life and gives the potential reader a sneak peak at the contents of the book.Read more ›
It gets 3 stars for being a very organized, well laid out text...but loses my favor in lack of fully delivering on the promise in the title.
It just doesn't stay focused on the "...earn cash, market yourself, reach your customers, and grow your business..." enough in my opinion.
Whether you plan to use YouTube for fun or profit, this book is a MUST HAVE! You will meet others who have already begun their journey and who share success stories and what to do and what not to do, so you can avoid the common pitfalls. In order to make money, you will need to do more than just film a short video and upload it to YouTube and this book provides the perfect road map to your success.
One of the first things you'll need to do is figure out what type of video you want to make and then come up with a storyline. Should you use YouTube to publicize your resume or for college admission essay? The answers are in the book. Learn how to research the marketplace and set goals for yourself. There is a very good section that describes the options available for video editing, which is very important.
Want to know which type of video will work best and how to track statistics? You will learn all about the free tools available and how the YouTube Community can help. Learn about YouTube's partner program that is pretty much a mystery, but if you hit the big-time, it is definitely something you want to be a part of.
Ever heard of the terms "Seeding" and "Fueling?" They are very important and you will learn exactly how to do both and hopefully, make your video go viral.
As we all know, YouTube is not the only game in town, but definitely the main attraction. Brad and Deb walk you through many of the other video-sharing sites that are available and discuss the pros and cons of each.Read more ›
Frankly, I was a scared of YouTube, but after reading this book, I realize that with just a little bit of preparation, you can make things go a long way for you on YouTube!
Most Recent Customer Reviews
7/14: After reading a dud of a book called Youtube for Business, I proceeded with How to Make Money with YouTube which turned out to be another... Read more
Grat book, easy to read & has all the info you need to know.
Great tool for any Business. Highly recommend!
Unfortunately for these authors, I read this book after reading Alan Lastufka's and Michael Dean's "YouTube: An Insiders Guide to Climbing the Charts. Read morePublished on October 8, 2012 by Amazon Customer
Two stars because I bought it used w/a 2009 publish date-don't know if an updated version has more to it-I found it to be a homogenized narrative that used the same repetitive... Read morePublished on June 18, 2011 by InfO-Pimp
I loved how easy this book was to read. The author clearly lays out the information, telling you what you need to know, and then moves on to the next topic. Read morePublished on March 1, 2011 by Jeff Aski
As a contributor to this book I am inclined to give a great review but in order to be totally transparent, I will explain why I think it is such a good book. Read morePublished on June 6, 2010 by David Mullings
The many real-world examples of the successful use of YouTube for marketing were the highlights of this book. Read morePublished on April 20, 2010 by Veronica Robbins