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How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site Paperback – April 23, 2009


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How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business on the World's Most Popular Video-Sharing Site + YouTube: An Insider's Guide to Climbing the Charts + How to Shoot Video That Doesn't Suck: Advice to Make Any Amateur Look Like a Pro
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Product Details

  • Series: How to Make . . .
  • Paperback: 240 pages
  • Publisher: McGraw-Hill; 1 edition (April 23, 2009)
  • Language: English
  • ISBN-10: 0071621369
  • ISBN-13: 978-0071621366
  • Product Dimensions: 0.8 x 5.8 x 8.8 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #587,953 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Brad Schepp and Debra Schepp are the authors of 16 books, including eBay PowerSeller Secrets. Their work has been featured in Newsweek, Life, and the Chicago Tribune.

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Customer Reviews

I loved how easy this book was to read.
Jeff Aski
You will meet others who have already begun their journey and who share success stories and what to do and what not to do, so you can avoid the common pitfalls.
Stephanie Inge
Brad and Debra have done an excellent job highlighting real-world stories of how individuals and companies have used YouTube to generate revenue.
David Mullings

Most Helpful Customer Reviews

10 of 10 people found the following review helpful By R. Scott Lorenz on July 2, 2009
Format: Paperback
In the history of commerce the hottest marketing spots are the locations where the most people can be found, whether it's the town square, bazaar, train station, airport, MySpace, YouTube or Twitter.

There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register more than 50 million views per video. And while many Americans know how to use YouTube to share videos with family and friends very few understand how to harness the power of YouTube to earn money, market yourself, connect with customers, and grow your business.

The secrets of how to capitalize on the world's most popular video-sharing website is now shared in a new book, How to Make Money with YouTube by Brad and Debra Schepp.

One of the most valuable features of How To Make Money With YouTube are real-life success stories from video marketers who used the site to promote products and services.

One of my clients, Mr. Duey, a rapping school teacher who uses rap music to teach kids math, science and history, is also featured in the book. His video, "Mr. Duey Fractions" is featured on Teacher Tube which is like YouTube but it's for teachers, parents and students. The "Fractions" video is now one of the top ten all time most viewed videos on TeacherTube with 540,000 views. The exposure has led to CD sales, media coverage and other exciting opportunities for Kaas Records and Mr. Duey.

Another method mentioned in the book is the use of video book trailers as part of a book marketing campaign and to obtain book publicity. A book trailer is like a movie trailer in that it allows someone to preview a book. A video book trailer brings the book to life and gives the potential reader a sneak peak at the contents of the book.
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9 of 11 people found the following review helpful By Joseph Ratliff VINE VOICE on January 6, 2010
Format: Paperback
Personally, I was left with a feeling of "Ok, now what?" after reading this book.

It gets 3 stars for being a very organized, well laid out text...but loses my favor in lack of fully delivering on the promise in the title.

It just doesn't stay focused on the "...earn cash, market yourself, reach your customers, and grow your business..." enough in my opinion.
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4 of 4 people found the following review helpful By Jeff Aski on March 1, 2011
Format: Paperback Verified Purchase
I loved how easy this book was to read. The author clearly lays out the information, telling you what you need to know, and then moves on to the next topic. I read this book from cover to cover in a day and will hold onto if for reference.

It opened my eyes to the potential of YOUTUBE. I think this is where we will start to see indie filmmakers migrate to, if they aren't there already.

It's only a matter of time until YOUTUBE or a thing like it complete replaces traditional TV.
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10 of 13 people found the following review helpful By Stephanie Inge on June 17, 2009
Format: Paperback
The essential guide for anyone who is contemplating marketing on YouTube. Brad and Deb Schepp walk you through the entire process and along the way, you will meet many interesting people, who are making money on YouTube.

Whether you plan to use YouTube for fun or profit, this book is a MUST HAVE! You will meet others who have already begun their journey and who share success stories and what to do and what not to do, so you can avoid the common pitfalls. In order to make money, you will need to do more than just film a short video and upload it to YouTube and this book provides the perfect road map to your success.

One of the first things you'll need to do is figure out what type of video you want to make and then come up with a storyline. Should you use YouTube to publicize your resume or for college admission essay? The answers are in the book. Learn how to research the marketplace and set goals for yourself. There is a very good section that describes the options available for video editing, which is very important.

Want to know which type of video will work best and how to track statistics? You will learn all about the free tools available and how the YouTube Community can help. Learn about YouTube's partner program that is pretty much a mystery, but if you hit the big-time, it is definitely something you want to be a part of.

Ever heard of the terms "Seeding" and "Fueling?" They are very important and you will learn exactly how to do both and hopefully, make your video go viral.

As we all know, YouTube is not the only game in town, but definitely the main attraction. Brad and Deb walk you through many of the other video-sharing sites that are available and discuss the pros and cons of each.
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2 of 2 people found the following review helpful By Author of Hidden Credit Repair Secrets on November 18, 2010
Format: Paperback Verified Purchase
Out of seven chapters of this book, I thought that it was worth every penny that I paid for it. It starts out with a little history of You Tube and success stories. Then it gradually builds to how to create a video and promote it. The promotion chapter is the best because it really goes into detail on how to promote your video. There was only one thing I felt that the book lacked. When the book talked about certain features, like You Tube's community and annotations. I think the author should have given more direction on how used and find these features on You Tube. Besides that, I give the book an (A).
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2 of 2 people found the following review helpful By jozjozjoz on September 17, 2009
Format: Paperback
It's easy to get lost within a large online community like YouTube, so Brad and Deb Shepp do a great job of holding your hand through the process of how you can make YouTube work for you. If you're not sure of where to get started, or if you want to hear how others have done it, this book cites real examples of what can been done with the world's most popular video-sharing site.

Frankly, I was a scared of YouTube, but after reading this book, I realize that with just a little bit of preparation, you can make things go a long way for you on YouTube!
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