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How to Make Money with Your Blog: The Ultimate Reference Guide for Building, Optimizing, and Monetizing Your Blog 1st Edition

11 customer reviews
ISBN-13: 978-0071508575
ISBN-10: 0071508570
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Editorial Reviews

About the Author

Duane Forrester has more than six years experience as an in-house search marketer.

Gavin Powell is an experienced computer technical writer.

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Product Details

  • Series: How to Make . . .
  • Paperback: 256 pages
  • Publisher: McGraw-Hill Education; 1 edition (December 17, 2007)
  • Language: English
  • ISBN-10: 0071508570
  • ISBN-13: 978-0071508575
  • Product Dimensions: 5.9 x 0.6 x 8.9 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,529,183 in Books (See Top 100 in Books)

More About the Author

I am an in-house online and search marketing expert, working with Microsoft. Formerly, I sat on the Board of Directors with www.SEMPO.org (Search Engine Marketers Professional Organization) and can sometimes be found at my blog (www.duaneforrester.com) where I speak about online marketing and monetizing websites. My first book is How To Make Money With Your Blog.

I started my marketing career with Caesar's Palace Casinos back in 1995. Thus my background includes PR, tv advertising, promotions management, direct mail marketing and all the usual off-line tactics.

Following that, I moved into online marketing with a small content publisher that later grew to employ almost 200 people in 3 different countries. During that time, I learned email marketing, search engine optimization, paid search marketing and more.

With the advent of social media marketing, my current role allows me to delve deeply into internal programs to see how best to work across programs to improve my main focal area - seo.

I run my own websites as a sideline, which are monetized, of course. I do get an actual cheque every month from Google as I participate in their Adsense program and my sites generate enough conversions each month to get a cheque sent my way. (think 4 figures a month) All of that experience is what I pour into my books. I know these techniques work because I use it myself on my own websites.

Otherwise, I have 2 dogs and love to ride around the Pacific Northwest on my motorcycle.


Customer Reviews

Most Helpful Customer Reviews

Format: Paperback
This is a book I recommend anyone interested in Internet marketing read and study. I liked it overall. But I didn't like the title to the book because it gives the consumer the idea that there is real money to be made blogging. At page 88 the author finally acknowledges that bloggers should not expect to earn anything more than modest amounts of revenue each month. And modest means minimal! The book has the following chapters:

1. Quick starts: Top 10 lists
2. Blogs and search optimization (SEO)
3. Generating revenue with your blog
4. Managing your blog
5. Extras and inspiration

This book attemps to cover all aspects of successful blogging. It introduces the reader to Blogger and Wordpress, which are the two main free blog-hosting services online. It also covers the various hosting options and what to look for in a host. I have blogs at both Blogger and Wordpress, and I think they are wonderful hosting services. This book also covers how to create, maintain and promote a blog.

According to the authors you can monetize your blog with either contextual ads, ad networks, or affiliate programs. Of course, it takes a very popular blog (one with lots of traffic) for much money to be made from any of these sources. And if you have a blog that is that successful, then you'd be better off selling your own products and services where you make all the money instead of collecting a wimpy commission.

This book covers how to use your blog to self promote and gain credibility in your field. Your blog will help you funnel prospects and paying customers to your real Web site where you sell what you do for a living. Basically, blogs are great public relations and publicity tools for you to use in marketing your products and services.
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15 of 15 people found the following review helpful By Jerry Saperstein HALL OF FAMETOP 1000 REVIEWERVINE VOICE on June 9, 2008
Format: Paperback
The authors devote one chapter to "Generating Revenue With Your Blog" - and, frankly, it doesn't tell you anything you can't learn on the web. In fact, the authors refer the reader to many web sources for what they repeat in the book.

There really isn't much substance to this book. It is moderately well written, but offers no new or rare insights.

It might be usable for someone who doesn't use the web much or isn't a very good researcher and who can't find information on blogs on the web. In short, it's a simple guide and nothing more, with much of the information coming directly from web sources, which the authors are honest enough to credit.

But be aware that none of the subjects covered are treated in any depth. The part about "search enhine optimization" is laughably incomplete and amateurish.

The book simply doesn't live up to the promise of its title.

Jerry
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7 of 7 people found the following review helpful By JO on March 15, 2009
Format: Paperback
This book has some good information in it, but the good stuff is overshadowed by how poorly it is written. There are misspellings, conflicting information, switching between first and third person, screenshots that are unreadable & references to wrong diagrams. As another reviewer mentioned, it seems like the authors were more about promoting their own blogs & websites rather than offering measurable amounts of useful information. The most useful section of the book is actually a series of tips written by a blogger that the authors copied and included in the book (with full credit given to the original author). There is some decent information in the book, but I had much higher expectations from the title. This is a good book to check out at the library, but I wouldn't buy it.
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3 of 3 people found the following review helpful By Damien Patronix on September 28, 2008
Format: Paperback
I just didn't find this book very useful or relevant. For a book written this recently, I don't think they covered things like wordpress well enough and they seemed to be really scarce when it came to the resources available out there.

Also, they talk about themselves way too much and you get a feel they are trying to advertise their own blogs way too much and that this book was just another way for them to monetize their own blog as opposed to helping others.
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2 of 2 people found the following review helpful By Richard Price on December 12, 2008
Format: Paperback
I don't know html, php, or any of the other languages used to develop websites. But I was able to get enough info out of this book to take me to a higher level. The best feature this book has to offer, in my opinion, is references to lots of other sources. I highly recommend this book if you are a beginner.
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1 of 1 people found the following review helpful By Lisa D. Brugger on March 29, 2009
Format: Paperback Verified Purchase
I've read his "How to Make Money on MySpace" book and loved it. This book has been equally as good. It is easy to read as well as filled with all sorts of great information. I've just started to get into blogging and read Problogger and this book is a great addition to the process. You will enjoy it!!
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