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6 of 7 people found the following review helpful:
5.0 out of 5 stars get your Fermi on
Great book for learning the famous estimation techniques of intellectual giant Enrico Fermi. An absolute must for anyone trying to impersonate a physicist at cocktail parties.
Published on October 22, 2009 by S. P. Robinson

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12 of 13 people found the following review helpful:
3.0 out of 5 stars Disappointing.
First off let me say that the topics chosen as illustrative examples are hilarious. There is just the right mix of geekiness and human interest. That being said I had hoped to read more about what constitutes a reasonable assumption since I was already competent at dimensional analysis. This book is just a collection of entertaining examples.

In addition the...
Published on November 15, 2009 by Bryan R Taylor


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12 of 13 people found the following review helpful:
3.0 out of 5 stars Disappointing., November 15, 2009
By 
Bryan R Taylor (Castro Valley, CA United States) - See all my reviews
First off let me say that the topics chosen as illustrative examples are hilarious. There is just the right mix of geekiness and human interest. That being said I had hoped to read more about what constitutes a reasonable assumption since I was already competent at dimensional analysis. This book is just a collection of entertaining examples.

In addition the Kindle edition has very poor proofreading. Several words are missing letters and these errors could have been caught simply by running a spelling check. I am disappointed.
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8 of 8 people found the following review helpful:
3.0 out of 5 stars How to: Take a guess, or use common sense!, December 13, 2009
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This review is from: How Many Licks?: Or, How to Estimate Damn Near Anything (Paperback)
I'm not sure what I was expecting when I ordered this book, but I must admit that the clincher (for me, anyway) was the set of example questions listed on the product description - you have to admit, they were funny and intriguing.

Having read the book, I don't think I'm much better at "estimating damn near anything". In the first chapter, the book gives you some advice on how to start addressing a question - any question of approximation - and the rest of the book provides many exercises.

The gist of advice on approximating anything is: take a guess! How many dirt bike racers are in New York? Well, round up the total population of New York, apply exponential notation, decide on a reasonable maximum and minimum possible number of racers, etc.

Of course, there are some questions within the book that require knowledge of specific values, such as the elasticity of rubber, the pull of gravity, and the distance between the Earth and the Moon. For these questions you'll find the values at the back of the book. For other such values in real life just hope you paid attention in school.

There is no secret art in guesstimating anything - either take an educated guess or use some degree of common sense. I was hoping for something new to take away from this book, but found very little.

The sample problems presented in the book are great, though, and it has a very good format.
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6 of 7 people found the following review helpful:
5.0 out of 5 stars get your Fermi on, October 22, 2009
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This review is from: How Many Licks?: Or, How to Estimate Damn Near Anything (Paperback)
Great book for learning the famous estimation techniques of intellectual giant Enrico Fermi. An absolute must for anyone trying to impersonate a physicist at cocktail parties.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars Makes math easy, August 27, 2009
This review is from: How Many Licks?: Or, How to Estimate Damn Near Anything (Paperback)
I really enjoyed how the book made math seem fun by answering silly questions. The author also broke down how to do the calculations and gave you the correct answer (just in case you couldn't get it). This is a must for anyone who likes to solve riddles/problems.
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5.0 out of 5 stars Mathematics Can Still Be Fun, November 22, 2011
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This review is from: How Many Licks?: Or, How to Estimate Damn Near Anything (Paperback)
Mathematical calculations exist everywhere throughout our daily lives, and experiences from adolescence to adulthood mark subconscious, instinctive techniques to crunch and analyze numbers. The perception of mathematics and numbers in society, however, has skewed our desire and willingness to receive information and analyze it in real terms. As a postdoctoral researcher in Chemical Engineering at Michigan University, Dr. Aaron Santos has produced a novel that removes the tiresome, cumbersome, and negative attitude toward mathematics, throwing the reader a plethora of understandable and thought-provoking statistical problems. The inspiration for his work derives from the famous commercial in the 1980's where a cartoon boy asks an owl, "How many licks does it take to get the Tootsie Roll center of a Tootsie Pop?" The answer is comical in the commercial, but in reality, truly how many licks would it take for a child to sit down and attempt? Questions like these may seem nonsensical to the statistical purist, but for the average person, Santos' book shows that you can sit down yourself and enjoy solving application problems - if approached the right way.

Approximation is paramount to the critical thinking of developing children (and elders too!), and Dr. Santos clearly shows that reasoning can be tackled as a "fun game" to play with your mind. Totaling 176 pages, the book focuses upon Enrico Fermi's theoretical approximation through orders of magnitude. This basically means that problems with gigantic scope, such as the number of hair follicles on every citizen of China, can be dwindled down to sensible terms. Santos reminds us that fluid intelligence in a subject is not necessarily required for magnitude problems (although it may help). What is required, however, is the ability to employ simple math, common sense, and back-of-the-envelope guesstimates to find reasonable solutions.

The structure and style of Dr. Santos' novel is straightforward and logical for the 70 mathematical problems. He introduces the question at hand, which are usually entertaining to think about and brings a smile to your face. Next, he references a ballpark estimate that we should anticipate in our final answer, hoping to elicit upper and lower extremes for what a typical reader may generate. Santos challenges readers by his "Ask Yourself This" section of the problem, acting as basic steps to consider and recognize. Some readers will be stumped form the get-go and rely on Santos' steps heavily, while the more academic individual can skip this section and attempt to delve into the problem on their own. Santos also presents a "Helpful Hints" section that derives useful resources from the Internet as well as everyday texts that individuals can read.

After this set-up, the reader is prepared to create a formula, and the author constructs the simplest version of the recipe, outlining variables and defining assumptions to make plugging-in numbers accessible. The author follows this protocol for each and every problem he presents, which is remarkable since the difficulty can progressively fluctuate based on the subject at hand. Nevertheless, every reader can analyze and dissect complicated phenomenon through this book using small steps, assumptions, and ballpark estimates.

To offer perspective into the type of problems Santos is tackling, I would like to present some of my favorite head-scratching questions posed by the author. How much food would Spiderman hero Peter Parker have to eat to produce an equivalent amount of web in a day? How sensitive would a shark's nose have to be in order to detect a drop of blood from one mile away? How many years would it take before the United States finally shares a border with China? How long would it take a monkey on a typewriter to write Hamlet? How many tears would be equivalent to crying in a river? The questions can go on and on if the individual is imaginative enough...

Approximations like these seem unreasonable at first and difficult for average readers, but just use common sense! For the Spiderman problem, hypothesize the average length of one web and calculate that for one mile (reasonable distance for Spiderman to travel in one day), and then convert this web length to food through calculating a web's density, volume, mass and, therefore, pounds. Of course, every estimation problem will force a reader to create his or her list of assumptions, but this is the essence of the book and develops the type of critical thinking that college students, scientists, and other professionals must implement to succeed.

While Santos' book is incredible in scope through its simplicity, I was critical of the fact that he never considered substitute methods for tackling each problem. Each reader views and analyzes their world in different ways, so it would have been entertaining to ponder various solutions based on our approach. The author seemingly presents structure, framework, and assumptions to his problems all on one page, making it appear that this is the "right and only" way to approach the issue. Being a college student, I understand that this is not case, but the everyday reader, especially students who are younger or new to statistics, may be fooled into this mindset. Using approximation is a visceral experience drawn from our experience in everyday life, so it is normal for one student to "underestimate" and the other to "overestimate" a true solution. Santos' standards for assumptions are, indeed, reasonable and natural, but the statistical guru might find fault in his work for being too narrow-minded in the process.

My only other criticism of the book stemmed from the validity of Santos' conclusions. Some of his calculations make sense in a literal numbers sense but hold weaker credibility in reality. There are tons of variables to consider, and clearly the author "dumbs it down" enough through assumption formation. However, I believe that Santos' goal in these calculations is not necessarily to present the "realest" means for calculating natural events but rather to show that it is possible.

There is a joy and admiration toward solving "geeky" everyday problems, and Dr. Santos permeates this feeling throughout his book. There are limitless possibilities for estimation, which is a testament to Santos for appreciating and relishing the opportunity to practice this discipline through his work. I feel obligated to say that all individuals, no matter their profession, intelligence, or age, should always critically attempt to analyze the world around us. It helps in gaining a personal sense of what we want to achieve and how the natural world aids in this understanding. While these tools are not a direct substitute for true academic knowledge and familiarity, being able to estimate is a skill that can extrapolate meaningful data in a short amount of time.

This novel proves that having knowledge and "teaching" knowledge are two entirely distinctive skillsets. Some of the best "experts" in sciences and humanities have extreme difficulty teaching real-world applications toward large lecture classes or one-on-one with students. This does not, in any way, diminish their intellectual capacities or accomplishments... except that they might not be the best professors of their craft. Dr. Santos is a hybrid type of professor, one that incorporates substantial knowledge into a fun approach, translating a student's understanding of a problem. In a society where education sometimes takes a backseat to other aspects of our culture, I applaud the author for showing mathematics in an intellectual, personal pursuit, one that fulfills our own lives.

I give this book a very high recommendation for any reader looking to become more informed in the thrill of crunching everyday numbers to make meaningful conclusions. It encompasses phenomena we constantly wonder about on a daily basis and finds easy solutions in the world around us. Younger students in middle school and high school would definitely benefit more from this book than, say, college graduate students or researchers. Adults and academic professionals should not dismiss this book just because it displays simplicity. This is the type of book every individual wants at their bedside at night before they go to sleep, and buying this book at new price from vendors is an absolute steal. I can only hope that Dr. Santos' work continues to shine among through his career.
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4.0 out of 5 stars Silly book, good price, October 18, 2011
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This is a silly book that is mostly good as a toilet reader, but for how little it costs, it makes a good gift.
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5.0 out of 5 stars Awesome book, January 18, 2011
A Kid's Review
This review is from: How Many Licks?: Or, How to Estimate Damn Near Anything (Paperback)
This book is an educational and entertaining one. It describes methods of estimating just about anything in a fun way. It is a great way to learn while having fun. I highly recommend it.
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5.0 out of 5 stars Delightful book, July 22, 2010
By 
Pablo F Souza (Ann Arbor, Michigan, US) - See all my reviews
More than a great peace of interesting estimations, Santo's book constitutes a very delightful reading. It helps breaking the idea that math is complicated and shows that, even questions that sound randomly difficult to estimate, can in fact be roughly approximated by a sequence of steps known as Fermi method.

I highly recommend it for teachers, students and all science inclined public.
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3 of 5 people found the following review helpful:
5.0 out of 5 stars How many stars? 5, October 28, 2009
This review is from: How Many Licks?: Or, How to Estimate Damn Near Anything (Paperback)
I loved this book... Santos picked out great question, like how many Eucharists would equal one Jesus, and answers them in a way that is simple to understand and recreate. This book is a perfect match for anyone, either the family physicist, the high school student, or your aunt sally. I leave mine on the coffee table to bring out when there is company or a dull moment. It is great at making dimensional analysis easy and fun to understand.
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6 of 11 people found the following review helpful:
2.0 out of 5 stars Possible useful for 9 year olds, December 1, 2009
By 
C. D. Lynn (Marietta, GA USA) - See all my reviews
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This review is from: How Many Licks?: Or, How to Estimate Damn Near Anything (Paperback)
Amazon recommended this book when I selected Doug Hubbard's 'How To Measure Anything'. The only common ground is that both books mention Fermi's famous puzzle about how to calculate the number of piano-tuners in Chicago. Hubbard uses it as an example of his contention that anything can be estimated, and goes on to provide some quite sophisticated methods for doing so. 'How many Licks' simply applies the same simple math to a whole string of similar examples. A shallow treatment, perhaps entertaining for young children.
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How Many Licks?: Or, How to Estimate Damn Near Anything
How Many Licks?: Or, How to Estimate Damn Near Anything by Aaron Santos (Paperback - August 25, 2009)
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