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How March Became Madness: How the NCAA Tournament Became the Greatest Sporting Event in America by Eddie Einhorn with Ron Rapoport
 
 
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How March Became Madness: How the NCAA Tournament Became the Greatest Sporting Event in America by Eddie Einhorn with Ron Rapoport

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Product Features

  • 288 pages
  • 8 1/8 x 9 1/9, Hardbound
  • pub date 2006-04-01
  • b/w photos throughout
  • Includes CD

Product Description

The March to Madness is the fascinating account of how the telecast between Houston and UCLA laid the foundation for what became one of the greatest sporting events in America. It's an account told through the voices of a who's who of great players, coaches, and announcers.

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