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How to Market And Manage A Law Firm [Kindle Edition]

Romeo Richards
4.7 out of 5 stars  See all reviews (3 customer reviews)

Kindle Price: $9.97

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Book Description

Top lawyer warns that many law firms on brink of collapse
Yorkshire Post (03/09/13)

Dear Friend,
A friend of mine runs his own law firm in Manchester. I got to know him from the Latino club where he goes to dance Salsa.
When I first got to know him, he was working for another law firm. About a year after we met, he decided to open his own law firm.
When he established his firm, I noticed he went to the club once a quarter.
He did not even smile any longer.
He had completely lost his vibrancy.
Every time he enters the club obviously dragged there by his girlfriend, he looks like a man facing his moment of truth.
When I asked him the reason for his infrequency, he responded that he was constantly busy.
He explained that with all of the new legal regulations; the new insurance regulations and the introduction of the Alternative Business Structures (ABS), it is becoming increasingly difficult for law firms to generate incom and make profit.
When he informed me that he was contemplating opening his own firm. I advised him to take some business and marketing training.
There are two reasons I gave him this advice:
Firstly, I run a security firm. We provide security services to lots of office buildings around Manchester. Many of those buildings host law firms. I have noticed many of those firms constantly downsizing.
Secondly, when I started law firm marketing and consulting, I discover that most law firms are struggling because their owners and partners lack the ability to make the distinction between the profession and the business of law.
There is a difference!
The profession of law is the deliverables: defending the client, writing contract and briefs or representing the interest of the client.
The business of law is about three things:
• Operations: the deliverables
• Marketing: attracting and retaining clients
• Finance: knowing your numbers
Most lawyers are trained in the profession of law, therefore, even when they establish their own law firms, they tend to ignore the other aspects of running a legal business.
This was why I advised my friend to take some business training.
Attending law school does not automatically qualify you to run a legal business.
Just recognising this simple fact will save lots of entrepreneur lawyers the agony of working for less than the MINIMUM WAGE.
There are known and reliable principles for law firm business growth that when deployed properly in a practical way, can attract truckload of potential clients to your firm.
Those principles are the focus of: How To Effectively Market and Manage A Law Firm
Your will learn:
The Law Firm Business Growth Process
The three step law firm business growth process:
• Generating new client
• Increasing the volume per transaction
• Increasing the frequency with which those clients hire you
The Client Attraction Process
The three step effective client attraction process:
• Crafting an effective marketing message
• Identifying the right target market
• Selecting the right media through which to channel your marketing message
What You Must Know About Your Law Firm Marketing
The ultimate key to law firm marketing:
• Psychology
• Mathematics
The skill that brought you out of Egypt cannot take you to the Promise Land.
You cannot succeed as an entrepreneur lawyer with the skillset of an employee.
Learn the requisite skills and the process of growing your law firm from in: How To Effectively Market And Manage A Law Firm.
This book comes with 100% money back guarantee. If you feel that the information was unhelpful, request a refund and you will be refunded 100% of your money no questions asked.

Your friend

Romeo
P.S. For buying my book, you are entitled to free 45 minutes consultation with me. To take advantage of this, please email:info@theprofitexperts.co.uk or call +447865049508


Product Details

  • File Size: 1126 KB
  • Print Length: 267 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: The Business Education Center (August 20, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0090OOHB0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #601,461 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews
4.0 out of 5 stars A very good book December 31, 2012
Format:Kindle Edition|Verified Purchase
I do recommend How to Market and Manage A Law Firm. It is practical and useful. Even if Richard Romeo is not a lawyer, he looks like an experienced law firm manager.
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0 of 1 people found the following review helpful
5.0 out of 5 stars Exceptional September 27, 2012
By MRubio
Format:Kindle Edition|Verified Purchase
This book is a collection of business building ideas and strategies. But more importantly, this book is an "over the top" HOW TO guide. It's exceptional and I really enjoyed it.
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0 of 1 people found the following review helpful
5.0 out of 5 stars very helpful September 25, 2012
By peter
Format:Kindle Edition
I found that this book helped me to understand how a business could be managed. Very helpful and easy to read. Would definitely recommend.
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More About the Author



Romeo Richards' Author Profile

I am the founder of The Business Education Center, an entrepreneur and business training firm that provides business growth information to professional entrepreneurs such as medical doctors, lawyers, accountants, consultants, coaches, retail executives, dentists, corporate trainers and private security entrepreneurs.

The Business Education Center, is the business intelligence hub for professional businesses such as businesses consulting firms, business development firms, dental practice, private medical practices, law firms, accounting firms, businesses coaching firms, corporate training firms, private security firms and retail organisations.

The Business Education Center aims to offer access to valuable business development information to entrepreneur professionals: medical doctors, lawyers, accountants, consultants, business coaches, dentist, retail executive, private security firm owners and corporate trainers through the creation of information products such as books, eBooks, audio books, DVDs, home study courses, workshops and seminars.

I conceived The Business Education Center after undergoing a traumatic business failure and recovering through the help of valuable business development information.

In late 2004, I established my private security firm. By 2006, my revenue had grown to a million dollars and I was able to count the likes of Nike, BskyB, BMW, Renault, BT and Target Express amongst my clients.

However, in 2008 when the financial crisis hit, my business went into a tailspin. Like most entrepreneurs, I blamed the financial crisis for the failure of my business. But the reality is, I was in a recession proof business.

When there is financial crisis, the rate of crime increases simultaneously increasing the need for private security. If I was in a recession proof business, how can the recession be responsible for the demise of my business?
The fact of the matter is this: I broke every good business practice during my formative years. After providing services for most of my initial clients, I did not even bother to follow up with them to solicit additional work.

The way security work is: the private security firm receives a call from a company that require security for their premises or event. The private security send their officers to the designated location and when the work is complete, the firm sends an invoice to the client's accounts department.
Representatives from the security firms never get to know or even meet the person who made the call or sent the mail. Therefore, never get to form relationship with them. However, in hindsight, I now know that there were ways that I could have forged relationship with those companies.

In 2008, we have a single big client that we provided services for nationwide. The fact that we provided services for them nationwide, appeared to us as if we had multiple clients.

When the big client got caught up in the flames of the financial crisis, they pulled us down with them. Literally placing all my eggs in one basket was my first deadly mistake.

My second fatal mistake was not developing along with my business. This is the biggest sins of most entrepreneurs. We establish our businesses, as the business grows, we fail to grow along with the business.
Kind of like parents who remain kids themselves.

The same skill sets that I had when I started the business from practically zero stayed with me even when I was making a million dollar. I never developed myself and my thinking process in confirmative with my new status.
I still worked as a security officer. I still conducted mobile patrol, alarm response and site visits. I could have easily employed a supervisor or manager to do all those while I concentrated on developing the business.

This was the key to my business failure. However, instead of facing the facts and accepting my short comings, I blamed the financial crisis.
I was very fortunate to have received an email of a business growth program called the 7 Figure Code. When I bought this program and watched it, it completely revolutionise my thinking. I came to the conclusion that business success does not depend on the type of business one is in, the environment or luck, but on the type of actions one took.

Like the chemistry formula hydrogen two plus oxygen equals water, which has never changed since it was discovered, there are certain actions that lead to business success and certain actions that result in business failure.
After the 7 Figure Code, I attended or acquired several different business development training by the best business coaches in the world. Business development training programs such as:

Eben Pagan - Get Altitude
Eben Pagan - Learning Technology
Frank kern - Mass Control
Frank Kern & Brendon Burchard - Millionaire Marketing Formula
Brendon Burchard - Expert Academy
Dan Kennedy - Magnetic Marketing
Jeff Walker - Product Launch Formula
Don Crowther - Social Profit Formula
Rich Schefren - Business Growth 2.0
John Carlton - Simple Writing System and Kickass Copywriting Secrets

The likes of Dan Kennedy, Rich Schefren and Eben Pagan are responsible for billions of dollars' worth of business development strategies. Dan Kennedy is considered one of the smartest business coaches in the world and Rich Schefren is the business coach to many of the internet millionaires in Silicon Valley.
Frank Kern is the marketing genius who sold twenty-three million dollars' worth of information products in a single day.

Learning from these guys completely revolutionise my business and my own thinking process, moving me from the brink to a business success story.
But here is the caveat: their trainings are not particularly cheap. Many of their training cost a minimum of $10,000. Despite the cost, their trainings are worth every single penny.

For example I have just completed nine books.

Think about that for a moment...
Nine books!

In a few months!

When many people struggle to complete even a single book.

I was I able to realise such achievement?

It was the result of my product development training from Brendon Burchard - Expert Academy and Eben Pagan - Guru Blueprint Product development formula.
However, because not a lot of entrepreneurs are capable of spending $10,000 for business development training, The business Education Center, was established to help budding entrepreneurs gain access to these valuable $10,000 business development training even if they cannot afford them.

Romeo Richards' new sets of books:
How To Market And Manage A Professional Firm
How To Market And Manage A Private Security Firm
How To Market and Manage A Corporate Training Firm
How to Market And Manage A Dental Practice
How To Market And Manage A Private Medical Practice
How To Market And Manage A Consulting Firm
How To Market And Manage An Accounting Firm
How To Market And Manage A Law Firm
How To Market And Manage A Coaching Firm

Contain the over $100,000 business development trainings I received from those business growth experts and experience of applying them to my business and those of my clients.

Every successful business, whether it is the HSBC Bank in the City of London or a cleaning business in a New Delhi ghetto, has five things I common, you will learn those five things in these books.

Markets are becoming saturated. The tyranny of choice brought about by the internet is making it increasingly difficult for businesses to find new customers for their businesses. How can your business benefit instead of be a victim of this new business reality? The answers are in these books.
Change is the only constant. The business environment is changing. Businesses practices that were acceptable yesterday can no longer be effective in this new business environment. What are the new business practices that will be effective in the new business environment, and how can you implement them in your business? You will find the answers in these set of books.

My desire is to help businesses understand how to navigate the new business environment.

I also co-authored the following books:
84% Most Effective Strategies For Increasing Retail Profit
14.3% The Most Effective Shoplifting Reduction Strategies
43.5% The Most Effective Retail Profit Protection Strategies
12.24% The Most Effective Retail Employee Error Reduction Strategies
24.5% The Most Effective Perishable And Non-Perishable Shrinkage Reduction
27.9% The Most Effective Retail Shrinkage Reduction Technologies
27.8% The Most Effective Retail Employee Theft Reduction Strategies
48.8%: The Most Effective Strategies For Reducing Retail Receiving Shrinkage

Romeo Richards books slated to be published October 2012:
Store Design Blueprint: How to design an attractive but profitable store
Visual Merchandising Display: How to create a beautiful yet profitable display
How to Increase Retail Sales
How to Make Profit in Retail
How to Attract Customers to Your Retail Store
How to Increase Retail Sales with Store Design and Visual Merchandise Display


Romeo Richards submitted book proposal for the following books:
How To Manage and Market A Business Development Firm
How To Manage And Market An Architectural Firm
How To Manage And Market A Recruitment Firm
How To Manage And Market A Private Psychology Practice
How To Manage And Market A Plastic Surgery
How To Manage And Market A Physiotherapy Practice
How To Manage And Market A Construction Company
How To Manage And Market An Engineering Firm
How To Manage and Market A NGO
How To Run An Effective Government



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