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How to Market a Book Kindle Edition

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Length: 136 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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About the Author

Lori Culwell is the author of five books, including Hollywood Car Wash, a novel that was originally self-published, then was acquired by Simon & Schuster and re-released. She is the owner of Get Creative, Inc, a consulting company specializing in search-engine friendly content, and of, dedicated to providing authors with user-friendly websites, social media education, and book blogger outreach. Find her on Twitter @loriculwell or at Katherine is the Chief Marketing Officer and co-founder of Booktrope Publishing. Prior to Booktrope, her background was primarily in technology and online marketing in both Seattle and California, working at companies such as NetApp, ADIC and Siemens. Her life-long love of books, and a desire to bring a new type of focus to marketing them, had her join forces to create Booktrope. She is the co-author of “How to Market a Book” and is on the University of Washington’s Digital Publishing Certificate Program advisory board. She has also worked as an actress, and a corporate trainer. She holds a Bachelor of Fine Arts degree in theater from the University of Southern California. Katherine currently lives in Fall City, WA with her canine and human family members.

Product Details

  • File Size: 6632 KB
  • Print Length: 136 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Booktrope (May 31, 2012)
  • Publication Date: May 31, 2012
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008840PCI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #384,227 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews

47 of 56 people found the following review helpful By Laura Roberts on November 30, 2012
Format: Kindle Edition Verified Purchase
UPDATED Jan 4: After posting my 1-star review, one of the authors of this book, Lori Culwell, emailed me to inform me that she felt my review was somehow personally inflammatory. She also took her campaign to Twitter, insisting that I "slandered" her with my review. I don't know how this could be, since my review is purely a personal opinion about her book, which I did not find helpful and reviewed as such. As she informed me that she does not work for Booktrope, but has instead published with them, I have corrected the review to reflect this. The rest, however, remains personal opinion regarding her book. If my differing from 8 other fawningly positive reviews, posted largely by other Booktrope authors and employees, is reason enough to write me a personal email attacking my review -- presumably with the hopes that I will remove my review -- I would certainly wonder what type of company suggests that their authors ignore bad reviews, but proceeds to completely ignore that advice and in fact mount a full-scale campaign against any naysayers. But hey, that's up to you, the reader, to decide.

While this book does have some legitimately helpful tips for marketing your book, I would also say it's for EXTREME beginners. Many of the tips include step-by-step info on how to set up an author website, author page on Amazon, Twitter and Facebook profiles and the like, which is (to me) way too basic. If you don't know how to do these things already, you don't have a big enough platform to be publishing your own books and trying to market them.
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3 of 4 people found the following review helpful By TimeCrunch on August 6, 2013
Format: Paperback
I write this review as someone who is familiar with "old school" marketing and pitching.

I have been looking for a book that covered the "old school" basics but also addressed some of the newer forms of marketing. These new forms are paramount to a book's success so I was incredibly happy to learn from Lori and Katherine's expertise in online and social media marketing. I learned how to leverage my personal and professional connections on social media to market my book pre and post release. I was planning on hiring someone (more than likely a young someone) to handle this part of the marketing plan. The guide found in 'How to Market a Book' really gave me the confidence to go at it alone in the initial steps.

I would love if there were a sequel of sorts that was a continued guide! Anyways, keep up the good (and helpful!) work.
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12 of 17 people found the following review helpful By Jesse Freeman on June 1, 2012
Format: Kindle Edition
I was lucky enough to read this book pre-release and I am here to tell you that it allowed me as a new author to immediately begin building my online platform and identity. I had the basics down, but it was the tricks that I needed to really step the game up and get my book rolling - and the hook-up is in this book. I realize there are other books out there that make some pretty outrageous claims about how many books you'll sell and what to expect - what I enjoyed most about this book is that the authors break it down for you, you can understand it, and it's written in such a way that you have fun with it. If you're an author and you're playing the Kindle game and trying to figure out what to do with your blog and how all the social media ties into it - check it out.
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3 of 4 people found the following review helpful By Glenn R. Skinner on August 11, 2012
Format: Kindle Edition Verified Purchase
I purchased an e-book copy of this book, but before I finished reading it, I had the opportunity to receive a free signed copy and took the opportunity. This was a book I knew I wanted to add to my collection. With that said, How to Market a Book is a straight forward, no-nonsense guide to book marketing. Whether it's your first book, or in my case fourth, this book has something for everyone. Even if you have never attempted social media or marketing, this guide takes your hand, and walks you through the process in a plain talk, straight forward approach. It's obvious the two authors know their subject matter. To borrow a line from the book, the first line for "Twitter" reads as follows: "We know, we know! The moment you saw the title, you rolled your eyes." I can totally relate as I have seen it myself so often. The authors then go on to give clear compelling reasons why people need to look past their preconceptions and step forward.

The subject matter of the book is arranged in an easy to read progressive order. I was highly impressed with the sections on doing your own keyword analysis, and SEO optimization of your website. My only dislike in the book is the not overwhelming, but frequent references to visit a website owned by one of the authors, which specializes in book marketing services. Other guides I've read frequently do the same, but generally, the links take you back to the publisher's website where they host the content. I have no knowledge why they chose to host the reference material where they did, but personally I do not like being sent to a website that sells services to get reference material. Others may feel different. Despite the links, I highly recommend this book.
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