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How to Market a Book [Kindle Edition]

Lori Culwell , Katherine Sears
4.7 out of 5 stars  See all reviews (23 customer reviews)

Print List Price: $12.95
Kindle Price: $3.99
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Book Description

You’ve written a book—now what??

Whether you’ve recently self-published, have just gotten a book deal with a big publisher, your book is out, or anywhere in between, you probably know one thing—you need a website, and you need to be promoting yourself on a regular basis on social media.

But—how? You’re exhausted from having written the book, and frankly, you don’t want to learn about websites, and social media, and networking, and getting yourself out there. You’re kind of just wishing someone will come along and either do everything for you, or at least explain to you step by step, in plain English, how to do these things and why they’re important.

That’s where we come in. We are a book publisher and an author/ marketer, respectively. We know that the difference between a successful author, and one who is not, (especially in this day and age) is a strong online presence, and we’re going to help you develop one. Here’s some stuff we cover:

--Author websites
--Importance of marketing
--Marketing through social networking (i.e. Twitter is not just for teenagers)
--Pitching to traditional press
--Finding groups of people who read what you write

Editorial Reviews

About the Author

Lori Culwell is the author of five books, including Hollywood Car Wash, a novel that was originally self-published, then was acquired by Simon & Schuster and re-released. She is the owner of Get Creative, Inc, a consulting company specializing in search-engine friendly content, and of, dedicated to providing authors with user-friendly websites, social media education, and book blogger outreach. Find her on Twitter @loriculwell or at Katherine is the Chief Marketing Officer and co-founder of Booktrope Publishing. Prior to Booktrope, her background was primarily in technology and online marketing in both Seattle and California, working at companies such as NetApp, ADIC and Siemens. Her life-long love of books, and a desire to bring a new type of focus to marketing them, had her join forces to create Booktrope. She is the co-author of “How to Market a Book” and is on the University of Washington’s Digital Publishing Certificate Program advisory board. She has also worked as an actress, and a corporate trainer. She holds a Bachelor of Fine Arts degree in theater from the University of Southern California. Katherine currently lives in Fall City, WA with her canine and human family members.

Product Details

  • File Size: 2152 KB
  • Print Length: 136 pages
  • Page Numbers Source ISBN: 1935961314
  • Simultaneous Device Usage: Unlimited
  • Publisher: Booktrope (May 31, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008840PCI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #273,012 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
9 of 11 people found the following review helpful
5.0 out of 5 stars With the changing market this is a must read! June 1, 2012
Format:Kindle Edition
I was lucky enough to read this book pre-release and I am here to tell you that it allowed me as a new author to immediately begin building my online platform and identity. I had the basics down, but it was the tricks that I needed to really step the game up and get my book rolling - and the hook-up is in this book. I realize there are other books out there that make some pretty outrageous claims about how many books you'll sell and what to expect - what I enjoyed most about this book is that the authors break it down for you, you can understand it, and it's written in such a way that you have fun with it. If you're an author and you're playing the Kindle game and trying to figure out what to do with your blog and how all the social media ties into it - check it out.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Well written! August 7, 2013
By Ari Z
Considering marketing has never been my forte, this book was extremely helpful! Sure I wrote my book but the marketing of it is a whole different world. This book totally made my life much more easier. Definitely recommend it!
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2 of 2 people found the following review helpful
4.0 out of 5 stars Not Just Old School Marketing August 6, 2013
I write this review as someone who is familiar with "old school" marketing and pitching.

I have been looking for a book that covered the "old school" basics but also addressed some of the newer forms of marketing. These new forms are paramount to a book's success so I was incredibly happy to learn from Lori and Katherine's expertise in online and social media marketing. I learned how to leverage my personal and professional connections on social media to market my book pre and post release. I was planning on hiring someone (more than likely a young someone) to handle this part of the marketing plan. The guide found in 'How to Market a Book' really gave me the confidence to go at it alone in the initial steps.

I would love if there were a sequel of sorts that was a continued guide! Anyways, keep up the good (and helpful!) work.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Super helpful August 6, 2013
For a complete novice, like me, this book was extremely helpful. It's an entertaining read to boot! I definitely recommend it for any young writers looking to take the next step and get their work out to the masses!
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1 of 1 people found the following review helpful
4.0 out of 5 stars Old School - New School - The Best of Both Worlds September 2, 2013
How to Market a Book is a well written book that uses both tried tested and true old school marketing strategies and the newest tools literally available at your fingertips, that will help you succeed. Marketing is the key to maximizing your book exposure if you understand and implement the techniques that will work for you. Highlighted are tools like websites, social media outlets and author profiles, a few marketing basics to get you started. If people are going to buy your book they need to know who you are, why they should buy your book and where you are hiding!

This book does a nice job giving you a solid platform to launch your book from. If that's what you want, go ahead and take it!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Very helpful! August 7, 2013
As an aspiring author I read all the time that authors are now expected to be not only writers, but to also be social media masters and marketing gurus. It's quite a daunting task! Luckily, this book has excellent information that is easy to swallow and implement. If you've ever felt dread at the idea of what to do to get the word out about your book, look no further- the answers are here!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Well Written August 7, 2013
By Zoe B.
This book was really helpful to me. I know a good deal about traditional marketing, having worked in Advertising for 10 years, but this book helped me gain a new perspective about the shifting marketing landscape. Really interesting stuff.
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1 of 1 people found the following review helpful
5.0 out of 5 stars New and smart take August 6, 2013
By JohnM
This book really helps bring book marketing into the 21st century. This isn't your mother's book marketing. The author breaks things down clearly, practically, but with a lot of thought. Really enjoyed this book.
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