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How to Market a Book [Kindle Edition]

Lori Culwell , Katherine Sears
4.6 out of 5 stars  See all reviews (27 customer reviews)

Print List Price: $12.95
Kindle Price: $3.99
You Save: $8.96 (69%)

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Book Description

You’ve written a book—now what??

Whether you’ve recently self-published, have just gotten a book deal with a big publisher, your book is out, or anywhere in between, you probably know one thing—you need a website, and you need to be promoting yourself on a regular basis on social media.

But—how? You’re exhausted from having written the book, and frankly, you don’t want to learn about websites, and social media, and networking, and getting yourself out there. You’re kind of just wishing someone will come along and either do everything for you, or at least explain to you step by step, in plain English, how to do these things and why they’re important.

That’s where we come in. We are a book publisher and an author/ marketer, respectively. We know that the difference between a successful author, and one who is not, (especially in this day and age) is a strong online presence, and we’re going to help you develop one. Here’s some stuff we cover:

--Author websites
--Importance of marketing
--Marketing through social networking (i.e. Twitter is not just for teenagers)
--Pitching to traditional press
--Finding groups of people who read what you write

Editorial Reviews

About the Author

Lori Culwell is the author of five books, including Hollywood Car Wash, a novel that was originally self-published, then was acquired by Simon & Schuster and re-released. She is the owner of Get Creative, Inc, a consulting company specializing in search-engine friendly content, and of, dedicated to providing authors with user-friendly websites, social media education, and book blogger outreach. Find her on Twitter @loriculwell or at Katherine is the Chief Marketing Officer and co-founder of Booktrope Publishing. Prior to Booktrope, her background was primarily in technology and online marketing in both Seattle and California, working at companies such as NetApp, ADIC and Siemens. Her life-long love of books, and a desire to bring a new type of focus to marketing them, had her join forces to create Booktrope. She is the co-author of “How to Market a Book” and is on the University of Washington’s Digital Publishing Certificate Program advisory board. She has also worked as an actress, and a corporate trainer. She holds a Bachelor of Fine Arts degree in theater from the University of Southern California. Katherine currently lives in Fall City, WA with her canine and human family members.

Product Details

  • File Size: 6632 KB
  • Print Length: 136 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Booktrope (May 31, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B008840PCI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #552,291 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
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Most Helpful Customer Reviews
10 of 12 people found the following review helpful
5.0 out of 5 stars With the changing market this is a must read! June 1, 2012
Format:Kindle Edition
I was lucky enough to read this book pre-release and I am here to tell you that it allowed me as a new author to immediately begin building my online platform and identity. I had the basics down, but it was the tricks that I needed to really step the game up and get my book rolling - and the hook-up is in this book. I realize there are other books out there that make some pretty outrageous claims about how many books you'll sell and what to expect - what I enjoyed most about this book is that the authors break it down for you, you can understand it, and it's written in such a way that you have fun with it. If you're an author and you're playing the Kindle game and trying to figure out what to do with your blog and how all the social media ties into it - check it out.
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24 of 33 people found the following review helpful
Format:Kindle Edition|Verified Purchase
UPDATED Jan 4: After posting my 1-star review, one of the authors of this book, Lori Culwell, emailed me to inform me that she felt my review was somehow personally inflammatory. She also took her campaign to Twitter, insisting that I "slandered" her with my review. I don't know how this could be, since my review is purely a personal opinion about her book, which I did not find helpful and reviewed as such. As she informed me that she does not work for Booktrope, but has instead published with them, I have corrected the review to reflect this. The rest, however, remains personal opinion regarding her book. If my differing from 8 other fawningly positive reviews, posted largely by other Booktrope authors and employees, is reason enough to write me a personal email attacking my review -- presumably with the hopes that I will remove my review -- I would certainly wonder what type of company suggests that their authors ignore bad reviews, but proceeds to completely ignore that advice and in fact mount a full-scale campaign against any naysayers. But hey, that's up to you, the reader, to decide.

While this book does have some legitimately helpful tips for marketing your book, I would also say it's for EXTREME beginners. Many of the tips include step-by-step info on how to set up an author website, author page on Amazon, Twitter and Facebook profiles and the like, which is (to me) way too basic. If you don't know how to do these things already, you don't have a big enough platform to be publishing your own books and trying to market them.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Not Just Old School Marketing August 6, 2013
I write this review as someone who is familiar with "old school" marketing and pitching.

I have been looking for a book that covered the "old school" basics but also addressed some of the newer forms of marketing. These new forms are paramount to a book's success so I was incredibly happy to learn from Lori and Katherine's expertise in online and social media marketing. I learned how to leverage my personal and professional connections on social media to market my book pre and post release. I was planning on hiring someone (more than likely a young someone) to handle this part of the marketing plan. The guide found in 'How to Market a Book' really gave me the confidence to go at it alone in the initial steps.

I would love if there were a sequel of sorts that was a continued guide! Anyways, keep up the good (and helpful!) work.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Well written! August 7, 2013
By Ari Z
Considering marketing has never been my forte, this book was extremely helpful! Sure I wrote my book but the marketing of it is a whole different world. This book totally made my life much more easier. Definitely recommend it!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Super helpful August 6, 2013
For a complete novice, like me, this book was extremely helpful. It's an entertaining read to boot! I definitely recommend it for any young writers looking to take the next step and get their work out to the masses!
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1 of 1 people found the following review helpful
4.0 out of 5 stars Old School - New School - The Best of Both Worlds September 2, 2013
How to Market a Book is a well written book that uses both tried tested and true old school marketing strategies and the newest tools literally available at your fingertips, that will help you succeed. Marketing is the key to maximizing your book exposure if you understand and implement the techniques that will work for you. Highlighted are tools like websites, social media outlets and author profiles, a few marketing basics to get you started. If people are going to buy your book they need to know who you are, why they should buy your book and where you are hiding!

This book does a nice job giving you a solid platform to launch your book from. If that's what you want, go ahead and take it!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great guidance in uncharted territory November 1, 2013
Format:Kindle Edition
Thank you for writing a quick concise guide to what to do once your book has been written. So many people say I should write a book about this or that... Most never do. What's even more amazing is if you do have the intestinal fortitude to write the book, what in the heck you do next? This book tackles the "what to do next". Taking the reader through the maze of social media in a step by step format. This book is full of many pearls of wisdom. Luckily I'm in the final edits of my book and I still had plenty of time to makes small tweaks now that should help me market my book later. I would highly recommend this book as what to do next guide.
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Most Recent Customer Reviews
4.0 out of 5 stars Sound advice
Good marketing advice, especially for first time authors. I only took off one star because some of the links are outdated. A slightly newer edition would get 5 stars.
Published 6 days ago by Heather Voight
5.0 out of 5 stars Very informative
If you are just starting out in marketing, this is the book for you! The information ranges from basic set up of social media accounts to more complex topics. Read more
Published 4 months ago by MelLovesBooks
5.0 out of 5 stars Full of valuable and smart advice on how to market your book
If you're an author this is a must-read! Full of valuable and smart advice on how to market your book.
Published 6 months ago by DStrafella
4.0 out of 5 stars Some good ideas here
I've been selling books for a while, so many of the ideas weren't quite as helpful as I'd hoped, but this is a very good book for those looking to publish with no marketing... Read more
Published 11 months ago by P. Eddy
4.0 out of 5 stars Essential Information For the Soon-To-Be-Published
Helpful, practical advice for navigating the new world of book marketing. Anyone with a book coming out in the next 6-12 months needs a copy.
Published 18 months ago by James Snowden
5.0 out of 5 stars Very helpful!
As an aspiring author I read all the time that authors are now expected to be not only writers, but to also be social media masters and marketing gurus. It's quite a daunting task! Read more
Published 22 months ago by Mr Magwitch
5.0 out of 5 stars Well Written
This book was really helpful to me. I know a good deal about traditional marketing, having worked in Advertising for 10 years, but this book helped me gain a new perspective about... Read more
Published 22 months ago by Zoe B.
5.0 out of 5 stars New and smart take
This book really helps bring book marketing into the 21st century. This isn't your mother's book marketing. Read more
Published 22 months ago by JohnM
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