How to Market Books, now in its fourth edition, has for many years been the place publishing professionals turn for advice on maximizing revenues and minimizing costs. This book provides the answers for the marketer whose job it is to sell and market books in today's increasingly competitive bookselling environment. Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.
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"Baverstock has updated this practical guide in a way that will appeal to readers to just in the UK but anywhere." -- Library Review
About the Author
Alison Baverstock regularly gives seminars on Publishing Studies at various universities. She has written several books, including Marketing Your Book: An Authors Guide and Is There a Book in You?
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0 of 2 people found the following review helpful:
5.0 out of 5 stars
Practical advice that works,
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This review is from: How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market 4th edition (Paperback)
Alison's book just WORKS - it is full of really practical advice from a many-times published author who has been there, done that. She knows how the publishing industry works - I believe she's a University lecturer on the subject, too, so she knows what she's talking about - and how to make it work for you. And as a bonus she's an exceptionally clear writer. I guess if you're reading this you're interested in finding a great book on how to market books. Well, you've just found it!
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Inside This Book
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First Sentence:
Publishing today is driven by marketing. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
specific interest markets, writing effective copy, loose inserts, publicity form, mailing house, market books Key Phrases - Capitalized Phrases (CAPs): (learn more)
David Ogilvy, Harry Potter, Amount Balance Published, New Jersey, Publishing Studies, United Kingdom, Kingston University Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Publishing today is driven by marketing. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
specific interest markets, writing effective copy, loose inserts, publicity form, mailing house, market books Key Phrases - Capitalized Phrases (CAPs): (learn more)
David Ogilvy, Harry Potter, Amount Balance Published, New Jersey, Publishing Studies, United Kingdom, Kingston University Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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