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How to Market Design Consultancy Services: Finding, Winning, Keeping and Developing Clients 2nd Edition

1 customer review
ISBN-13: 978-0566085949
ISBN-10: 0566085941
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Editorial Reviews

About the Author

Shan Preddy is a Partner at Preddy&Co which specialises in business development consultancy for design firms and training for their staff. Her professional affiliations include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is a member of the Institute of Directors, an Elected Associate of D&AD, a Fellow of the RSA and an accredited consultant on the DBA Experts Register. In addition, she is a regular speaker at, and chair of, design conferences and a skilled awayday facilitator. Throughout Europe, many leading design firms have benefited from Shan's expert business advice, and thousands of design professionals have read her books and participated in her popular masterclasses.

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Product Details

  • Paperback: 224 pages
  • Publisher: Gower Pub Co; 2 edition (June 2004)
  • Language: English
  • ISBN-10: 0566085941
  • ISBN-13: 978-0566085949
  • Product Dimensions: 0.8 x 6.8 x 9.2 inches
  • Shipping Weight: 12.6 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,152,343 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful By A Customer on September 22, 2000
Format: Paperback
Most Marketing books are too generic to be immediately relevant to most designers. In contrast "How to Market Design Consultancy Services" provides a step by step guide to getting it right when communicating the value of your design consultancy to clients. If you have ever had a cold call go wrong or wondered why clients behave in unpredicted ways, this book is for you. It provides a clear road map to being better at communicating the value of design to non designers.
If you are setting up a design consultancy this book is a must.
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