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How to Market Design Consultancy Services: Finding, Winning, Keeping and Developing Clients [Paperback]

Shan Preddy
4.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

June 2004 0566085941 978-0566085949 2
Preddy, a UK management, marketing, and training consultant, provides practical advice for design consultancies and demonstrates principles with real-life cases. He tells how to develop effective marketing plans and allows readers to apply skills with step-by-step activities, then presents cases fro

Product Details

  • Paperback: 224 pages
  • Publisher: Gower Pub Co; 2 edition (June 2004)
  • Language: English
  • ISBN-10: 0566085941
  • ISBN-13: 978-0566085949
  • Product Dimensions: 6.7 x 9.2 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #623,490 in Books (See Top 100 in Books)

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2 of 2 people found the following review helpful
4.0 out of 5 stars How to Market Design: A Road Map For Design Consultants September 22, 2000
By A Customer
Format:Paperback
Most Marketing books are too generic to be immediately relevant to most designers. In contrast "How to Market Design Consultancy Services" provides a step by step guide to getting it right when communicating the value of your design consultancy to clients. If you have ever had a cold call go wrong or wondered why clients behave in unpredicted ways, this book is for you. It provides a clear road map to being better at communicating the value of design to non designers.
If you are setting up a design consultancy this book is a must.
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