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2 of 2 people found the following review helpful:
4.0 out of 5 stars How to Market Design: A Road Map For Design Consultants, September 22, 2000
By A Customer
This review is from: How to Market Design Consultancy Services: Finding, Winning and Keeping Clients (Paperback)
Most Marketing books are too generic to be immediately relevant to most designers. In contrast "How to Market Design Consultancy Services" provides a step by step guide to getting it right when communicating the value of your design consultancy to clients. If you have ever had a cold call go wrong or wondered why clients behave in unpredicted ways, this book is for you. It provides a clear road map to being better at communicating the value of design to non designers.

If you are setting up a design consultancy this book is a must.

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How to Market Design Consultancy Services: Finding, Winning and Keeping Clients
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