How to Market Financial Services to Women debunks common misperceptions with hard data. Then it goes on to describe the best practices representatives should embrace. For example, you may think that women want to receive gender-directed information. LIMRA research reveals that most do not. Instead, they want to deal with someone who will give them the same level of respect given to men. Fifty-one percent of women felt that they had been treated differently in a financial sales situation because they were female. How to Market Financial Services to Women goes on to describe how the advisor can make female prospects and clients feel they have been treated respectfully.
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Inside This Book
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First Sentence:
Liz Smith, the famous syndicated gossip columnist, has an estimated annual income of $1 million, but until she was well into her 60s, she gave little thought to saving money. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
market financial services, life insurance coverage, financial products Key Phrases - Capitalized Phrases (CAPs): (learn more)
Best Practice, Market Financial Services, Percent Responding Very, United States New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | First Pages | Back Cover | Surprise Me!
Liz Smith, the famous syndicated gossip columnist, has an estimated annual income of $1 million, but until she was well into her 60s, she gave little thought to saving money. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
market financial services, life insurance coverage, financial products Key Phrases - Capitalized Phrases (CAPs): (learn more)
Best Practice, Market Financial Services, Percent Responding Very, United States New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | First Pages | Back Cover | Surprise Me!
Citations (learn more)
This book cites 1
book:
- Financial Services (Aspects of Britain) by Central Office of Information on page 25
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