Amazon.com: How to Market to Women: Understanding and Reaching Today's Most Powerful Consumer Group (9780810394841): Carol Nelson, Frances Lear: Books

Have one to sell? Sell yours here

I own the rights to this title and would like to make it available again through Amazon.

Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

How to Market to Women: Understanding and Reaching Today's Most Powerful Consumer Group [Paperback]

Carol Nelson (Author), Frances Lear (Author)

Available from these sellers.

Book Description

Publication Date: January 1994

This text aims to help marketers in identifying and targeting female audiences, understanding and using shopping patterns, selecting media to effectively reach women, and using humour when marketing to women. Case studies are used, as well as statistics, check lists and sample advertisements.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } This text aims to help marketers in identifying and targeting female audiences, understanding and using shopping patterns, selecting media to effectively reach women, and using humour when marketing to women. Case studies are used, as well as statistics, check lists and sample advertisements.

Product Details

Paperback: 326 pages
Publisher: Visible Ink Pr (January 1994)
Language: English
ISBN-10: 0810394847
ISBN-13: 978-0810394841
Product Dimensions: 9.2 x 7.2 x 1.2 inches
Shipping Weight: 13.6 ounces
Amazon Best Sellers Rank: #4,909,723 in Books (See Top 100 in Books)

Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Carol Nelson Page

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

There are no customer reviews yet.

Create your own review

Video reviews

Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }