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How to Measure Anything: Finding the Value of "Intangibles" in Business MP3 CD – Audiobook, MP3 Audio, Unabridged
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Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions
This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.
- Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction
- Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods
- Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas
- Offers practical methods for measuring a variety of "intangibles"
- Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management – and explains how to tell effective methods from management mythology
Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
How Everything Can Be Measured
Amazon-exclusive content from author Douglas Hubbard
Top Customer Reviews
But how does one go about measuring happiness? What about compassion, or public influence, or creativity? These are more intangible, harder to pin down to a number that means anything.
Douglas Hubbard has written an impressive work called "How To Measure Anything: Finding the Value of Intangibles in Business."
While it's written primarily for business people, the lessons transfer smoothly to self-experimenters. Hubbard begins with a compelling case for why to measure intangibles:
"Often, an important decision requires better knowledge of the alleged intangible, but when a [person] believes something to be immeasurable, attempts to measure it will not even be considered.
As a result, decisions are less informed than they could be. The chance of error increases. Resources are misallocated, good ideas are rejected, and bad ideas are accepted. Money is wasted. In some cases life and health are put in jeopardy. The belief that some things--even very important things--might be impossible to measure is sand in the gears of the entire economy.
Any important decision maker could benefit from learning that anything they really need to know is measurable."
He goes on to explain in detail how to measure intangibles, including sections on how to clarify problems, calibrate estimates, measure risk, sample reality, and use Bayesian statistics to add to available knowledge. He also describes his Applied Information Economics (AIE) Approach that ties together several threads of his ideas:
"The AIE approach addresses four things:
1.Read more ›
The book contains 4 different parts: 1) Measurement: The Solution Exists, 2) Before You Measure, 3) Measurement Methods, and 4) Beyond The Basics. Each of these parts contain 3-4 chapters. In total, the book is about 300 pages and reasonably easy to read despite the math that is included at times.
The first part is an introduction to the whole book and covers the general picture. It starts with the goal of the book and then introduces three people who measures something difficult in different ways. The three people will be used repeatedly throughout the book. Then it explains what a measurement is and why you would measure. Within the book, measurements are tight very much towards making a decision.
The second part starts the measurement journey by discussing things that you ought to do before you measure, such as.. deciding what and why you want to measure... what is your measurement problem. From there is discusses calibration, but it adds an interesting angle that it calibrates people estimating things also. It introduces risk modeling and running Monte Carlo simulations and ends the preparation part by deciding when a measurement is worth it... which is when there is enough value to the information it provides.
The third part covers actual measuring of things.Read more ›
In one section he explained how seperating the cause and result where a result has many variables is difficult. What he did not do is give any concrete information on how to do so.
I'm surprised at the number of positive reviews so maybe I missed something. But I found it to be an easy reading primer for someone who hasn't done much work in measurement, but little more.
Most Recent Customer Reviews
Cool to learn you really can measure anything. Gives a successful advantage in life when making decisions.Published 5 months ago by Hilary
I'm not a data scientist or a forensic accountant, so I was a little intimidated, even reluctant to buy this book. I'm so glad I got over myself! Mr. Read morePublished 18 months ago by Mike Spence
Buy this book for every co-worker that deems projects too be too complex to judge in terms of potential outcomes. Read morePublished 19 months ago by mr z
Extremely dense for most folks, but very helpful information. If your first language isn't math be prepared to struggle. Read morePublished 20 months ago by Trekkergram
This book is very complete and easy to understand and apply in my daily work. I recommend it and I hope a new version.Published 20 months ago by Julio
Common Sense expressed interestingly. The art of measurement is not the right answer but rather a reduction in the range around an estimate.Published 22 months ago by Tim
I bought this book on recommendation from a friend. I am glad I bought it from Amazon, and saved money. Very hard to read, and does not attract the user to read. Read morePublished 23 months ago by Vinay
Doug Hubbard’s How to Measure anything teaches us how to quantify things that are generally assumed to be totally immeasurable, such as security and flexibility. Read morePublished on April 9, 2014 by Kevin Ma