Industrial-Sized Deals TextBTS15 Shop Men's Hightops Learn more nav_sap_SWP_6M_fly_beacon Iron Maiden $5 Off Fire TV Stick Grocery Shop Popular Services hog hog hog  Amazon Echo Starting at $99 Kindle Voyage Nintendo Digital Games Shop Back to School with Amazon Back to School with Amazon Outdoor Recreation Deal of the Day
How to Measure Anything Workbook and over one million other books are available for Amazon Kindle. Learn more

How to Measure Anything Workbook: Finding the Value of Intangibles in Business 1st Edition

9 customer reviews
Workbook
ISBN-13: 978-1118752364
ISBN-10: 1118752368
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Sell yours for a Gift Card
We'll buy it for $7.03
Learn More
Trade in now
Have one to sell? Sell on Amazon
Buy used
$16.01
Buy new
$21.88
More Buying Choices
38 New from $15.39 11 Used from $16.01
Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


InterDesign Brand Store Awareness Textbooks
$21.88 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.


Frequently Bought Together

How to Measure Anything Workbook: Finding the Value of Intangibles in Business + How to Measure Anything: Finding the Value of Intangibles in Business + The Failure of Risk Management: Why It's Broken and How to Fix It
Price for all three: $78.17

Buy the selected items together

Editorial Reviews

From the Back Cover

The companion workbook to the new edition of the bestselling How to Measure Anything

How can we measure the population of fish in a lake? And how is that like measuring unsatisfied customers who didn’t complain or measuring security breaches that were not detected? How can we isolate the effect advertising has on sales when a vast amount of unknowns also affect sales? How did a 9-year-old girl use a simple measurement to debunk a popular practice in medicine? How do we measure quality, risk, or innovation? How do we know what to measure in the first place? The answers are easier than you might think.

This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks you through sample problems and exercises to help you master and apply the methods discussed in the book. Following along with each book chapter, this workbook is an excellent supplementary teaching tool in the classroom.

The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits.

  • Companion to the updated edition of the bestselling How to Measure Anything
  • Provides chapter-by-chapter exercises
  • Written by industry leader Douglas Hubbard

How to Measure Anything Workbook illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill-defined, or uncertain can lend itself to measurement using proven methods.

About the Author

DOUGLAS W. HUBBARD is the inventor of Applied Information Economics (AIE). He is an internationally recognized expert in the field of decision analysis and challenging measurements and is a popular speaker at numerous conferences. AIE method has been applied to dozens of large Fortune 500 IT investments, military logistics, venture capital, aerospace, and environmental issues. Doug is the author of How to Measure Anything: Finding the Value of “Intangibles” in Business (Wiley).

NO_CONTENT_IN_FEATURE


Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Paperback: 160 pages
  • Publisher: Wiley; 1 edition (March 17, 2014)
  • Language: English
  • ISBN-10: 1118752368
  • ISBN-13: 978-1118752364
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #76,977 in Books (See Top 100 in Books)

More About the Author

Douglas W. Hubbard is the inventor of Applied Information Economics (AIE). He is an internationally recognized expert in the field of measuring intangibles, risks, and value, especially in IT value, and is a popular speaker at numerous conferences. He has written articles for InformationWeek, CIO Enterprise, and DBMS magazine. His AIE method has been applied to dozens of large Fortune 500 IT investments, military logistics, venture capital, aerospace, and environmental issues. Doug is the author of How to Measure Anything: Finding the Value of Intangibles in Business (Wiley).

Customer Reviews

Most Helpful Customer Reviews

21 of 24 people found the following review helpful By B. Johnson on April 24, 2014
Format: Paperback Verified Purchase
I bought the the 2nd Ed in 2010 and upgraded to this, the 3rd Ed, in 2014.

The author's main thesis is that we can measure anything. So, to quantify the value of the "new" information this new product provides, we need to, as the author recommends, to measure this "intangibles" called "information" using his Applied Information Economics (AIE) approach. We need to ask, what is the value of this new information?

Here's my data and analysis, which is an example of how to use the "information" book. (PS. I am doing this review in this format just for personal entertainment, but I sincerely hope it will inform your purchasing decision ... or reduce any buyer's remorse you may have experienced.)

1. Price. I paid $32.97 in 2010 for the 2nd Ed and $34.12 in 2014 for this Ed (both through amazon.com). The price increased $1.15 (3.4%) over 4 years. That rate is below the annual inflation rate for the same period. So, we can estimate that the physical product -- alone- has increased in relative value.

2. Page count (I use this as a proxy for estimating "new" information). A comparison of the TOCs shows that the new Ed covers all the same topics and same chapters, and has the same sequencing. So, the risk of losing some of the information value in the prior Ed is very low. However, there are 98 new pages. This is an estimated 25% increase in "new" information.

3. What is and where is this "new information" in those 98 new pages? Using the number of footnotes as a proxy for estimating "new" sources of information, I counted a 48% increase in the number of footnotes and sources. The major topics (by chapter) containing new information were:

Chapter 3, The Illusion of Intangibles (from 8 to 21).
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
10 of 10 people found the following review helpful By D. Hall on March 28, 2014
Format: Paperback Verified Purchase
When you get "How to Measure Anything: Finding the Value of Intangibles in Business", don't forget to add the accompanying workbook to your order. Doug Hubbard's concepts and methods are drilled throughout the workbook in a way that clarifies the process. If you are looking to gain a higher level of expertise in this subject matter, the workbook and its use will pave the way.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By K Abel on April 9, 2014
Format: Kindle Edition
This is the first edition of How to Measure Anything for which a workbook is available, and it should help bring the Applied Information Economics methodology into the classrooms, as well as entrench the material in the minds of enthusiastic readers. Having completed the workbook alongside the third edition, I feel confident in my understanding of the material and my ability to perform the necessary calculations. I would highly recommend the workbook alongside the third edition for those who are serious about understanding Applied Information Economics.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Francisco A. Ybarra Navarro on September 10, 2014
Format: Kindle Edition Verified Purchase
If you work with Team And need them involve in identify and evaluate risk, this a key book to help you "to calibrate" them and reduce overconfidence during the Risk evaluation process. The author did a fantastic job by developing exercises that expose over confidence and promotes team work
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By David S. Saunders on June 9, 2015
Format: Paperback Verified Purchase
I've often been challenged with the task of estimating or measuring something that seems immeasurable. After reading this book, I've applied the methods and have been amazed at how readily things can be measured with acceptable accuracy.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
How to Measure Anything Workbook: Finding the Value of Intangibles in Business
This item: How to Measure Anything Workbook: Finding the Value of Intangibles in Business
Price: $21.88
Ships from and sold by Amazon.com

Want to discover more products? Check out this page to see more: mathematics