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Nichole Kelly is a pioneer in making social marketing efforts consistently profitable, measurable, and accountable. She is the president of SME Digital, the digital agency division of Social Media Explorer, and has worked for companies of all sizes, from Signs By Tomorrow-USA to Sherwin-Williams, Deutsche Bank Alex.Brown to The Federal Reserve Bank. Kelly runs the No-Fluff Social Media Measurement Boot Camp and has spoken at leading events including Dreamforce, B2B Summit, BlogWorld, Social Fresh, SocialTech, Inbound Marketing Summit, Exploring Social, Marketing Profs University, Small Business Success Summit, and the Social Media Success Summit. She writes about social media measurement for two of Ad Age’s top 30 marketing blogs, Social Media Examiner and Social Media Explorer.
I thought this book was full of practical advice about measurement. I enjoyed it and learned a few things. Read morePublished 10 months ago by Kami Huyse
Nichole Kelly nailed the long awaited question on How to Measure Social Media with her common sense oriented but highly rigorous approach to tackling ROI. Read morePublished 10 months ago by Jim Barry
Excellent. I thank you for the relevant product and certainly will be buying other books from Amazon.Published 15 months ago by Wilson da Costa Bueno
This is a decent book on social media measurement. The reason I don't give it 5 stars is that it doesn't distill ideas well. There are quite many ideas, tips and tricks. Read morePublished 22 months ago by cool_einstein
I worked in traditional package goods advertising for 15 years before I tried a different career path. Read morePublished on August 15, 2013 by D. Tobin
Nichole Kelly has written such an important book that every small business using social media should read. Read morePublished on June 12, 2013 by Joannef
I found this book to be an informative, useful tool in assessing social media influence and strategies. Read morePublished on May 30, 2013 by Leah Lionheart
I recently got into social media consulting and this book is a must read for anyone who works with businesses in the social media / marketing field. Read morePublished on May 28, 2013 by Seth Daniels