How to Mind Read Your Customers [Paperback]

David P. Snyder (Author)

Book Description

ISBN-10: 0814405991 | ISBN-13: 978-0814405994 | Publication Date: February 15, 2001 | Edition: 1st

"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work. While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will: * Gain insight into their own personalities * Identify their strengths and weaknesses * Gain a better understanding of themselves * Understand and relate better to others * Size up people as early as the first phone conversation * Improve relationships with customers * Enhance teamwork * Eliminate mistakes in communication * Make a great first impression * Increase sales! Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level."

Editorial Reviews

Book Description

"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work.

While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will:

* Gain insight into their own personalities

* Identify their strengths and weaknesses

* Gain a better understanding of themselves

* Understand and relate better to others

* Size up people as early as the first phone conversation

* Improve relationships with customers

* Enhance teamwork

* Eliminate mistakes in communication

* Make a great first impression

* Increase sales!

Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level."

About the Author

David P. Snyder is Chairman and CEO of Snyder, Inc., and specializes in new business strategy implementation and training for a national client base. He also runs businesses in fields as diverse as marketing strategy, sales training, education research, curriculum development, and entertainment. He resides primarily in North Carolina.

Product Details

• Paperback: 224 pages
• Publisher: AMACOM; 1st edition (February 15, 2001)
• Language: English
• ISBN-10: 0814405991
• ISBN-13: 978-0814405994
• Product Dimensions: 9.1 x 6 x 0.7 inches
• Shipping Weight: 12.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (18 customer reviews)
• Amazon Best Sellers Rank: #1,286,048 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars A Book For the Philosopher Salesman., December 9, 2001

By 

Mark Cleve (Portland, OR USA) - See all my reviews

This review is from: How to Mind Read Your Customers (Paperback)

Mr. Snyder has done a wonderful service for all of those who have entered the business world with "merely" a College of Arts and Science degree. "How to Mind-Read Your Customer" is definitely a book for the thinking salesperson. It is refreshing to see a perspective where one can apply what they have learned from many of the great thinkers such as Nietzsche, Freud, Jung, and even Joyce; and then apply their knowledge in a system that gives a great service to the customer, and puts income in your pocket. This book is the answer to "What can you do with a Philosophy Major?" The answer: "Sell a ton!"

What the business world needs is to have salespeople who tell their story, first as a better listener, and then speak it with a more effective communication style. Snyder helps develop both of these skills with the familiar DISC system. However, he then takes you to the next step and asks you to develop a value system to which you can be held accountable. Imagine a salesforce with a mission and a moral conscience! A great read.

3 of 3 people found the following review helpful:

5.0 out of 5 stars DISC for sales, August 31, 2004

By 

T SANTOSO (Surabaya, Jatim Indonesia) - See all my reviews
(REAL NAME)   

This review is from: How to Mind Read Your Customers (Paperback)

I have heard about DISC before but have not read through the concept, so this is actually my first DISC book. DISC is a behaviour profiling, based on an old concept of human behaviour. DISC devide people behaviour into 4 types: D (Driven), I (Influce/Sociable), S (Steadfast) and C (Concientious). D and I are extrovert, and S and C are introvert. This is a commercial type of behaviour analysis that is now widely used.
This book use the bahaviour reading of our customer and custom set our way of treating that customer. In short you should treat certain type of people with similar trait of type to influence them into buying your products.
This book is easy to read, and useful to implement, even if you are not a sales person.
If you like popular psychology applied into business life (books like INFLUNCE in your top liked book) than this one is for you. This is the way we use science of psychology into business life.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Practical and Fun!, July 25, 2001

By 

Tom Morris "Philosopher" (At the Beach) - See all my reviews
(REAL NAME)   

This review is from: How to Mind Read Your Customers (Paperback)

As a philosopher, I have to read lots of books. Very few are fun and practical. David Snyder has succeeded in writing one that is both. I took this book each day to the gym and read it while I was on the treadmill. It's so well written, I didn't want to stop. I'm now two pounds thinner, thanks to the author.

Snyder offers clear personality profiling as a basis for enhanced communication and persuasiveness in any sales situation. This is a book every salesperson could benefit from reading, and is in fact a book that anyone who deals with other people should read. It's simple and focused, and contains a great deal of useful insight. I recommend it.

The book is all about observing and adapting to other people's learning styles for the sake of better communication and more effective transactions, as well as for longer term relationship building. My only note of caution is that the reader should never think of this as a matter of becoming a chameleon, giving up our own style, or hiding what we are really like, just to make a sale. It is all about removing unnecessary obstacles to real communication and partnership. Viewed in that light, it can be a path to building stronger communities, and not just one more tool of manipulation, an approach all too often taken with such material.